Your content marketing plan should be a major part of your overall marketing strategy. Content marketing includes any informational or other content that you create or collect and share with others online. It comprises your website content, your blog, and, of course, social media content. Pre-planning content marketing is essential for your small business so that you don’t experience content distribution burn-out, so that you have clear goals for the content you post, and so that you have a definite timeline for when, what, and how you post.
A social media content planning calendar is a very helpful tool for this type of planning. A content calendar gives you an overview of what you’re posting so you can ensure that you cover all the topics and products you want covered. It ensures that you’re not repeating yourself.
Creating a calendar forces you to think about what’s important and what’s not so you don’t fall into the trap of posting content just to fill a void. A content calendar also creates consistency with your audience and your content. Finally, it helps you to organize your marketing efforts.Read More