What is a brand and why is branding important?
A brand is defined as a name, symbol or design that identifies your goods and services. Your company logo is your brand. If your logo includes a tagline, this combination is also your brand. A strong brand is fundamental to your business, and must resonate with your existing and potential clients. Once you’re happy with your brand , it’s time to showcase it to the world.
Including a branding strategy in your marketing plan is crucial. Why? Because it personifies your business, delivers your message clearly, increases your credibility, motivates your clients, and creates loyalty. Branding allows you to take a strong stance within your niche market. Don’t you want your business to be recognised as the best? Applied correctly, your brand can help you achieve that.Read More