Twig & Fibre Logo Design

Twig & Fibre Logo Design

Maureen MacDonald is a local crafter that has started a new fibre design business in Carleton Place, Ontario. She contacted Crummy Media Solutions for help in discovering and developing her brand, starting with a logo design. 

The image was to be very nature related to connect with the natural fibres used in Maureen’s designs.  A simple and trendy design that is whimsical and creative. 

Crummy Media Solutions has also created business cards designs for Twig & Fibre.

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How A Summer Slowdown Can Advance Your Social Media Strategy

Summer Marketing Plans

If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to re-examine their social media strategy and see what is working, what isn’t working, what can be changed, where there is room for improvement, and decide what the coming months will look like for their social media marketing strategy and overall marketing plans.

Where to start?

  • Update your social media profiles: When was the last time you updated your Facebook profile picture or your Facebook Page’s cover image? If it has been awhile since they were last updated ask yourself: do you still look like your profile photo? Is the messaging on your cover image still current and applicable? Some businesses change the cover image on their Facebook Page or Twitter profile seasonally, which is great; so long as you remember to change it again after the season has ended (this is especially true if the image relates to Christmas or other holiday seasons).Regardless of the social media network, make sure your messaging is up to date, consistent and current. This may not seem like a big deal, but there is nothing worse than meeting with someone in person after they researched you online, only to have them mistaken the work you do simply because the messaging on your online channels were not in line with who you are or what your business does, sells or offers.
  • Fine-tune your marketing message: With the first point in mind, summer slowdown is the perfect opportunity to fine-tune your marketing message. Does what you are broadcasting online about your business still apply? Are you still offering all the products and services that the “About” section of your Facebook Page states you are? And what about your LinkedIn profile? Do you have any skills, services or other information that should be removed, updated or added? Now is the time to go through all of this information and edit as needed.
  • Refresh your opt-ins: If you have been relying on the same opt-ins to build your e-marketing list for more than a year, summer slowdown is the perfect time to think about creating new opt-ins that will attract a new audience, or if your opt-ins are doing well, slow periods are a great chance to take a look at the information you are providing in the opt-ins to see if it is still correct and relevant.
  • Connect in person: If the summer months mean more free time, then take advantage of it and invite some of your online connections to meet in person. Meeting people in person is a great way to build a relationship with someone who may eventually become a client – or may know someone who would be interested in your services or products. Networking and meeting people in-person compliments and builds online relationships. Speaking with people in person after knowing them online will also give you a feel for what people think or know of you from your online presence. This may help you strategize, change and plan future online content.
  • Plan: Plan for tomorrow today! What are your social media goals for the fall and winter months? What is it you hope to achieve using social media? Instead of scrambling to find quality social media content during your busy periods, plan out what you want to say now using content that is already available to you, such as old (but still relevant) blog posts, third-party articles and images that are appealing and of interest to your online audience.

These are just a few things that you should work on during your slow periods so that when business does get busy again you are not overwhelmed by your social media strategies, plans and content creation. By taking the time to strategize and plan your social media during slower periods means you will have more time, later on, to increase your online marketing even more!

If you need help with your digital marketing strategy to get further reach with your marketing efforts, send Sherry an email or call 613-880-1806.

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Tay River Reflections Re-Branding and Logo Design

Tay River Reflections Re-Branding and Logo Design

Crummy Media Solutions first worked with Dr. Manuela Joannou and Tay River Reflections back in 2014 when it was time to redesign and develop their website with new functionality and make it mobile friendly and easy to use. 

When it was time to rebrand Tay River Reflections, they contacted us again. 

Tay River Reflections Medical Esthetics has been in operation since 1999. The founder and Medical Director, Dr. Manuela Joannou, has always been passionate about helping others achieve optimum health and well-being. Their medical esthetics facility offers a full menu of esthetics treatments that remain based on sound medical science including Botox, Fillers, Airgent and Sclerotherapy. 

