10 Steps To A Complete Website: A Website Content Checklist

website content checklistLaunching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience. To do this successfully you need the following:

1) Home Page

Your home page is a visitor’s first impression of your business. It should not be cluttered, it should have appealing graphics or professional photos that are inline with your marketing objectives, and it should clearly present what value your product or service can provide. Make what it is you are selling obvious.

2) About Page

This is your opportunity to summarize your experience and/or education; and because your About Page is about you, make sure to include your personality in your description. The more authentic you are, the more people will want to buy from you.

3) Contact Page

When thinking about your Contact Page ask yourself:

  • How should someone contact you?
  • What is your preferred method of being contacted? I.e., email, phone, in-person or all of the above.
  • Do you want to have a contact form on your website or just an e-mail address (or both)?
  • Are your contact methods convenient for your customers?

Your Contact Page should be easy to find from every page of your website – because the easier you are to find, the more inclined someone will be to contact and buy from you.

If you have a brick and mortar business, this may also be a good page to include your address as well as hours of operation.

4) Services/Products/Menu Page

What is it you want people to buy from you? Whether it is a service, product or a visit to your store or restaurant, this information should be clear. This page is your chance to showcase what it is you have to offer. Make sure the products on this page are strictly yours (no third party advertisements!). If a product is only available online or in-store, or if some food items are only available for dining room patrons only, make that information clear.

5) Rates/Prices 

If you are selling a service outline how your pricing works and if you do not want to list prices on your website make sure visitors know how they can easily obtain a quote.

If you are selling a product online, make sure the price is clearly listed and that any extras, such as taxes, shipping, etc. are indicated.

If you are posting a restaurant menu, you do not have to list the prices, but instead direct people to your contact page and ask them to contact you for more specific pricing information.

6) Blog

A blog page is a great way to keep your audience cognizant about new products or services that you are offering, but in an informal manner. It is also a place to write about industry trends or anything else that relates to your business. By posting consistently on your blog you are telling people that you up date your website frequently and therefore all the information there is valid and current. A blog also affirms your credibility and knowledge for what it is you do and/or the services you provide.

7) Media Page 

Has your business or products been featured in print, television or on the radio? Have you written a guest post on another company’s blog or been interviewed on a podcast? A Media Page is where you list the links to all relevant media spots that help boost your business’ credibility.

8) Graphics

A professionally designed logo, banners, and any other relevant graphics should be given to your website designer. All graphics should be consistent with your messaging and match your branding (as well as match any graphics that appear on any of your social media networks). A website that is visually appealing is more likely to retain a visitor longer.

9) Social Media Links

Where can people find you other than on your website? It is important to include each pertinent social media icon/link on the footer or header of your website. This includes, but is not limited to: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Periscope.

10) Newsletter Signup

Once someone has visited your website how can you keep in contact with them and include them in your sales funnel? Make sure your website has a call-to-action, such as a newsletter signup graphic that includes an enticing heading stating WHY someone would want to be on your mailing list – what value do you have to offer them?

When designing your website remember that no one likes to be confused. Keep your website simple yet make sure it contains all of the necessary information that your client needs to buy from you – and to ensure they will continue to buy from you time and time again.

 

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Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala provides high-quality tax and accounting services with a personal touch in Ottawa, Ontario. Viviane contacted Crummy Media Solutions after being recommended by an associate. Viviane was seeking to brand herself as an expert in estate tax and capital gains tax and to set herself apart from practices providing similar services.

The new branding and logo needed to emulate trustworthiness and be personable and friendly. Viviane knew she wanted her business name initials integrated into a tree design. The tree symbolizing growth and sturdiness. We used “CPA” as the roots to ground the symbol. 

We also created Viviane’s business card designs and her website

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Humble Home Landscapes & Timber Frames Logo Design

Humble Home Landscapes & Timber Frames Logo Design

Sherry met Matthew as he was starting up his new business. His goal was to start his business to build and design landscapes and small homes using natural and sustainable materials that create a symbiotic relationship between people and places. He wanted people to feel happy, at ease, as if everything will be taken care of without them having to worry about it. 

The logo is clean and simple to symbolize both timber frame design and a stylized green curve to symbolize his landscaping service. The simple design makes it easy to put on shirts, signs and other promotional materials. 

We also created a new website for Humble Home, building on his brand and setting him apart from this competition. 

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Innovation in U website designed with mobile users in mind

Innovation in U is a new business that changes the way that individuals, organizations, and communities think and grow.   “Innovation in U is a story of re-connecting to what really matters. Two brothers. Two separate journeys. Two different adventures. One discovery – leadership is about inspiring people to dream more, learn more, become more and do more. It is about co-creating the right climate for us to thrive and make a difference in the world.”

James and John Turk wanted were very clear with the look and feel of their website vision. James met with us several times to work directly in making adjustments and tweaks. His goal was to make the website look its best on a mobile device, while also assuring the site is modern, dynamic and visually appealing.

We incorporated a background video. Background videos focus on enticing the visitor from the moment they land on your page. The design is flat with larger text, large images and uses a hamburger menu, so the navigation bar does not take away from the design.

Sometimes our clients know exactly what they want and it is our job to make that vision a reality, while also giving our expert advice on what will work well and be best for the end user.

Visit the website here, http://innovationinu.com/

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New website for Restyled Spaces & Home Staging Company

We are happy to announce the launch of the new website for Restyled Spaces & Home Staging Company!

Restyled Spaces is a new business created by Heather Sorgat of Ottawa. Heather recently received honours in both Home Staging – Residential Decor program at Algonguin College, and her Canadian Staging Professional designation. Now she is embarking in the entrepreneurial world, and we welcome her.

Sitting down with Heather and reviewing a creative brief with her, we were able to see her vision and design a website that means her goals and represents her brand. Since it is a very visual business, we wanted to ensure that large clear beautiful photos were used, key marketing messages were clear,  the website was fresh and stylish, yet still easy to navigate.

Before and After photo galleries were an import aspect, as well as the ability to blog and have a website that could grow with her, as her business grew. The website is fully mobile responsive and dynamic in design.

I look forward to getting some styling advice from Heather on our new office space. 🙂

Visit her website to review her current projects: http://restyledspaces.ca/

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