Before the existence of smartphones a social network app such as Instagram, which is a visual social platform in which users share pictures and short videos, would not have been such an active social network. Smartphones and other portable digital devices have made sharing visual content easy, less time consuming and a necessity for many small businesses.
Instagram currently has more than 400M active users many of whom could be a part of your target audience, but many small business owners hesitate because they don’t know how to effectively use Instagram for business. Other than making sure you have a smartphone capable of 1) taking quality photos and 2) is able to install and run the Instagram app, here are 5 tips to capitalizing your business’ presence on Instagram:
- Create a professional profile: As with any social network, your profile is a visitor’s first impression of who you are and what your business is all about. Make sure your profile image represents your brand i.e., your logo or your face and that your username is recognizable i.e., your business name or closest to it depending if another user has that name.Your profile description should also represent your brand and have a call-to-action, such as a link to your website. For example, if you are a shoe store in Carleton Place then you should state that: “CP Shoes is a leader in footwear fashion in Carleton Place since 1984. Visit us at CPshoes.ca”
- Balance business-related images with more personal images: Loyal followers and those interested in your business niche will likely follow and engage with images from your business, but to attract new followers as well as to create a sense of community, you should share an equal balance of business and personal images. Using the shoe store example, they could easily share images of their latest rain boot arrival, but they could also personalize it by taking a fun picture of him or her self or another staff member wearing the rain boots while standing out in the rain.
- Mix videos with images: Some followers will prefer images over video and vice versa, so having a nice mix keeps everyone happy. Videos on Instagram are only 15-seconds long, which make them the perfect length for a new-product unveiling or launch, to share a quick tip or to just share something personal such as a beautiful sunrise. Videos help build community by telling your clients you care enough about them to take the time to share brief moments throughout your day.
- Engage with followers: Pay attention to who is following you and take some time each day or week to click on their profiles. If they live nearby, are a regular client or are in an area of business that is similar to or compliments your own then follow them back and engage with them by liking or commenting on their Instagram posts. This will help build your following and online community.
- Use hashtags: Hashtags play an important role on Instagram. Not only are hashtags a great way to organize your own posts, but to be found by potential followers. Again, using the shoe store as an example, if they regularly post when a new product arrives in store they could consistently use the hashtag #CPJulyArrivals and every month change the hashtag to coincide with that month’s new arrivals. This way customers could click on that hashtag to see all of the posts pertaining to new arrivals that month without having to scroll through the store’s entire Instagram feed. Similarly by using hashtags used by other footwear stores or manufacturers anyone searching those hashtags will come across their store’s Instagram account increasing their chances of finding new followers.
Like any social network it is important to post on Instagram on a regular basis. If you make Instagram a part of your social media marketing plan remember that building an audience takes time, but while you are building your audience take the time to explore how other like-minded businesses are using Instagram and engage with others – you may be surprised at how fast your Instagram community will grow.
Are you using Instagram for your business now? If so, what type of posts have worked well for you?
Believe it or not your customers started thinking about Christmas a month ago and although that may seem early to a lot of people – it isn’t. Small businesses have a lot of competition during the Christmas season; and it is often a boom or bust time of year for many, so maximizing your Christmas marketing campaign is your best chance to end the year on a high note.
First things first, review previous years’ Christmas marketing and review what you need to change. Ask yourself:
- What didn’t work?
- What can be improved?
- Was something missed or forgotten?
Answering these questions will enable you to work through the following five tips, each of which will prepare your marketing for the Christmas season:
- Determine your holiday audience – If you have a women’s apparel store, your target audience may change a bit during the Christmas season to include men shopping for their significant others or mothers. It is important to not only research who your target audience is during the Christmas season, but to determine the best methods to reach them.
- Optimise your mobile experience – Make sure your email marketing and online advertisements translate well onto mobile devices. More and more traffic is coming from smaller screens. You also want to make sure your website is mobile-friendly so if someone is out shopping they can easily find information regarding your business, such as hours and location, quickly and easily.
- Target key days – Target and maximize your marketing during the key days such as the American Black Friday and Cyber Monday by creating a marketing campaign that includes offering special promotions that are only valid on these days. Run Facebook ads or other advertising leading up to these days. Promote the benefits supporting local and remind people that by shopping locally they save on shipping and duty.