The new branding needed to focus on medical esthetics services which are now their main service offering. This required a professional medical, yet clean and trendy image. 

Crummy Media Solutions also created their new website design to build on their rebranding.

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10 Steps To A Complete Website: A Website Content Checklist

website content checklistLaunching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience. To do this successfully you need the following:

1) Home Page

Your home page is a visitor’s first impression of your business. It should not be cluttered, it should have appealing graphics or professional photos that are inline with your marketing objectives, and it should clearly present what value your product or service can provide. Make what it is you are selling obvious.

2) About Page

This is your opportunity to summarize your experience and/or education; and because your About Page is about you, make sure to include your personality in your description. The more authentic you are, the more people will want to buy from you.

3) Contact Page

When thinking about your Contact Page ask yourself:

  • How should someone contact you?
  • What is your preferred method of being contacted? I.e., email, phone, in-person or all of the above.
  • Do you want to have a contact form on your website or just an e-mail address (or both)?
  • Are your contact methods convenient for your customers?

Your Contact Page should be easy to find from every page of your website – because the easier you are to find, the more inclined someone will be to contact and buy from you.

If you have a brick and mortar business, this may also be a good page to include your address as well as hours of operation.

4) Services/Products/Menu Page

What is it you want people to buy from you? Whether it is a service, product or a visit to your store or restaurant, this information should be clear. This page is your chance to showcase what it is you have to offer. Make sure the products on this page are strictly yours (no third party advertisements!). If a product is only available online or in-store, or if some food items are only available for dining room patrons only, make that information clear.

5) Rates/Prices 

If you are selling a service outline how your pricing works and if you do not want to list prices on your website make sure visitors know how they can easily obtain a quote.

If you are selling a product online, make sure the price is clearly listed and that any extras, such as taxes, shipping, etc. are indicated.

If you are posting a restaurant menu, you do not have to list the prices, but instead direct people to your contact page and ask them to contact you for more specific pricing information.

6) Blog

A blog page is a great way to keep your audience cognizant about new products or services that you are offering, but in an informal manner. It is also a place to write about industry trends or anything else that relates to your business. By posting consistently on your blog you are telling people that you up date your website frequently and therefore all the information there is valid and current. A blog also affirms your credibility and knowledge for what it is you do and/or the services you provide.

7) Media Page 

Has your business or products been featured in print, television or on the radio? Have you written a guest post on another company’s blog or been interviewed on a podcast? A Media Page is where you list the links to all relevant media spots that help boost your business’ credibility.

8) Graphics

A professionally designed logo, banners, and any other relevant graphics should be given to your website designer. All graphics should be consistent with your messaging and match your branding (as well as match any graphics that appear on any of your social media networks). A website that is visually appealing is more likely to retain a visitor longer.

9) Social Media Links

Where can people find you other than on your website? It is important to include each pertinent social media icon/link on the footer or header of your website. This includes, but is not limited to: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Periscope.

10) Newsletter Signup

Once someone has visited your website how can you keep in contact with them and include them in your sales funnel? Make sure your website has a call-to-action, such as a newsletter signup graphic that includes an enticing heading stating WHY someone would want to be on your mailing list – what value do you have to offer them?

When designing your website remember that no one likes to be confused. Keep your website simple yet make sure it contains all of the necessary information that your client needs to buy from you – and to ensure they will continue to buy from you time and time again.

 

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Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala provides high-quality tax and accounting services with a personal touch in Ottawa, Ontario. Viviane contacted Crummy Media Solutions after being recommended by an associate. Viviane was seeking to brand herself as an expert in estate tax and capital gains tax and to set herself apart from practices providing similar services.

The new branding and logo needed to emulate trustworthiness and be personable and friendly. Viviane knew she wanted her business name initials integrated into a tree design. The tree symbolizing growth and sturdiness. We used “CPA” as the roots to ground the symbol. 

We also created Viviane’s business card designs and her website

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