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Why Everyone Needs a Social Media Coach

Posted by on Dec 17, 2018 in Blog | 0 comments

Social media marketing can be overwhelming!

If you are a business owner, you are very good at what you do, for example, if you are a carpenter, you are great at building things. However, as a business owner, you must wear many hats, or get the support you need for accounting, project management, HR, business management and marketing(including social media). In general, these are very difficult for one person todo well. Therefore businesses have employees for the day to day operations and hire specialists or consultants to help them along the way to their business goals.

Social Media Marketing is consistently changing and becoming more technical and businesses need to change with the tools if they are going to be successful and alleviate the frustration to create awareness, build relationships and drive sales.

 

What is a Social Media Coach?

If you have never worked with a social media coach then you may not understand the benefits of working with one, or how they could help your business.

The coach is someone who already has a lot of experience and expertise to help others that need the support. Any business owner who feels like they have put a lot of energy and funds into marketing efforts and are not seeing the results they had hoped for should consider hiring a coach to provide the guidance they need because they could be making unintentional and costly mistakes.

The coach’s first task is establishing your business objectives and the goals you want to achieve. A coach will meet with you to develop a clear direction so that your marketing including your social media activities are in line with your goals and objectives and they can be measured for effectiveness.  

Measuring the effectiveness is calculating your return on marketing investment (ROI). It is the only way to know if your efforts and the costs associated with the marketing are worth it.  Your social media coach will help you understand what your goal is and whether activities such as increasing engagement, growing your target audience or increasing web traffic are working by looking at your results and measurables.

An effective social media coach will show you how quality over quantity always wins. Tuning into your target audience and producing meaningful and mindful posts.

Your coach will help you streamline and make your social media efficient. Create a content plan with you that will produce engaging material while also emphasising your objectives. Your social media coach will work with you and your staff to make sure the plan is understood and efficient to implement. Streamlining and making your social media publishing on multiple platforms efficient and cost-effective. There are tools and services online which you can use, and a coach will help you understand which ones may work for your business. Secondly, making sure that you are utilizing the correct social media platforms for your audience. You need to be where your target audience is, and a coach will help you figure that out.

Your social media coach will provide regular training on utilizing your social media accounts. Social media changes constantly and quickly. Your social media coach is your teacher that will be up to date with the latest industry knowledge, tools and statistics. A coach will meet with you on a regular basis to make sure that the plans are still in line with the goals and objectives or make needed adjustments. Using social media in your marketing mix means things must be constantly tested, measured and adapted for your plans.

Remember it is SOCIAL media, be sociable. Many businesses miss this mark. Listen to what your customers and potential customers are saying and join in the conversation.

Social media marketing is a TWO-WAY conversation.

The important thing to note is to be professional, authentic and consistent. If you are not true to yourself, then people will notice it. Be consistent with the way you brand yourself and your business to build trust and loyalty.

Your social media coach should be your navigator. Helping a business owner take his or her business even further online by providing all kinds of helpful tips and suggestions that will work. The coach discovers and explores what the business offers to ensure that the right marketing strategy is put in place.

For more information on how I can help you to my services page.

Have you ever worked with a social media coach?

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Twig & Fibre Logo Design

Posted by on Jul 13, 2018 in Logo Design | 0 comments

Twig & Fibre Logo Design

Maureen MacDonald is a local crafter that has started a new fibre design business in Carleton Place, Ontario. She contacted Crummy Media Solutions for help in discovering and developing her brand, starting with a logo design. 

The image was to be very nature related to connect with the natural fibres used in Maureen’s designs.  A simple and trendy design that is whimsical and creative. 

Crummy Media Solutions has also created business cards designs for Twig & Fibre.

How A Summer Slowdown Can Advance Your Social Media Strategy

Posted by on Jul 5, 2018 in Blog | 0 comments

Summer Marketing Plans

If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to re-examine their social media strategy and see what is working, what isn’t working, what can be changed, where there is room for improvement, and decide what the coming months will look like for their social media marketing strategy and overall marketing plans.

Where to start?

