Content Is King in Building Engagement and Trust

Content Is King in Building Engagement and Trust

What you write and publish online is the core of your website. Your content engages your readers, attracts their attention, and builds interest in your company. Providing useful, insightful and well-written information heightens professional credibility, creates trust, and engages your readers to believe in what you are selling. Remember: This is business, not personal. Strategic content ensures you share relevant information with your target audience and will eventually boost business.

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How Social Media Helps Search Engine Optimization

How Social Media Helps Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) ensures your website and/or blog are easily found during a search online. SEO affects the visibility of your website or web page in a search engine’s results. Essentially, SEO is content added to a website in order to help increase its search visibility. This content contains keywords and phrases you select, with keyword research, and include to maximise, or optimise search results.

To optimize your appearance in a search engine’s search results, you need to include keywords and phrases in your web page or post that will coincide with users’ entries. The higher in ranking your site appears in a search results list, the more potential visitors it will attract.

The social media link to SEO

According to Forbes, the three pillars of SEO are content, links and social media. It is therefore crucial SEO be an integral part of your social media strategy.

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