Get Ready for 2020 – Social Media Marketing Workshops

 

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? 

If so, social media coaching and training can help you get there. 

To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you can take individually or package together. 

Workshop #1 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Instagram for Business – Advanced Strategies

Tuesday, November 26, 2019 at 12 pm – 1:30 pm

This advanced-level workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.

Course Content:

– How to create an Instagram strategy to meet your business goals
– Optimizing your profile (feed and bio)
– The 80/20 rule of content – what and when to post
– The Instagram algorithm
– The strategy of #Hashtags – How to use the right hashtags and @ mentions
– Tips on good Instagram photography
– Optimizing Stories
– Instagram Stories and live broadcasting
– Monitor the impact and Measure success through analytics
– IGTV
– Instagram Analytics
– Power of Instagram Ads

This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests

Course requirements:
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $129

Presenter: Sherry Crummy

Instagram for Business – $29 + HST


 

LinkedIn for Business – Creating Connections

Tuesday, December 10, 2019 at 12 pm – 1:30 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members
LinkedIn for Business – $29 + HST


 

Developing a Social Media Strategy for your Business Workshop

Tuesday, January 7, 2020 at 12 PM – 3 PM

You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3 hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience; and learn how to track and measure the success of your marketing campaign.

This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business

Cost: $99
Workshop via Zoom
 
or Social Media Marketing series = $129
 
Presenter: Sherry Crummy

Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST


 


Get all 3 Social Media Marketing Workshops for only $129



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How to Create a Social Media Strategy

What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to reach your business goals, including financial goals. Also, different social media goals require different sets of action. When planning social media content, you need to ask yourself – is your goal to convert a certain percentage of prospects to sales or is it to build your prospect list? Your social media plan should vary for both purposes. The key is to set realistic expectations, both in timeframe and results, so you are not left frustrated and disappointed by the results.

 

When done correctly, a social media strategy can build brand awareness, grow a mailing list, acquire prospects, retain customers, as well as increase sales.

 

To get the most out of your social media efforts, you need to develop a strategy that answers the following questions:

 

  1. What are your social media goals?

Increasing your followers or likes are not tactical social media goals. These should be considered reach-building efforts, and are important, but should not be the main focus of your social media. Your higher-level goals, such as converting prospects into customers and increasing sales, should be supported by smaller, measurable goals.

Firstly, describe your objectives specific to the results you want. The more specific you are with your goals, the better chance that you will achieve them. For example, instead of writing down, “increase brand awareness,” write down “increase website visitors by 30% in the next two months via a targeted Facebook ad campaign.”

By setting a specific number as an objective, you can then use this number to see if the Facebook ad campaign was successful or if it needs to be tweaked.

When setting an objective, make sure it is realistic. For example, increasing your traffic by 100% may not be realistic and will set you up for disappointment, however growing your website traffic by 30% may be more achievable.

Get specific with your objectives and incorporate a time frame. This makes your goals real and tangible. For example, when running a Facebook ad campaign, you may want to run it for two weeks, measure the results and see if your objectives are closer to (or further from) being reached.

Ensure you have the resources to meet your objectives or you’ll frustrate yourself. This could mean outsourcing someone to monitor your social media campaign. This person would be the one to manage and report on whether or not your social media efforts are meeting the objective.

It is vital to make your goals measurable so that you can track your business’ progress towards each goal. To test how measurable your goal is, ask yourself what it will look like when partially or entirely achieved.

 

  1. What is your content strategy?

Creating quality content to be used across various social media channels is the most important aspect of online marketing success. This may seem like a daunting task, but if you break it down, a blog post can be used as multiple pieces of content across various social media channels. It also helps to increase your website’s search engine optimization (SEO). For example, if you are a brick and mortar store that sells shoes, you can write a blog post on that season’s trends, then promote that post and content across various social media platforms through visual images, videos, links, etc.

When developing a content strategy, think about your brand’s story. There is usually a lot of content available in the story of why we started our businesses, why we are passionate about what we do, the history of our businesses as well as who we are as well as who our employees are.

Content should always be quality and on-brand. Your marketing messages should always be top of mind when posting to your social media channels – that means you should think twice about posting that funny cat video (unless you are a pet store and sell cat-related products).

To keep track of your social media content, create an editorial calendar. An editorial calendar lists the dates you intend to publish a blog post, Facebook posts as well as dates you intend to go Live on Instagram, as well as any other social media content you plan to publish.

 

  1. How do you plan on measuring your results?

It is important to regularly check your analytics to see how your social media campaign is performing. Many social networks have their own analytics tools, including, Facebook Insights that lets you dig more into your audience demographics as well as how many people are seeing your posts, as well actions taken on your posts. Instagram Insights, available for business accounts, let’s you find out when your fans are online, how many are seeing your posts, and post reach. Google Analytics can show you who’s viewing and engaging with your web pages and how they got to your website. 

When looking at the analytics, think about whether or not your posts are reaching the intended audience? If not, it may mean your messaging needs to be changed. Once you’ve analyzed your current campaign, plan to do more of what is working and change what is not working. Remember to make time regularly to measure and analyze your social media efforts.

 

A social media strategy will simplify your online social media presence with a clear and outlined plan. The key to an effective social media presence is creating a community and conversations within the community using on-brand content that is both relevant and interesting. Use social media effectively, and you’ll dramatically ramp up your online audience and with it your prospects and sales! For more information on how Crummy Media Solutions can help your business develop and implement an effective social media strategy, contact us!

 

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