- Don’t always sell or promote yourself – When posting on social media or writing blog posts don’t always sell what it is you are trying to sell, be a resource! The Christmas season is stressful and overwhelming, so provide your customers with something they can actually use. For example, if you sell household products, share information on how to host a Christmas party successfully (and subtly promote some items you sell in-store) or if you are a restaurant share how hosting a party in a restaurant saves time during an already busy time of year.
- Remember what works – Not everything about marketing changes during the Christmas season. Hold to your best practices and be consistent in your email and social media marketing. Continue to engage with customers online and lastly – remember to thank them! Christmas is all about meaningful connections and good will. Take the time to thank your customers for their support with a personal Christmas card or small gift. You can even slip a special offer into every greeting you send or shopping bag after a purchase. Another great option is having an email promotion, to thank those on your email marketing list. Gestures like these take little effort but make a big impact.
The Christmas season can be a stressful and busy one for small businesses, so plan ahead and get started on your Christmas marketing as soon as possible. Remember – your customers are thinking about Christmas months before the actual date! Don’t lose your customers to box stores by waiting until December to get them into the holiday spirit – start now and beat the competition.
* Originally printed in the Smiths Falls Hometown news, November 2015 issue
Launching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience. To do this successfully you need the following:
1) Home Page
Your home page is a visitor’s first impression of your business. It should not be cluttered, it should have appealing graphics or professional photos that are inline with your marketing objectives, and it should clearly present what value your product or service can provide. Make what it is you are selling obvious.
2) About Page
This is your opportunity to summarize your experience and/or education; and because your About Page is about you, make sure to include your personality in your description. The more authentic you are, the more people will want to buy from you.
3) Contact Page
When thinking about your Contact Page ask yourself:
- How should someone contact you?
- What is your preferred method of being contacted? I.e., email, phone, in-person or all of the above.
- Do you want to have a contact form on your website or just an e-mail address (or both)?
- Are your contact methods convenient for your customers?
Your Contact Page should be easy to find from every page of your website – because the easier you are to find, the more inclined someone will be to contact and buy from you.
If you have a brick and mortar business, this may also be a good page to include your address as well as hours of operation.
4) Services/Products/Menu Page
What is it you want people to buy from you? Whether it is a service, product or a visit to your store or restaurant, this information should be clear. This page is your chance to showcase what it is you have to offer. Make sure the products on this page are strictly yours (no third party advertisements!). If a product is only available online or in-store, or if some food items are only available for dining room patrons only, make that information clear.
If you are selling a service outline how your pricing works and if you do not want to list prices on your website make sure visitors know how they can easily obtain a quote.
If you are selling a product online, make sure the price is clearly listed and that any extras, such as taxes, shipping, etc. are indicated.
If you are posting a restaurant menu, you do not have to list the prices, but instead direct people to your contact page and ask them to contact you for more specific pricing information.
A blog page is a great way to keep your audience cognizant about new products or services that you are offering, but in an informal manner. It is also a place to write about industry trends or anything else that relates to your business. By posting consistently on your blog you are telling people that you up date your website frequently and therefore all the information there is valid and current. A blog also affirms your credibility and knowledge for what it is you do and/or the services you provide.
7) Media Page
Has your business or products been featured in print, television or on the radio? Have you written a guest post on another company’s blog or been interviewed on a podcast? A Media Page is where you list the links to all relevant media spots that help boost your business’ credibility.
A professionally designed logo, banners, and any other relevant graphics should be given to your website designer. All graphics should be consistent with your messaging and match your branding (as well as match any graphics that appear on any of your social media networks). A website that is visually appealing is more likely to retain a visitor longer.
9) Social Media Links
Where can people find you other than on your website? It is important to include each pertinent social media icon/link on the footer or header of your website. This includes, but is not limited to: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Periscope.
10) Newsletter Signup
Once someone has visited your website how can you keep in contact with them and include them in your sales funnel? Make sure your website has a call-to-action, such as a newsletter signup graphic that includes an enticing heading stating WHY someone would want to be on your mailing list – what value do you have to offer them?
When designing your website remember that no one likes to be confused. Keep your website simple yet make sure it contains all of the necessary information that your client needs to buy from you – and to ensure they will continue to buy from you time and time again.
Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue.
Your business’ website must be efficient, functional and full of quality, engaging content. Content is crucial and highly valuable. Well optimized content makes it easier for search engines to locate. In other words, content is king! Your content should be specifically written with this in mind. If you want to have a successful website, it is imperative to pay close attention to your content. Remember, the Internet is the “information highway,” and people come there to get detailed information–not just generalities or pictures. Invest in good content to differentiate your business and give people reasons to do business with you. Of course, it must be easy for people to browse and read, too.
