Crummy Media Solutions Celebrates our 3 year Anniversary!

celebrating-3-years

This April, Crummy Media Solutions is celebrating it’s 3rd Anniversary in business. I would like to take the time to thank those that have been a great support and a contributor to this success. I would also like to highlight a few things I have learned along the way.

The Start of a Business

The First year in 2012 was a great year of learning. The kick-off to my business was thanks to the Ontario Self Employment Benefit Program (OSEB) of Lanark County. After much debate, much, much debate, the business name of Crummy Media Solutions was chosen. My husband, Sean, who does not have the same last name as myself, said that I have to use my Crummy name. Although, I got a few negative comments about using Crummy, I felt it suited my personally and was quirky for a business name. Sean has a lot of sales experience and taught me a lot about how to close a sale and how to do follow up.

Roy van der Mull from VDMA Consulting, who facilitated the OSEB program, was a great support to me in the first year. I am very grateful to him and the OSEB program. The major component of the work done during the OSEB program is the Business Plan. It was a lot of work, but the backbone to a successful business. The fist year, I also met Mike Cimilyan from Paradime Design and IT Solutions. We decided at that time to work together on a few website projects and have been collaborating on projects ever since. He has really helped expand my web geek mind.

To expand my business mind, I have been an active member of  a Mastermind group.  The group both supports and holds me accountable to reach my goals. Crummy Media Solutions joined all 3 Chamber of Commerces in the location area, including, Perth, Smiths Falls and Carleton Place.  I have found my memberships have been a great asset to my business. I have told many business people, especially those that are just starting out how important it is to network. Networking is the great connector in business. Social Media Networking is a great start, but it has to be taken off-line to grow the business relationship and build trust.

I starting teaching Social Media Workshops and presenting seminars or the Small Business Advisory Centre and speaking at networking events at the Carleton Place Chamber of Commerce. I was also hired to present workshops for private businesses and one-on-one training. Last year, I was asked by Karen Wilson of Wellman Wilson Consulting to be on the organizing committee for the Social Capital Conference in Ottawa. This was a great event and I loved being a part of it. I was also a speaker at the conference.

In 2014, I started writing a regular column in the Small Falls HomeTown News on Digital and Social Media Marketing. This has really helped me hone my writing skills.  In this next year in business I have a few ideas to step things up. I love collaborating on projects and I see more of that happening.

Being a Part of the Local Community

I know many business owners are very involved in their community. I felt this same need when I started my business, to really connect with people in my area and to get know them on a deeper level. I also really wanted to understand the struggles of small businesses in Lanark County. I joined the Board of Directors for the Carleton Place Chamber of Commerce last year and have really enjoyed the learning and work involved. I am also on the Selection Committee and Alumni Committee for the OSEB Program of Lanark County. I love seeing the new businesses starting out and sharing my experiences with the program and starting a business with the class.

The Learning Never Ends

The life of an entrepreneur is one of great challenges and great personal growth. Many thanks to everyone for being a part of this adventure and I look forward to another year of new experiences and new connections.

What tips would you give to someone just starting a business and becoming an entrepreneur?

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How to Use Twitter to Build Relationships and Grow your Business

twitter_birdMany business owners are still confused about Twitter and how they can use to grow their business. Twitter is really like an online networking event, cocktail party, even like a backyard barbeque, depending how you use it. Most importantly, this is a social gathering. It’s people getting to know each other and having conversations. Embrace this concept and just keep it in mind with everything that you do. Then you will be a success in how you find new relationships that will help you boost your brand and build your business through Twitter.

Part of your Social Media Strategy

If we want to use Twitter to grow our network we really need to be intentional about how we’re using it so that it can refer business. That’s really the end goal. If you want to use it, it has to be part of your social media strategy. Who is your audience, what content will you share, what are your goals and objectives to using this social media tool? Just as you need to analyze each social media tool, or even any marketing tool. What is my goal? How will I measure its success?

There’s a very big misconception for mostly newer social media users that if you join one or two or three platforms, you can pretty much do the same type of thing on all of them, and it will be effective. Obviously, they’re not seeing results from that. That’s because you really do need to treat each social media platform differently.

