Blog

New website for new business CP Party in Carleton Place

Posted by on Feb 23, 2015 in Blog, News | 2 comments

CP Party Rentals and Balloons is a new Carleton Place, Ontario business that offers a wide range of party rentals and balloon decor. CP Party is owned by Fiona Cornell, with her previous party rental experience and great team, she is ready to help your event.

Fiona wanted a clean, easy to navigate website that was fully responsive. A new dynamic website would help reach her marketing and business goals. The website is still a work in progress as she builds her business, and the website can grow easily with it. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Website Design and Development

cpparty_webdesign-carletonplace

 

Visit the new CP Party Rentals and Balloons Website

New dynamic website for Lorraine’s Breast Care Studio and More

Posted by on Feb 21, 2015 in Blog, News | 0 comments

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late mother. She has many customers from the Lanark County area, as well as, Ottawa and surrounding areas that are looking for that personal attention.

After completing a Digital Marketing Strategy Plan for Crystal at Lorraine’s Breast Care Studio and More, it was clear that a new dynamic website would help reach her marketing goals. We discussed with Crystal her goals, design preferences and website functionality requirements. She now has a dynamic new website to help support her digital marketing efforts. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Digital Marketing Strategy Plan
  • Website Design and Development
  • Website and Social Media Management

 

Lorraine's Breast Care Studio and More Website Design

 

Visit the website Lorraine’s Breast Care Studio and More

 

5 Tips for Facebook Marketing Success

Posted by on Feb 4, 2015 in Blog | 0 comments

facebook_messageAre you getting frustrated with your lower reach on your Facebook page? Have you thought about giving up on the idea of making Facebook a key part of your strategy? While many continue are complaining about the many changes, including a lower organic reach, the masses are still using it. Facebook is still the #1 social media tool by far. With over 1.3 billion users, Facebook is a daily destination for consumers, businesses and brands.
Here are a few favourite tips to help you make the most of your Facebook business page to help you grow your business.

1) Use your “about” section wisely – This is a prime bit of real estate… use it to drive people to your website, put a call to action in it, change it up as often as you’d like as well. Keep it fresh.

2) Use link posts to drive people to your website –Business often forget their goals when they are using Facebook, all social media should drive the user back to your website. Link posts now have a larger, clickable area that helps drive people to your website.

3) Set up a custom page with an opt in box to grow your newsletter – This really is the best way to build your list. If you don’t have a mailing list, start growing it now.

4) Post engaging, interesting content daily – Don’t be all sales pitches. Post content that resonates with your target audience, make sure to ask questions and post great pictures.

5) Add a Facebook like box to your website – This might take a bit of work so you might want to get your website person to do it. You can create a Facebook like box in the admin panel of your page.

What have you done on your Facebook page that has helped you get more reach and connect with potential customers?

 

*As published in the Carleton Place BIA Street Beat Newsletter

Why build your Small Business Brand?

Posted by on Feb 3, 2015 in Blog | 0 comments

What is a brand and why is branding important?

Brand building Some entrepreneurs may believe that the word brand is reserved for big businesses and corporations, while others could believe that brand is defined as a name, symbol or design that identifies your goods and services. The truth is even small businesses need to think about their brand. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Who you are should be based to some extent on who your target customers want and need you to be, focus on the benefits of using your business. Think about which of the benefits are emotional – the most powerful brands tap into emotions. A strong brand is fundamental to your business, and must resonate with your existing and potential clients.
Including a branding strategy in your marketing plan is crucial. Why? Because it personifies your business, delivers your message clearly, increases your credibility, motivates your clients, and creates loyalty. Branding allows you to take a strong stance within your niche market. Don’t you want your business to be recognised as the best? Applied correctly, your brand can help you achieve that.
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Resolution 2015: Reviewing your website content

Posted by on Jan 14, 2015 in Blog | 0 comments

Website content reviewThe start of a new year is a time to revel in fresh ideas and take stock of what’s working with your website – and what can be left in 2014.

Taking stock of your website may not seem like a big deal, but relevancy and fresh content can give you a competitive edge heading into the new year. It all works together to build trust and add value to the user experience. It’s important to review your website content as a way to start the new year!

Sweep your website cobwebs away
Pack away some of your out-of-date content with your holiday decorations. Sprucing up your site can easily be started by taking the simple step to ensure content is current, including your contact information.

Reviewing content will allow you to evaluate the website structure and if it still meets your website goals and strategy. Focus changes over time; something you posted last January may not be relevant to the work you’re undertaking now. Get the broom out and sweep it away! Assessing the content with a strategy in mind can do wonders for organization. (more…)

Digital Marketing Trends: Planning for 2015

Posted by on Dec 23, 2014 in Blog | 1 comment

digitalmarketing2015Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem. (more…)

Digital Marketing Strategy for your Business

Posted by on Nov 20, 2014 in Blog | 0 comments

digital marketing strategy planMaking your business stand out online takes a well thought out Digital Strategy Plan.

Digital marketing, everyone now knows that they should be using it to promote their business, but many business owners are lost in the buzzwords of the internet and the constant changes to the tools. Digital Marketing is both the most easily producible and easily accessible mode of promoting your business, but many don’t know where or how to implement a strategy.

Your customers and potential customers and clients are utilizing social networking sites like Facebook, Google+, Twitter, LinkedIn and Instagram, among others, every day.  It is vital for every business owner, regardless their size and products or services to embark on a digital marketing campaign since ‘content is king’ in this cyber era.
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How to Grow Your Business with LinkedIn

Posted by on Nov 7, 2014 in Blog | 0 comments

linkedinLinkedIn declared that 2014 is the year of the Social Small Business.

LinkedIn is the world’s largest social network for professionals. With over 300 million registered users in more than 200 countries, more than four million companies have created LinkedIn Company Pages to vie for their attention.

Most business owners think of the popular tools like Facebook and Twitter for acquiring new customers. But LinkedIn is the tool that is underutilized by many. More than a digital rolodex, LinkedIn is fast becoming a publisher, super connector, economic data specialist and mobile first company. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
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Social Capital Conference – Much more than a Day of Learning!

Posted by on Jul 10, 2014 in Blog | 10 comments

socap_badgeThe Social Capital Conference is approaching quickly, just over two weeks away, on July 26, 2014. It is much more than a one day learnathon, as the tagline suggests. This year, I have the honour of being on the Organizing committee and well as being a speaker at the event. I have been an attendee in the past and knew I wanted to be a part of this social media celebration. The conference may only be a day long, but it can be much more than a one day event, if you make the most of it. (more…)

Social Media Branding for Stewart Park Festival

Posted by on Jun 22, 2014 in Blog | 1 comment

The Stewart Park Festival is a weekend music festival in Perth, Ontario. The organizers and manager wanted to reach a wider audience this year and decided to step up their marketing efforts. This meant developing a new website, and developing a stronger social media presence.  I cleaned up their existing logo and made it into vector-format for printing. The design for the social media channels is based on the new design for the website that they had created by PurplePress. Four artists are highlighted to display an example of the festival’s great line up.

On Facebook, if the cover image is click on, it will go to a description of the image and a link to the Performer line up page.  This is another great way to get visitors on Facebook to find out more information on your website.

The Twitter banner is much larger and continues the same images, fonts and colours for the brand.

For the YouTube banner, a very large image much be uploaded, so it looks good on in TV format, but only a small strip shows on computers, and a even smaller amount is shown on mobile devices, so all important information most be centered. (more…)