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Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

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Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

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Social media—Who, what, when, where, and how?

And why? —In particular, “Why me?” might be your real question. You got into business or entered your career, so you could make your “thing” or paint your painting or offer your service…but the modern world came along and said “Whoa Nelly! Learn how to use social media or you’re going to go bankrupt, die …

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Quick Tips to Revamp Your Marketing Plan for the New Year

The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …

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Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

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7 Reasons Why WordPress Powers 40% of all Websites

If you have a business, you need a website.  But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …

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Quick Ways Businesses Can Maximize Results on LinkedIn

Let me guess, the first things that comes to your mind when you hear “LinkedIn” is related to professionalism, an online resume, or job searches. Initially, job searches were the main purpose of the platform, but it has slowly grown with it’s dynamic changing in the world of business. This has resulted in it becoming an …

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