There are 3 main golden rules in Twitter that you really need to follow for each tweet create:

  1. Be human. Everybody says be human, humanize your brand, but that’s real life. If you are on Twitter and people are on Twitter. It’s about conversations and relationships. There are no robotics that are going to be acceptable here. You need to be really human.
  2. Be relevant. Twitter is a news stream. People go there to find out what’s going on. Being relevant is so important on this platform. It’s literally the reason why it’s still around today.
  3. Be giving. You need to give and give and give and don’t stop. This is what people want when they come to you on a platform like Twitter. They’re expecting a lot of value in return for their follow.

What do you want to be known for and share that.

It’s really, really important that you keep this in mind. Playing the connector card, is huge in life. It’s a great way to show people that you are on the pulse of information, and who people need to know.

Think about the advice that you could possibly provide or just look into the resources that might help you come up with these pieces of advice. Find ways to come up with your little 100-140 character tweets with quick tips. I say less than 140 because if you want room for a hashtag or two.

Conversations are tremendous. Listen and talk to people.

This will show your interest in others and build your community. Share value often. Even if you have nothing to tweet, just go out and find the conversations and talk with people. Don’t expect conversations to come to you. They will in due time, but remember give and give, and then you’ll get something back.

The key is to be consistent with it and to add your own unique voice.

It takes time to build up your followers. The key is to keep on tweeting, to engage with others that resonate with you. Like any social media, it takes commitment and patience to become proficient at it.

What has worked for you and your business on Twitter? Comment below and send me a tweet at www.twitter.com/crummymedia.

 

As published in the Smiths Falls HomeTown News

 

 

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New website for new business CP Party in Carleton Place

CP Party Rentals and Balloons is a new Carleton Place, Ontario business that offers a wide range of party rentals and balloon decor. CP Party is owned by Fiona Cornell, with her previous party rental experience and great team, she is ready to help your event.

Fiona wanted a clean, easy to navigate website that was fully responsive. A new dynamic website would help reach her marketing and business goals. The website is still a work in progress as she builds her business, and the website can grow easily with it. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Website Design and Development

cpparty_webdesign-carletonplace

 

Visit the new CP Party Rentals and Balloons Website

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New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late mother. She has many customers from the Lanark County area, as well as, Ottawa and surrounding areas that are looking for that personal attention.

After completing a Digital Marketing Strategy Plan for Crystal at Lorraine’s Breast Care Studio and More, it was clear that a new dynamic website would help reach her marketing goals. We discussed with Crystal her goals, design preferences and website functionality requirements. She now has a dynamic new website to help support her digital marketing efforts. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Digital Marketing Strategy Plan
  • Website Design and Development
  • Website and Social Media Management

 

Lorraine's Breast Care Studio and More Website Design

 

Visit the website Lorraine’s Breast Care Studio and More

 

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5 Tips for Facebook Marketing Success

facebook_messageAre you getting frustrated with your lower reach on your Facebook page? Have you thought about giving up on the idea of making Facebook a key part of your strategy? While many continue are complaining about the many changes, including a lower organic reach, the masses are still using it. Facebook is still the #1 social media tool by far. With over 1.3 billion users, Facebook is a daily destination for consumers, businesses and brands.
Here are a few favourite tips to help you make the most of your Facebook business page to help you grow your business.

1) Use your “about” section wisely – This is a prime bit of real estate… use it to drive people to your website, put a call to action in it, change it up as often as you’d like as well. Keep it fresh.

2) Use link posts to drive people to your website –Business often forget their goals when they are using Facebook, all social media should drive the user back to your website. Link posts now have a larger, clickable area that helps drive people to your website.

3) Set up a custom page with an opt in box to grow your newsletter – This really is the best way to build your list. If you don’t have a mailing list, start growing it now.

4) Post engaging, interesting content daily – Don’t be all sales pitches. Post content that resonates with your target audience, make sure to ask questions and post great pictures.

5) Add a Facebook like box to your website – This might take a bit of work so you might want to get your website person to do it. You can create a Facebook like box in the admin panel of your page.

What have you done on your Facebook page that has helped you get more reach and connect with potential customers?

 

*As published in the Carleton Place BIA Street Beat Newsletter

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