  • Update your social media profiles: When was the last time you updated your Facebook profile picture or your Facebook Page’s cover image? If it has been awhile since they were last updated ask yourself: do you still look like your profile photo? Is the messaging on your cover image still current and applicable? Some businesses change the cover image on their Facebook Page or Twitter profile seasonally, which is great; so long as you remember to change it again after the season has ended (this is especially true if the image relates to Christmas or other holiday seasons).Regardless of the social media network, make sure your messaging is up to date, consistent and current. This may not seem like a big deal, but there is nothing worse than meeting with someone in person after they researched you online, only to have them mistaken the work you do simply because the messaging on your online channels were not in line with who you are or what your business does, sells or offers.
  • Fine-tune your marketing message: With the first point in mind, summer slowdown is the perfect opportunity to fine-tune your marketing message. Does what you are broadcasting online about your business still apply? Are you still offering all the products and services that the “About” section of your Facebook Page states you are? And what about your LinkedIn profile? Do you have any skills, services or other information that should be removed, updated or added? Now is the time to go through all of this information and edit as needed.
  • Refresh your opt-ins: If you have been relying on the same opt-ins to build your e-marketing list for more than a year, summer slowdown is the perfect time to think about creating new opt-ins that will attract a new audience, or if your opt-ins are doing well, slow periods are a great chance to take a look at the information you are providing in the opt-ins to see if it is still correct and relevant.
  • Connect in person: If the summer months mean more free time, then take advantage of it and invite some of your online connections to meet in person. Meeting people in person is a great way to build a relationship with someone who may eventually become a client – or may know someone who would be interested in your services or products. Networking and meeting people in-person compliments and builds online relationships. Speaking with people in person after knowing them online will also give you a feel for what people think or know of you from your online presence. This may help you strategize, change and plan future online content.
  • Plan: Plan for tomorrow today! What are your social media goals for the fall and winter months? What is it you hope to achieve using social media? Instead of scrambling to find quality social media content during your busy periods, plan out what you want to say now using content that is already available to you, such as old (but still relevant) blog posts, third-party articles and images that are appealing and of interest to your online audience.

These are just a few things that you should work on during your slow periods so that when business does get busy again you are not overwhelmed by your social media strategies, plans and content creation. By taking the time to strategize and plan your social media during slower periods means you will have more time, later on, to increase your online marketing even more!

If you need help with your digital marketing strategy to get further reach with your marketing efforts, send Sherry an email or call 613-880-1806.

Tay River Reflections Re-Branding and Logo Design

Posted by on Feb 13, 2018 in Logo Design | 0 comments

Tay River Reflections Re-Branding and Logo Design

Crummy Media Solutions first worked with Dr. Manuela Joannou and Tay River Reflections back in 2014 when it was time to redesign and develop their website with new functionality and make it mobile friendly and easy to use. 

When it was time to rebrand Tay River Reflections, they contacted us again. 

Tay River Reflections Medical Esthetics has been in operation since 1999. The founder and Medical Director, Dr. Manuela Joannou, has always been passionate about helping others achieve optimum health and well-being. Their medical esthetics facility offers a full menu of esthetics treatments that remain based on sound medical science including Botox, Fillers, Airgent and Sclerotherapy. 

The new branding needed to focus on medical esthetics services which are now their main service offering. This required a professional medical, yet clean and trendy image. 

Crummy Media Solutions also created their new website design to build on their rebranding.

10 Steps To A Complete Website: A Website Content Checklist

Posted by on Jul 5, 2017 in Blog | 0 comments

website content checklistLaunching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience. To do this successfully you need the following:

1) Home Page

Your home page is a visitor’s first impression of your business. It should not be cluttered, it should have appealing graphics or professional photos that are inline with your marketing objectives, and it should clearly present what value your product or service can provide. Make what it is you are selling obvious.

2) About Page

This is your opportunity to summarize your experience and/or education; and because your About Page is about you, make sure to include your personality in your description. The more authentic you are, the more people will want to buy from you.

3) Contact Page

When thinking about your Contact Page ask yourself:

  • How should someone contact you?
  • What is your preferred method of being contacted? I.e., email, phone, in-person or all of the above.
  • Do you want to have a contact form on your website or just an e-mail address (or both)?
  • Are your contact methods convenient for your customers?

Your Contact Page should be easy to find from every page of your website – because the easier you are to find, the more inclined someone will be to contact and buy from you.

If you have a brick and mortar business, this may also be a good page to include your address as well as hours of operation.

4) Services/Products/Menu Page

What is it you want people to buy from you? Whether it is a service, product or a visit to your store or restaurant, this information should be clear. This page is your chance to showcase what it is you have to offer. Make sure the products on this page are strictly yours (no third party advertisements!). If a product is only available online or in-store, or if some food items are only available for dining room patrons only, make that information clear.

5) Rates/Prices 

If you are selling a service outline how your pricing works and if you do not want to list prices on your website make sure visitors know how they can easily obtain a quote.

