5 Ways to Use Email Marketing Effectively


Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more as a means of communication and news publication. Newsletters communicate trust, not a blatant advertisement. By being the source of quality content, you further build trust. This sets you apart from the marketing efforts of pushing a sale.

Email is effective because it’s permission-based. The people on your email list have signed up get get message from you. They have bought in. Add to this the prevalence of smartphones and tablets, they’re always listening. In fact, email is the number-one activity for people on their phones. Keep in mind, when people read email on a mobile device they do it quickly. That means your emails must be powerful enough to grab attention.

Here are five ways you can use email marketing to build customer relationships:

  1. Be Consistent

To stay connected, send them a regular newsletter. If you say you’ll send a weekly newsletter, make sure you deliver it weekly. If and when they have a problem that your business can solve, you will be top of mind.

  1. Meet Customer Needs and Lessen their Pains

Having a relationship with your customers means you know who they are on a personal level.  It starts with gaining an understanding of who your customers are, what their needs are, what struggles they experience, and what success looks like for them. Send your customers highly relevant content that satisfies their needs and interests and solves their pains. The more you know about your customers, the better equipped you’ll be to provide them with the content they’re looking for.

  1. Be Clear and Direct

Being clear and direct in your emails to your customers only strengthens your relationship. When they sign up to receive emails from you, tell them exactly what they can expect to receive from you. Tell them what their benefit is to signing up for your email. What’s in it for them? When you send emails, make sure you tell subscribers what you want them to do with a clear call to action.

  1. Reward you Email Subscribers

Another great way to strengthen customer relationships is to ensure that your customers know you value them. Who doesn’t love to feel important and appreciated? By rewarding your customers with exclusive content, information, discounts, etc., you deepen the relationship you have with them.

  1. Be Authentic

Customers appreciate authenticity from businesses. It builds trust, and they’ll stick with you if you are real with them. Make sure your emails convey an authentic and real approach. You will start to see how much this can strengthen the relationship you have with your customers.


Note: As many of you know, CASL, Canada’s Anti-Spam Legislation, came into effect July 1st, 2014. All email addresses you send to must be permission-based, meaning the subscribers specifically opted-in to receive your communications. CASL allows for what they call “implied consent,” where you have a business relationship that would require contact. For example, customers, clients, donors, supporters, volunteers or members of an organization from within the past two years. They also allow you to mail to addresses that are published on websites, as long as there’s nothing saying not to send email. Make sure to read all the rules before sending your first email campaign.

Do you use email marketing for your business? What tips can you share that has worked for you?


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New Online Social Media Marketing Workshops for 2020

Are you stepping up your social media marketing in 2020? 

We all know the importance of social media marketing in today’s marketing world, but not all of us can keep up with the ever-changing landscape of all the social media tools. 

Learn how to create an engaged community around your business with social media marketing. Learn how to attract your targeted audience, provide value for followers, promote your brand, and set up targeted advertising campaigns on platforms like Facebook and Instagram.

Sherry Crummy at Crummy Media Solutions is offering 4 new online social media marketing workshops that you can take individually or package together. Sherry has been training and coaching businesses on how to make the most of their online marketing efforts for over 8 years. 

Workshop #1 will be all about Facebook Marketing – How to connect with your audience in 2020

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

Workshop #4 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Facebook Marketing – How to connect with your audience in 2020

Tuesday, March 10 at 10 am – 12:00 pm

Learn about all the important aspects of Facebook Marketing in 2020 during this hands-on workshop.

As a small business owner, the greatest challenge trying to wear all hats, and marketing is often put the back burner or not planned strategically to see results.

This workshop will guide you in using the best practice through to creating content strategy’s and planning that will take your Facebook Marketing to the next level.

This workshop will show you the fundamentals of Facebook Business Marketing which includes: Facebook business page revamp to maximize business exposure, business page best practices, generate Likes, ROI, analysis of your market, boosting and advertising basics, strategic planning, content planning, creative social designing tools and time at the end for your questions.

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $99

Facebook Marketing for Business  – $29 + HST

Leveraging LinkedIn For Business Growth Workshop

Tuesday, April 7, 10 am to 12 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members

What you need:

  • join the workshop via a laptop or desktop computer.
  • a headshot photo on your computer to upload onto your profile (preferably in .jpg file format)
  • your resume and two paragraphs about your experience and skills on your computer

If you have a profile, you will need to know your password.

Workshop via Zoom

or Social Media Marketing series = $99

Leveraging LinkedIn For Business Growth  – $29 + HST

Facebook Advertising – Beyond the Boost Button

Tuesday, May 12, 10 am – 12 pm

Learn how to leverage the most powerful tools in Facebook and manage ad campaigns more efficiently. This workshop explores Facebook Business Manager to make data-driven decisions and refine your business’ advertising.

Topics include:

  • Creating custom Audiences
  • Building Custom Audiences
  • Using Facebook Creative Hub
  • Ad Reporting
  • Allocating Your Ad Budget
  • How to Measure Success

Requirements: Must have already have a Facebook Ad account set up.

Workshop via Zoom

or Social Media Marketing series = $99

Facebook Advertising – Beyond the Boost Button Workshop – $29 + HST

Instagram for Business – Building your Brand -101

Tuesday, June 10 at 10 am – 12:00 pm

This workshop will involve practical and hands-on learning which will ultimately show you how to build an authentic and genuine Instagram presence to grow your business.

The focus will be on:

  • What does Instagram offer that other social networks do not?
  • Who is your target audience?
  • Which members of your audience are active on Instagram?
  • How can you partner your Instagram marketing plan with other social strategies?
  • Creating a profile and grid aesthetic which works for you
  • The strategy of #Hashtags – How to use the right hashtags and @ mentions
  • Content planning and scheduling
  • Posting to drive engagement that truly connects
  • An overview of Instagram Stories
  • Reviewing Instagram Analytics.

It is designed for those that have some knowledge of Instagram (ideally have the business account set up and running, though that is not essential) but want to learn how to unlock its full potential with the addition of new functionality and increased strategic understanding.

Course requirements:
Basic familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account.

Workshop via Zoom

or Social Media Marketing series = $99

Instagram for Business – Building your Brand -101 – $29 + HST


Get all 4 Social Media Marketing Workshops for only $99

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