Here are some tips to optimize the content on your website, and to get found with Google Panda 4.2, Google’s algorithm.
- Make sure each page of your site has at least 300 words of unique content that can’t be found elsewhere on your site or anywhere else on the web.
- Set up a blog on your domain, and publish something on it as often as you can. To start, aim for twice a month. Write articles that you would personally find interesting and would want to read.
- Set up news posts and/or events on your website. Discuss what’s new for your business: new products, new services or other changes and updates. Create an event calendar for sales events, workshops, and promotions.
- Refresh your content often. Search engines look for periodic changes as a sign that content is updated and relevant. Even small changes in headlines and body copy can satisfy this requirement. Fresh content is one of the best investments in keeping your site higher in the search rankings. And, given that few of your competitors probably do it, site updates may give you a competitive advantage.
- Make it dynamic and visually interesting! For example, create videos, podcasts, webinars, infographics, illustrations, PDF downloads.
- Identify 2-3 primary audiences for your product or service, and create unique content for each one. What are the main points or features that relate best to their individual needs?
- Avoid doing hard product pitches too often, and talk about other related topics that will interest your audience. Having users return to your site increases the likelihood that they will one day become clients.
- Add Social Share buttons to your blog and news posts so it is easy for visitors to share with their followers.
- Last must not least, make sure you have Google Analytics installed on your website to keep track of the type of posts or content that is driving the most traffic to your site. Take a look at the keywords and phrases that visitors used to find your site. This will help you plan your content for future posts.
Review your website! Is your website content and the frequency of your posts helping or hurting your SEO? Investing time in your website structure and content is crucial in today’s business world. Providing regular, quality content that visitors will find beneficial and useful will drive more people to your website. Those visitors will bring even more visitors once shared on social media. The end result will be more search results to your website while allowing your potential customers to find you online.
If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to reexamine their social media strategy and see what is working, what isn’t working, what can be changed, where there is room for improvement, and decide what the coming months will look like for their social media marketing strategy.
Where to start?
- Update your social media profiles: When was the last time you updated your Facebook profile picture or your Facebook Page’s cover image? If it has been awhile since they were last updated ask yourself: do you still look like your profile photo? Is the messaging on your cover image still current and applicable?Some businesses change the cover image on their Facebook Page or Twitter profile seasonally, which is great; so long as you remember to change it again after the season has ended (this is especially true if the image relates to Christmas or other holiday seasons).
Regardless of the social media network, make sure your messaging is up to date, consistent and current. This may not seem like a big deal, but there is nothing worse than meeting with someone in person after they researched you online, only to have them mistaken the work you do simply because the messaging on your online channels were not inline with who you are or what your business does, sells or offers.
- Fine-tune your marketing message: With the first point in mind, summer slowdown is the perfect opportunity to fine-tune your marketing message. Does what you are broadcasting online about your business still apply? Are you still offering all the products and services that the “About” section of your Facebook Page states you are?And what about your LinkedIn profile? Do you have any skills, services or other information that should be removed, updated or added? Now is the time to go through all of this information and edit as needed.
- Refresh your opt ins: If you have been relying on the same opt ins to build your e-marketing list for more than a year, summer slowdown is the perfect time to think about creating new opt ins that will attract a new audience, or if your opt ins are doing well, slow periods are a great chance to take a look at the information you are providing in the opt ins to see if it is still correct and relevant.
- Connect in person: If the summer months mean more free time, then take advantage of it and invite some of your online connections to meet in person. Meeting people in person is a great way to build a relationship with someone who may eventually become a client – or may know someone who would be interested in your services or products. Networking and meeting people in-person compliments and builds online relationships.Speaking with people in person after knowing them online will also give you a feel for what people think or know of you from your online presence. This may help you strategize, change and plan future online content.
- Plan: Plan for tomorrow today! What are your social media goals for the fall and winter months? What is it you hope to achieve using social media? Instead of scrambling to find quality social media content during your busy periods, plan out what you want to say now using content that is already available to you, such as old (but still relevant) blog posts, third party articles and images that are appealing and of interest to your online audience.
These are just a few things that you should work on during your slow periods so that when business does get busy again you are not overwhelmed by your social media strategies, plans and content creation. By taking the time to strategize and plan your social media during slower periods means you will have more time later on to increase your online marketing even more!
