sherry

What should be on your Website Homepage?

Building your website homepage: the key elements you need to include Establishing a strong online presence as a business in this day and age is imperative – regardless of whether your business takes place primarily online or in-person. Your online presence includes any social media efforts, content curation, email marketing, and of course, your website. …

Read more…

Web accessibility for beginners: 8 ways to make your website more accessible

Web accessibility for beginners: 8 ways to make your website more accessible The Internet at its core was designed to work for everyone – regardless of ability, location, and language.  In fact Tim Berners-Lee, the inventor of the World Wide Web himself, has stated, “The power of the Web is in its universality. Access by …

Read more…

Celebrating One Year of Revolutionary AI Evolution

It’s been a remarkable year since OpenAI introduced ChatGPT to the world. What began as an advanced AI technology has evolved so rapidly that its original version now seems almost elementary. This journey of ChatGPT, in just one year, exemplifies the astonishing pace of progress in the field of generative AI. The Surprising Impact The …

Read more…

How to know if you should join a new marketing platform like Threads 

There’s a lot to be said for “shiny object syndrome” in business. That is, the tendency of entrepreneurs and business owners to be distracted by new and exciting opportunities.  These opportunities often present themselves in the form of new social media platforms, which promise to provide a new way to reach and connect with potential …

Read more…

Optimizing Google Business Profile for Local SEO Growth

Take Advantage of the Tools Available in the Google Business Profile to Expand Your Business Focusing some of your marketing resources on search engine optimization (SEO) is something any (good) marketing consultant will advise you to do.  With some simple tweaks to your website wording, formatting, and content, you can drastically increase your website traffic …

Read more…

A Beginner Social Media Content Creation Guide for Small Business Owners 

Staying on top of social media management can be a lot of work.  Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …

Read more…

16 Useful Online Marketing Tools to Implement in your Small Business 

As a small business owner, you likely juggle a lot of different responsibilities.  Your daily to-do list is long, and you have what feels like a million projects on-the-go.  You’re managing both the client or customer side as well as the team side of your company.  You have big goals and dreams for your business …

Read more…

What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

Read more…