Social Media Branding for Stewart Park Festival

The Stewart Park Festival is a weekend music festival in Perth, Ontario. The organizers and manager wanted to reach a wider audience this year and decided to step up their marketing efforts. This meant developing a new website, and developing a stronger social media presence.  I cleaned up their existing logo and made it into vector-format for printing. The design for the social media channels is based on the new design for the website that they had created by PurplePress. Four artists are highlighted to display an example of the festival’s great line up.

On Facebook, if the cover image is click on, it will go to a description of the image and a link to the Performer line up page.  This is another great way to get visitors on Facebook to find out more information on your website.

The Twitter banner is much larger and continues the same images, fonts and colours for the brand.

For the YouTube banner, a very large image much be uploaded, so it looks good on in TV format, but only a small strip shows on computers, and a even smaller amount is shown on mobile devices, so all important information most be centered.

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Tips for Optimizing your Web Presence

Tips for Optimizing your Web Presence


What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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5 Simple Tips for Planning Your Social Media Marketing Content

5 Simple Tips for Planning Your Social Media Marketing Content

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 You Like Me: Now What?

You’re a small business owner in Lanark County and you’ve finally decided you need a Facebook page for your small business. You’ve got it set up. You’ve encouraged your family, some friends and a couple of your customers to “Like” your page. You look on your small business page with pride. Then all of a sudden you ask yourself, “Ummm…what now?”

It’s a good question. What are you supposed to be doing with this social media thing? How do you make it work for your business?

One word: plan. Whether you’re using Facebook, Twitter, Pinterest, all of the above, or something else, you need to have a plan for the content you post. There are five simple rules you can follow to help you do this.

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