If you are selling a product online, make sure the price is clearly listed and that any extras, such as taxes, shipping, etc. are indicated.

If you are posting a restaurant menu, you do not have to list the prices, but instead direct people to your contact page and ask them to contact you for more specific pricing information.

6) Blog

A blog page is a great way to keep your audience cognizant about new products or services that you are offering, but in an informal manner. It is also a place to write about industry trends or anything else that relates to your business. By posting consistently on your blog you are telling people that you up date your website frequently and therefore all the information there is valid and current. A blog also affirms your credibility and knowledge for what it is you do and/or the services you provide.

7) Media Page 

Has your business or products been featured in print, television or on the radio? Have you written a guest post on another company’s blog or been interviewed on a podcast? A Media Page is where you list the links to all relevant media spots that help boost your business’ credibility.

8) Graphics

A professionally designed logo, banners, and any other relevant graphics should be given to your website designer. All graphics should be consistent with your messaging and match your branding (as well as match any graphics that appear on any of your social media networks). A website that is visually appealing is more likely to retain a visitor longer.

9) Social Media Links

Where can people find you other than on your website? It is important to include each pertinent social media icon/link on the footer or header of your website. This includes, but is not limited to: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Periscope.

10) Newsletter Signup

Once someone has visited your website how can you keep in contact with them and include them in your sales funnel? Make sure your website has a call-to-action, such as a newsletter signup graphic that includes an enticing heading stating WHY someone would want to be on your mailing list – what value do you have to offer them?

When designing your website remember that no one likes to be confused. Keep your website simple yet make sure it contains all of the necessary information that your client needs to buy from you – and to ensure they will continue to buy from you time and time again.

 

Viviane Ayala Chartered Professional Accountant Logo Design

Posted by on Mar 13, 2017 in Logo Design | 0 comments

Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala provides high-quality tax and accounting services with a personal touch in Ottawa, Ontario. Viviane contacted Crummy Media Solutions after being recommended by an associate. Viviane was seeking to brand herself as an expert in estate tax and capital gains tax and to set herself apart from practices providing similar services.

The new branding and logo needed to emulate trustworthiness and be personable and friendly. Viviane knew she wanted her business name initials integrated into a tree design. The tree symbolizing growth and sturdiness. We used “CPA” as the roots to ground the symbol. 

We also created Viviane’s business card designs and her website

Humble Home Landscapes & Timber Frames Logo Design

Posted by on Jul 13, 2016 in Logo Design | 0 comments

Humble Home Landscapes & Timber Frames Logo Design

Sherry met Matthew as he was starting up his new business. His goal was to start his business to build and design landscapes and small homes using natural and sustainable materials that create a symbiotic relationship between people and places. He wanted people to feel happy, at ease, as if everything will be taken care of without them having to worry about it. 

The logo is clean and simple to symbolize both timber frame design and a stylized green curve to symbolize his landscaping service. The simple design makes it easy to put on shirts, signs and other promotional materials. 

We also created a new website for Humble Home, building on his brand and setting him apart from this competition. 

Innovation in U Logo Design

Posted by on Jan 12, 2016 in Logo Design | 0 comments

Innovation in U Logo Design

innovationinu_logo_socialmedia

5 Tips to Using Instagram for Business

Posted by on Nov 10, 2015 in Blog | 0 comments

instagrammarketingBefore the existence of smartphones a social network app such as Instagram, which is a visual social platform in which users share pictures and short videos, would not have been such an active social network. Smartphones and other portable digital devices have made sharing visual content easy, less time consuming and a necessity for many small businesses.

Instagram currently has more than 400M active users many of whom could be a part of your target audience, but many small business owners hesitate because they don’t know how to effectively use Instagram for business. Other than making sure you have a smartphone capable of 1) taking quality photos and 2) is able to install and run the Instagram app, here are 5 tips to capitalizing your business’ presence on Instagram:

  • Create a professional profile: As with any social network, your profile is a visitor’s first impression of who you are and what your business is all about. Make sure your profile image represents your brand i.e., your logo or your face and that your username is recognizable i.e., your business name or closest to it depending if another user has that name.Your profile description should also represent your brand and have a call-to-action, such as a link to your website. For example, if you are a shoe store in Carleton Place then you should state that: “CP Shoes is a leader in footwear fashion in Carleton Place since 1984. Visit us at CPshoes.ca”
  • Balance business-related images with more personal images: Loyal followers and those interested in your business niche will likely follow and engage with images from your business, but to attract new followers as well as to create a sense of community, you should share an equal balance of business and personal images. Using the shoe store example, they could easily share images of their latest rain boot arrival, but they could also personalize it by taking a fun picture of him or her self or another staff member wearing the rain boots while standing out in the rain.
  • Mix videos with images: Some followers will prefer images over video and vice versa, so having a nice mix keeps everyone happy. Videos on Instagram are only 15-seconds long, which make them the perfect length for a new-product unveiling or launch, to share a quick tip or to just share something personal such as a beautiful sunrise. Videos help build community by telling your clients you care enough about them to take the time to share brief moments throughout your day.
  • Engage with followers: Pay attention to who is following you and take some time each day or week to click on their profiles. If they live nearby, are a regular client or are in an area of business that is similar to or compliments your own then follow them back and engage with them by liking or commenting on their Instagram posts. This will help build your following and online community.
  • Use hashtags: Hashtags play an important role on Instagram. Not only are hashtags a great way to organize your own posts, but to be found by potential followers. Again, using the shoe store as an example, if they regularly post when a new product arrives in store they could consistently use the hashtag #CPJulyArrivals and every month change the hashtag to coincide with that month’s new arrivals. This way customers could click on that hashtag to see all of the posts pertaining to new arrivals that month without having to scroll through the store’s entire Instagram feed. Similarly by using hashtags used by other footwear stores or manufacturers anyone searching those hashtags will come across their store’s Instagram account increasing their chances of finding new followers.

Like any social network it is important to post on Instagram on a regular basis. If you make Instagram a part of your social media marketing plan remember that building an audience takes time, but while you are building your audience take the time to explore how other like-minded businesses are using Instagram and engage with others – you may be surprised at how fast your Instagram community will grow.

Are you using Instagram for your business now? If so, what type of posts have worked well for you?

 

5 Tips to Prepare your Marketing for the Christmas Season

Posted by on Nov 4, 2015 in Blog | 0 comments

christmas_shoppingBelieve it or not your customers started thinking about Christmas a month ago and although that may seem early to a lot of people – it isn’t. Small businesses have a lot of competition during the Christmas season; and it is often a boom or bust time of year for many, so maximizing your Christmas marketing campaign is your best chance to end the year on a high note.

First things first, review previous years’ Christmas marketing and review what you need to change. Ask yourself:

  • What didn’t work?
  • What can be improved?
  • Was something missed or forgotten?

Answering these questions will enable you to work through the following five tips, each of which will prepare your marketing for the Christmas season:

  • Determine your holiday audience – If you have a women’s apparel store, your target audience may change a bit during the Christmas season to include men shopping for their significant others or mothers. It is important to not only research who your target audience is during the Christmas season, but to determine the best methods to reach them.
  • Optimise your mobile experience – Make sure your email marketing and online advertisements translate well onto mobile devices. More and more traffic is coming from smaller screens. You also want to make sure your website is mobile-friendly so if someone is out shopping they can easily find information regarding your business, such as hours and location, quickly and easily.
  • Target key days – Target and maximize your marketing during the key days such as the American Black Friday and Cyber Monday by creating a marketing campaign that includes offering special promotions that are only valid on these days. Run Facebook ads or other advertising leading up to these days. Promote the benefits supporting local and remind people that by shopping locally they save on shipping and duty.
  • Don’t always sell or promote yourself – When posting on social media or writing blog posts don’t always sell what it is you are trying to sell, be a resource! The Christmas season is stressful and overwhelming, so provide your customers with something they can actually use. For example, if you sell household products, share information on how to host a Christmas party successfully (and subtly promote some items you sell in-store) or if you are a restaurant share how hosting a party in a restaurant saves time during an already busy time of year.
  • Remember what works – Not everything about marketing changes during the Christmas season. Hold to your best practices and be consistent in your email and social media marketing. Continue to engage with customers online and lastly – remember to thank them! Christmas is all about meaningful connections and good will. Take the time to thank your customers for their support with a personal Christmas card or small gift. You can even slip a special offer into every greeting you send or shopping bag after a purchase. Another great option is having an email promotion, to thank those on your email marketing list. Gestures like these take little effort but make a big impact.

The Christmas season can be a stressful and busy one for small businesses, so plan ahead and get started on your Christmas marketing as soon as possible. Remember – your customers are thinking about Christmas months before the actual date! Don’t lose your customers to box stores by waiting until December to get them into the holiday spirit – start now and beat the competition.

 

* Originally printed in the Smiths Falls Hometown news, November 2015 issue