Social Media Branding for Stewart Park Festival

The Stewart Park Festival is a weekend music festival in Perth, Ontario. The organizers and manager wanted to reach a wider audience this year and decided to step up their marketing efforts. This meant developing a new website, and developing a stronger social media presence.  I cleaned up their existing logo and made it into vector-format for printing. The design for the social media channels is based on the new design for the website that they had created by PurplePress. Four artists are highlighted to display an example of the festival’s great line up.

On Facebook, if the cover image is click on, it will go to a description of the image and a link to the Performer line up page.  This is another great way to get visitors on Facebook to find out more information on your website.

The Twitter banner is much larger and continues the same images, fonts and colours for the brand.

For the YouTube banner, a very large image much be uploaded, so it looks good on in TV format, but only a small strip shows on computers, and a even smaller amount is shown on mobile devices, so all important information most be centered.

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Evolve Fitness, Performance and Personal Training Studio Logo Design

Evolve Fitness, Performance and Personal Training Studio Logo Design

Evolve Fitness, Performance and Personal Training Studio is owned by Darlene Maclachlan in Smiths Falls, Ontario. She also runs Smiths Falls Yoga and Wellness Studio.

Evolve offers group fitness and personal training led by coaches and trainers, with established backgrounds, education and experience.

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Tips for SEO-friendly Content for your Website

SEO Tips create awesome contentSearch Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue.

Your business’ website must be efficient, functional and full of quality, engaging content. Content is crucial and highly valuable. Well optimized content makes it easier for search engines to locate. In other words, content is king! Your content should be specifically written with this in mind. If you want to have a successful website, it is imperative to pay close attention to your content.

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