Get Ready for 2020 – Social Media Marketing Workshops

 

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? 

If so, social media coaching and training can help you get there. 

To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you can take individually or package together. 

Workshop #1 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Instagram for Business – Advanced Strategies

Tuesday, November 26, 2019 at 12 pm – 1:30 pm

This advanced-level workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.

Course Content:

– How to create an Instagram strategy to meet your business goals
– Optimizing your profile (feed and bio)
– The 80/20 rule of content – what and when to post
– The Instagram algorithm
– The strategy of #Hashtags – How to use the right hashtags and @ mentions
– Tips on good Instagram photography
– Optimizing Stories
– Instagram Stories and live broadcasting
– Monitor the impact and Measure success through analytics
– IGTV
– Instagram Analytics
– Power of Instagram Ads

This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests

Course requirements:
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $129

Presenter: Sherry Crummy

Instagram for Business – $29 + HST

 

LinkedIn for Business – Creating Connections

Tuesday, December 10, 2019 at 12 pm – 1:30 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members



 

Developing a Social Media Strategy for your Business Workshop

Tuesday, January 7, 2020 at 12 PM – 3 PM

You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3-hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience, and learn how to track and measure the success of your marketing campaign.

This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business.

Workshop Outline:
  • Establish SMART social media goals.
  • Identifying your target audience.
  • What are your key messages?
  • Audit your social media presence.
  • Identifying your tactics and tips on how to use them.
  • Developing a content strategy.
  • How to measure your progress.
There will be a follow-up email with each attendee. 2 weeks after the workshop to track progress and answer questions.

Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST




Get all 3 Social Media Marketing Workshops for only $129




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5 Tips to Prepare your Marketing for the Christmas Season

christmas_shoppingBelieve it or not your customers started thinking about Christmas a month ago and although that may seem early to a lot of people – it isn’t. Small businesses have a lot of competition during the Christmas season; and it is often a boom or bust time of year for many, so maximizing your Christmas marketing campaign is your best chance to end the year on a high note.

First things first, review previous years’ Christmas marketing and review what you need to change. Ask yourself:

  • What didn’t work?
  • What can be improved?
  • Was something missed or forgotten?

Answering these questions will enable you to work through the following five tips, each of which will prepare your marketing for the Christmas season:

  • Determine your holiday audience – If you have a women’s apparel store, your target audience may change a bit during the Christmas season to include men shopping for their significant others or mothers. It is important to not only research who your target audience is during the Christmas season, but to determine the best methods to reach them.
  • Optimise your mobile experience – Make sure your email marketing and online advertisements translate well onto mobile devices. More and more traffic is coming from smaller screens. You also want to make sure your website is mobile-friendly so if someone is out shopping they can easily find information regarding your business, such as hours and location, quickly and easily.
  • Target key days – Target and maximize your marketing during the key days such as the American Black Friday and Cyber Monday by creating a marketing campaign that includes offering special promotions that are only valid on these days. Run Facebook ads or other advertising leading up to these days. Promote the benefits supporting local and remind people that by shopping locally they save on shipping and duty.
  • Don’t always sell or promote yourself – When posting on social media or writing blog posts don’t always sell what it is you are trying to sell, be a resource! The Christmas season is stressful and overwhelming, so provide your customers with something they can actually use. For example, if you sell household products, share information on how to host a Christmas party successfully (and subtly promote some items you sell in-store) or if you are a restaurant share how hosting a party in a restaurant saves time during an already busy time of year.
  • Remember what works – Not everything about marketing changes during the Christmas season. Hold to your best practices and be consistent in your email and social media marketing. Continue to engage with customers online and lastly – remember to thank them! Christmas is all about meaningful connections and good will. Take the time to thank your customers for their support with a personal Christmas card or small gift. You can even slip a special offer into every greeting you send or shopping bag after a purchase. Another great option is having an email promotion, to thank those on your email marketing list. Gestures like these take little effort but make a big impact.

The Christmas season can be a stressful and busy one for small businesses, so plan ahead and get started on your Christmas marketing as soon as possible. Remember – your customers are thinking about Christmas months before the actual date! Don’t lose your customers to box stores by waiting until December to get them into the holiday spirit – start now and beat the competition.

 

 

 

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