Too many small business owners spend time telling you how great they are without taking time to focus on the customer’s needs. Smart marketing delivers the right message to the right audience — a message that solves a customer’s problem. The customer always wants to know what is in it for them, how you can help them and solve their pains. Your marketing messages are the key messages that you want to convey across all your marketing platforms, from newspaper ads, to website, to social media accounts.
Start by defining your audience
You have to intimately understand your current and potential customers. Distinguish individual character profiles by age, gender, interests, profession, etc. Write down the details and find images that represent your target audience, this is your avatar or avatars. Based on your defined target audience, what are the key problems or concerns you can address or solve? Expand on and define those pain points for each character and write it under each profile. Below that, write down three key marketing messages you want to communicate to that audience.
What is messaging? How are key messages developed?
Basically, messaging is a term to describe how you talk about who you are and why you exist as a business or organization. It communicates key points you consistently make when you reach out to your audience. And it always ties back to your brand. They should also be developed for different audiences. You may want to consider crafting a set of short, standard phrases or paragraphs to describe your business, programs, products and/or services. Then, as you need to reach out to specific audiences, implement new marketing campaigns, you’ll have standard language ready to tailor to your purpose.
A well-crafted message will highlight your unique benefits, target your audience, support your mission and often include a call to action. What you want people to know about your business or organization, your services or products? What do you want people to do? How do you want them to feel about your business?
Develop a few core messages that makes the connection between what you do and how it relates to your audience. Be consistent with delivery. Each message you deliver should reflect your brand, who you are. Highlight what is relevant to the issue and your audience, but be sure to include a consistent statement about your business or organization. This makes your messaging memorable and helps position you in the market and in the minds of your audience.
Make sure there is not a disconnect from traditional marketing to your social media marketing side. They must reinforce each other. If someone reads your website, then your brochure, then your Facebook page and then talks to a staff member, all those points of information will be consistent and delivered in a similar tone.
Take a look at your marketing messages.
Are you focused on your customer’s needs or are you touting your wares? Your marketing message should be used in all your external communications. It starts with knowing the wants, fears, problems, and needs of your target market and ends by crafting a message that speaks to those problems in a compelling and believable way. The result is an irresistible message that makes your prospect want to know more.
Remember, a good marketing strategy plan starts with defining your marketing key messages. Long before you start choosing how you want to market your small business, you have to decide what it is you want to say. It’s critical to focus on something from the start and be consistent.
* Originally printed in the Smiths Falls Hometown news, July 2015 issue
Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more as a means of communication and news publication. Newsletters communicate trust, not a blatant advertisement. By being the source of quality content, you further build trust. This sets you apart from the marketing efforts of pushing a sale.
Email is effective because it’s permission-based. The people on your email list have signed up get get message from you. They have bought in. Add to this the prevalence of smartphones and tablets, they’re always listening. In fact, email is the number-one activity for people on their phones. Keep in mind, when people read email on a mobile device they do it quickly. That means your emails must be powerful enough to grab attention.
Here are five ways you can use email marketing to build customer relationships:
- Be Consistent
To stay connected, send them a regular newsletter. If you say you’ll send a weekly newsletter, make sure you deliver it weekly. If and when they have a problem that your business can solve, you will be top of mind.
- Meet Customer Needs and Lessen their Pains
Having a relationship with your customers means you know who they are on a personal level. It starts with gaining an understanding of who your customers are, what their needs are, what struggles they experience, and what success looks like for them. Send your customers highly relevant content that satisfies their needs and interests and solves their pains. The more you know about your customers, the better equipped you’ll be to provide them with the content they’re looking for.
- Be Clear and Direct
Being clear and direct in your emails to your customers only strengthens your relationship. When they sign up to receive emails from you, tell them exactly what they can expect to receive from you. Tell them what their benefit is to signing up for your email. What’s in it for them? When you send emails, make sure you tell subscribers what you want them to do with a clear call to action.
- Reward you Email Subscribers
Another great way to strengthen customer relationships is to ensure that your customers know you value them. Who doesn’t love to feel important and appreciated? By rewarding your customers with exclusive content, information, discounts, etc., you deepen the relationship you have with them.
- Be Authentic
Customers appreciate authenticity from businesses. It builds trust, and they’ll stick with you if you are real with them. Make sure your emails convey an authentic and real approach. You will start to see how much this can strengthen the relationship you have with your customers.
