How Social Media Helps Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) ensures your website and/or blog are easily found during a search online. SEO affects the visibility of your website or web page in a search engine’s results. Essentially, SEO is content added to a website in order to help increase its search visibility. This content contains keywords and phrases you select, with keyword research, and include to maximise, or optimise search results.

To optimize your appearance in a search engine’s search results, you need to include keywords and phrases in your web page or post that will coincide with users’ entries. The higher in ranking your site appears in a search results list, the more potential visitors it will attract.

The social media link to SEO

According to Forbes, the three pillars of SEO are content, links and social media. It is therefore crucial SEO be an integral part of your social media strategy.

social media and seo

Increasingly, social media plays an important role in SEO. In this process, the user is paramount. Users are existing and potential clients who search for your services, and recommend your services to others. In the end, users are the ones who boost your business. To heighten credibility toward users and also send Google signals that you are a reliable expert in your field, you need to encourage users to comment, share, and like your content. This user interaction will help grow your business and assist you in reaching your SEO goals.

Social media signals offer a direct link to a strong SEO ranking. A study by Searchmetrics, confirms “websites that rank in the top positions on Google usually have a large number of social signals. In other words, well-ranked URLs have many shares, likes, comments, plus ones and tweets.” The study also underlines that shares on Google+ and plus ones are now the most important contributors to rankings, exceeding Facebook and backlinks.

The more optimized your website and social media pages are, the more your business increases its visibility. Optimise your online presence to maximise your business!
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