Humble Home Landscapes & Timber Frames Logo Design

Humble Home Landscapes & Timber Frames Logo Design

Sherry met Matthew as he was starting up his new business. His goal was to start his business to build and design landscapes and small homes using natural and sustainable materials that create a symbiotic relationship between people and places. He wanted people to feel happy, at ease, as if everything will be taken care of without them having to worry about it. 

The logo is clean and simple to symbolize both timber frame design and a stylized green curve to symbolize his landscaping service. The simple design makes it easy to put on shirts, signs and other promotional materials. 

We also created a new website for Humble Home, building on his brand and setting him apart from this competition. 

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Innovation in U website designed with mobile users in mind

Innovation in U is a new business that changes the way that individuals, organizations, and communities think and grow.   “Innovation in U is a story of re-connecting to what really matters. Two brothers. Two separate journeys. Two different adventures. One discovery – leadership is about inspiring people to dream more, learn more, become more and do more. It is about co-creating the right climate for us to thrive and make a difference in the world.”

James and John Turk wanted were very clear with the look and feel of their website vision. James met with us several times to work directly in making adjustments and tweaks. His goal was to make the website look its best on a mobile device, while also assuring the site is modern, dynamic and visually appealing.

We incorporated a background video. Background videos focus on enticing the visitor from the moment they land on your page. The design is flat with larger text, large images and uses a hamburger menu, so the navigation bar does not take away from the design.

Sometimes our clients know exactly what they want and it is our job to make that vision a reality, while also giving our expert advice on what will work well and be best for the end user.

Visit the website here, http://innovationinu.com/

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New website for Restyled Spaces & Home Staging Company

We are happy to announce the launch of the new website for Restyled Spaces & Home Staging Company!

Restyled Spaces is a new business created by Heather Sorgat of Ottawa. Heather recently received honours in both Home Staging – Residential Decor program at Algonguin College, and her Canadian Staging Professional designation. Now she is embarking in the entrepreneurial world, and we welcome her.

Sitting down with Heather and reviewing a creative brief with her, we were able to see her vision and design a website that means her goals and represents her brand. Since it is a very visual business, we wanted to ensure that large clear beautiful photos were used, key marketing messages were clear,  the website was fresh and stylish, yet still easy to navigate.

Before and After photo galleries were an import aspect, as well as the ability to blog and have a website that could grow with her, as her business grew. The website is fully mobile responsive and dynamic in design.

I look forward to getting some styling advice from Heather on our new office space. 🙂

Visit her website to review her current projects: http://restyledspaces.ca/

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Innovation in U Logo Design

Innovation in U Logo Design

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5 Tips to Using Instagram for Business

instagrammarketingBefore the existence of smartphones a social network app such as Instagram, which is a visual social platform in which users share pictures and short videos, would not have been such an active social network. Smartphones and other portable digital devices have made sharing visual content easy, less time consuming and a necessity for many small businesses.

Instagram currently has more than 400M active users many of whom could be a part of your target audience, but many small business owners hesitate because they don’t know how to effectively use Instagram for business. Other than making sure you have a smartphone capable of 1) taking quality photos and 2) is able to install and run the Instagram app, here are 5 tips to capitalizing your business’ presence on Instagram:

  • Create a professional profile: As with any social network, your profile is a visitor’s first impression of who you are and what your business is all about. Make sure your profile image represents your brand i.e., your logo or your face and that your username is recognizable i.e., your business name or closest to it depending if another user has that name.Your profile description should also represent your brand and have a call-to-action, such as a link to your website. For example, if you are a shoe store in Carleton Place then you should state that: “CP Shoes is a leader in footwear fashion in Carleton Place since 1984. Visit us at CPshoes.ca”
  • Balance business-related images with more personal images: Loyal followers and those interested in your business niche will likely follow and engage with images from your business, but to attract new followers as well as to create a sense of community, you should share an equal balance of business and personal images. Using the shoe store example, they could easily share images of their latest rain boot arrival, but they could also personalize it by taking a fun picture of him or her self or another staff member wearing the rain boots while standing out in the rain.
  • Mix videos with images: Some followers will prefer images over video and vice versa, so having a nice mix keeps everyone happy. Videos on Instagram are only 15-seconds long, which make them the perfect length for a new-product unveiling or launch, to share a quick tip or to just share something personal such as a beautiful sunrise. Videos help build community by telling your clients you care enough about them to take the time to share brief moments throughout your day.
  • Engage with followers: Pay attention to who is following you and take some time each day or week to click on their profiles. If they live nearby, are a regular client or are in an area of business that is similar to or compliments your own then follow them back and engage with them by liking or commenting on their Instagram posts. This will help build your following and online community.
  • Use hashtags: Hashtags play an important role on Instagram. Not only are hashtags a great way to organize your own posts, but to be found by potential followers. Again, using the shoe store as an example, if they regularly post when a new product arrives in store they could consistently use the hashtag #CPJulyArrivals and every month change the hashtag to coincide with that month’s new arrivals. This way customers could click on that hashtag to see all of the posts pertaining to new arrivals that month without having to scroll through the store’s entire Instagram feed. Similarly by using hashtags used by other footwear stores or manufacturers anyone searching those hashtags will come across their store’s Instagram account increasing their chances of finding new followers.

Like any social network it is important to post on Instagram on a regular basis. If you make Instagram a part of your social media marketing plan remember that building an audience takes time, but while you are building your audience take the time to explore how other like-minded businesses are using Instagram and engage with others – you may be surprised at how fast your Instagram community will grow.

Are you using Instagram for your business now? If so, what type of posts have worked well for you?

 

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