Note: As many of you know, CASL, Canada’s Anti-Spam Legislation, came into effect July 1st, 2014. All email addresses you send to must be permission-based, meaning the subscribers specifically opted-in to receive your communications. CASL allows for what they call “implied consent,” where you have a business relationship that would require contact. For example, customers, clients, donors, supporters, volunteers or members of an organization from within the past two years. They also allow you to mail to addresses that are published on websites, as long as there’s nothing saying not to send email. Make sure to read all the rules before sending your first email campaign.
Do you use email marketing for your business? What tips can you share that has worked for you?
As published in the June 2015 issue of Smiths Falls HomeTown News
In 2015, the importance of a strong website to promote your business is paramount. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be maximize to its full potential. Launching a new website is exciting, a little scary at times, and can be overwhelming to think about. As the old adage goes, if you fail to plan, you plan to fail. Building a website without a plan is like constructing a building without blueprints. Here are some key components to consider:
What is the goal of your website?
Think strategically on what is your website’s role, what content goes into it, so it’s crystal clear what you want the new site to do. Put yourself in the shoes of your customer and design your information architecture, what should be their action points? For example; sign up for your newsletter, buy your products or rally behind a cause. Who is your target audience? Set measurable, specific goals for your website that are in line with your marketing goals. An analytics tool like Google Analytics will allow you to monitor your website’s performance over time.
What is lacking in your current website?
Ask your current users what they like and dislike in the current website, any common complaints from frequent visitors. A lot can be learnt from Google Analytics, where are the users spending most time, where is the exit point, where are they going from your site. Follow the facts and don’t assume here. Is it mobile-friendly? The new updates to the Google Algorithm on April 21 means that all websites need to be adaptive or responsive design for mobile devices. If they are not, they may not show up in a Google search on these devices, which can greatly hurt your business. A Content Management System (CMS) is a must today, you can add, modify, delete your photos, text, pages, sections and be in complete control of your content on the fly. The most common CMS tool is WordPress.
Create a content strategy. What kind of content will you be displaying on your website? Content is basically anything that gives your visitors information. It can include, but is not limited to: blog posts, documents, video, pictures, embedded social media feeds.
Your content strategy is the way that you plan to present your content over time. For instance, you may want to publish two blog posts a month, regular news posts or a regular report. Since content is such a vital aspect of a website, bring in help if you need it. Hire a writer who is experienced with writing for the web, and invest in some professional looking pictures of your business and staff.
Probably the most important aspect of website ‘structural design’ is how you breakdown the content into logical sections (Main Areas, Pages, Headers, Sub-Headers, etc). A major aspect of usability for a website is the need for people to be able to find what they want, and quickly. Logical, practical and sensible navigation is essential if your site is to succeed.
Maintain your site. Once your site is launched, the work isn’t over. A website is an ongoing entity that continuously represents your business, so maintenance is very important. Monitor your analytics to see how your website is performing. Keep an eye on metrics like your number of unique visitors, bounce rate, and which pages are most popular on your website. Consider also ‘future proofing’ your website. This means your site having a built-in ability to expand. You don’t want to have to rebuild the site again from the ground up, every time you have a new idea you want to add to it.
Launching a new website is by no means easy, but with a strong plan and a launch strategy in hand, your website launch should run smoothly.
Please share your ideas for optimizing your website and/or your biggest website challenges in the comments below…
As published in the Smiths Falls HomeTown News
This April, Crummy Media Solutions is celebrating it’s 3rd Anniversary in business. I would like to take the time to thank those that have been a great support and a contributor to this success. I would also like to highlight a few things I have learned along the way.
The Start of a Business
The First year in 2012 was a great year of learning. The kick-off to my business was thanks to the Ontario Self Employment Benefit Program (OSEB) of Lanark County. After much debate, much, much debate, the business name of Crummy Media Solutions was chosen. My husband, Sean, who does not have the same last name as myself, said that I have to use my Crummy name. Although, I got a few negative comments about using Crummy, I felt it suited my personally and was quirky for a business name. Sean has a lot of sales experience and taught me a lot about how to close a sale and how to do follow up.
Roy van der Mull from VDMA Consulting, who facilitated the OSEB program, was a great support to me in the first year. I am very grateful to him and the OSEB program. The major component of the work done during the OSEB program is the Business Plan. It was a lot of work, but the backbone to a successful business. The fist year, I also met Mike Cimilyan from Paradime Design and IT Solutions. We decided at that time to work together on a few website projects and have been collaborating on projects ever since. He has really helped expand my web geek mind.
To expand my business mind, I have been an active member of a Mastermind group. The group both supports and holds me accountable to reach my goals. Crummy Media Solutions joined all 3 Chamber of Commerces in the location area, including, Perth, Smiths Falls and Carleton Place. I have found my memberships have been a great asset to my business. I have told many business people, especially those that are just starting out how important it is to network. Networking is the great connector in business. Social Media Networking is a great start, but it has to be taken off-line to grow the business relationship and build trust.
I starting teaching Social Media Workshops and presenting seminars or the Small Business Advisory Centre and speaking at networking events at the Carleton Place Chamber of Commerce. I was also hired to present workshops for private businesses and one-on-one training. Last year, I was asked by Karen Wilson of Wellman Wilson Consulting to be on the organizing committee for the Social Capital Conference in Ottawa. This was a great event and I loved being a part of it. I was also a speaker at the conference.
In 2014, I started writing a regular column in the Small Falls HomeTown News on Digital and Social Media Marketing. This has really helped me hone my writing skills. In this next year in business I have a few ideas to step things up. I love collaborating on projects and I see more of that happening.
Being a Part of the Local Community
I know many business owners are very involved in their community. I felt this same need when I started my business, to really connect with people in my area and to get know them on a deeper level. I also really wanted to understand the struggles of small businesses in Lanark County. I joined the Board of Directors for the Carleton Place Chamber of Commerce last year and have really enjoyed the learning and work involved. I am also on the Selection Committee and Alumni Committee for the OSEB Program of Lanark County. I love seeing the new businesses starting out and sharing my experiences with the program and starting a business with the class.
The Learning Never Ends
The life of an entrepreneur is one of great challenges and great personal growth. Many thanks to everyone for being a part of this adventure and I look forward to another year of new experiences and new connections.
What tips would you give to someone just starting a business and becoming an entrepreneur?
Many business owners are still confused about Twitter and how they can use to grow their business. Twitter is really like an online networking event, cocktail party, even like a backyard barbeque, depending how you use it. Most importantly, this is a social gathering. It’s people getting to know each other and having conversations. Embrace this concept and just keep it in mind with everything that you do. Then you will be a success in how you find new relationships that will help you boost your brand and build your business through Twitter.
Part of your Social Media Strategy
If we want to use Twitter to grow our network we really need to be intentional about how we’re using it so that it can refer business. That’s really the end goal. If you want to use it, it has to be part of your social media strategy. Who is your audience, what content will you share, what are your goals and objectives to using this social media tool? Just as you need to analyze each social media tool, or even any marketing tool. What is my goal? How will I measure its success?
There’s a very big misconception for mostly newer social media users that if you join one or two or three platforms, you can pretty much do the same type of thing on all of them, and it will be effective. Obviously, they’re not seeing results from that. That’s because you really do need to treat each social media platform differently.
There are 3 main golden rules in Twitter that you really need to follow for each tweet create:
- Be human. Everybody says be human, humanize your brand, but that’s real life. If you are on Twitter and people are on Twitter. It’s about conversations and relationships. There are no robotics that are going to be acceptable here. You need to be really human.
- Be relevant. Twitter is a news stream. People go there to find out what’s going on. Being relevant is so important on this platform. It’s literally the reason why it’s still around today.
- Be giving. You need to give and give and give and don’t stop. This is what people want when they come to you on a platform like Twitter. They’re expecting a lot of value in return for their follow.
What do you want to be known for and share that.
It’s really, really important that you keep this in mind. Playing the connector card, is huge in life. It’s a great way to show people that you are on the pulse of information, and who people need to know.
Think about the advice that you could possibly provide or just look into the resources that might help you come up with these pieces of advice. Find ways to come up with your little 100-140 character tweets with quick tips. I say less than 140 because if you want room for a hashtag or two.
Conversations are tremendous. Listen and talk to people.
This will show your interest in others and build your community. Share value often. Even if you have nothing to tweet, just go out and find the conversations and talk with people. Don’t expect conversations to come to you. They will in due time, but remember give and give, and then you’ll get something back.
The key is to be consistent with it and to add your own unique voice.
It takes time to build up your followers. The key is to keep on tweeting, to engage with others that resonate with you. Like any social media, it takes commitment and patience to become proficient at it.
What has worked for you and your business on Twitter? Comment below and send me a tweet at www.twitter.com/crummymedia.
As published in the Smiths Falls HomeTown News