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Tips for Planning a Successful Website

Posted by on Feb 9, 2020 in Blog | 0 comments

websiteplanUpdated for 2020. Originally published on May 10, 2015, in the Smiths Falls HomeTown News. 

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit.

If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be maximized to its full potential. Launching a new website is exciting, a little scary at times, and can be overwhelming to think about. As the old adage goes, if you fail to plan, you plan to fail. Building a website without a plan is like constructing a building without blueprints. Here are some key components to consider:

 

What is the goal of your website?

Think strategically on what is your website’s role, what content goes into it, so it’s crystal clear what you want the new site to do. Put yourself in the shoes of your customer and design your information architecture, what should be their action points? For example; sign up for your newsletter, buy your products or rally behind a cause. Who is your target audience? Set measurable, specific goals for your website that are in line with your marketing goals.

An analytics tool like Google Analytics will allow you to monitor your website’s performance over time.

 

What is lacking in your current website?

Ask your current users what they like and dislike in the current website, any common complaints from frequent visitors. A lot can be learnt from Google Analytics, where are the users spending the most time, where is the exit point, where are they going from your site. Follow the facts and don’t assume here. Is it mobile-friendly? Updates to the Google Algorithm means that all websites need to be an adaptive or responsive design for mobile devices. If they are not, they may not show up in a Google search on these devices, which can greatly hurt your business.

A Content Management System (CMS) is a must today, you can add, modify, delete your photos, text, pages, sections and be in complete control of your content on the fly. The most common CMS tool is WordPress. 

A free tool like Website Grader will give you the basics to grade the performance and usability of your website. It grades the structure of your website, whether it is mobile-friendly, the search engine optimization (SEO), and the security of your website. It is a great place to start when reviewing your current website. 

Is your current site helping you reach your marketing and sales goals? If not, you will have to consider not only the functionality and usability but the messaging and whether there are clear calls-to-action.  

 

Create a Content Strategy

What kind of content will you be displaying on your website? Content is basically anything that gives your visitors information. It can include but is not limited to: blog posts, documents, video, pictures, embedded social media feeds.

Your content strategy is the way that you plan to present your content over time. For instance, you may want to publish two blog posts a month, regular news posts or a regular report. Since content is such a vital aspect of a website, bring in help if you need it. Hire a writer who is experienced with writing for the web, and invest in some professional looking pictures of your business and staff. Also, you are a better writer than you think you are, don’t let that hold you back from creating content. If you are more comfortable, do a video, embed it on the website, and hire someone to transcribe the video to create the post content. 

Probably the most important aspect of website ‘structural design’ is how you breakdown the content into logical sections (Main Areas, Pages, Headers, Sub-Headers, etc). A major aspect of usability for a website is the need for people to be able to find what they want, and quickly. Logical, practical and sensible navigation is essential if your site is to succeed.

Create a sitemap diagram or use cards. A sitemap is like a flow chart and shows how users move from one page to the next. Use the site map diagram or cards to show how you envision the web page hierarchy and connectivity. Think about the end-user and not how you would like to see it, ask your website developer for assistance, as they have experience with how user’s view web content.

Have some content ready before you start building a new website. It will be much easier to see how the website style looks if you have your actual content instead of blank pages. You don’t need to everything ready, but it will look much better in mockups if you have some copy and images. Don’t hold the launch of your website up because you don’t have everything ready, because your website is fluid and content can be added and edited after launch, you do want the critical information before launch though. 

Select strong photos for your site. It’s not just written content that matters, the images/video, you use on your website will help build your brand and improve the user experience. Ideality, you can hire a photographer to take branding photos for your website, but in many cases, stock photography will work well too. Look into buying high-quality stock photography, make sure that it is royality-free, so you have to rights to use it. 

 

Maintain your Website

Once your site is launched, the work isn’t over. A website is an ongoing entity that continuously represents your business, so maintenance is very important. Monitor your analytics to see how your website is performing. Keep an eye on metrics like your number of unique visitors, bounce rate, and which pages are most popular on your website. Consider also ‘future-proofing’ your website. This means your site having a built-in ability to expand. You don’t want to have to rebuild the site again from the ground up, every time you have a new idea you want to add to it.

Launching a new website is by no means easy, but with a strong plan and a launch strategy in hand, your website launch should run smoothly.

 

If you need help planning and creating your new website, please contact us

 

Take Advantage of Google My Business to Increase your Local SEO!

Posted by on Feb 3, 2020 in Blog | Comments Off on Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones.
 
Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business.

Think about how others use the Google search engine to find what they are looking for locally, they will usually type in the service or product then the location. For example, “Italian restaurant near me” or “Italian restaurant + LOCATION,” they don’t want to browse websites. They want to find a restaurant.

Google understands this and has started showing real local businesses at the top of their search results.

If you want to show up in those results, you need to create and optimize your listing now and keep it up to date. 

Claiming and verifying your Google My Business Account will allow you to reach customers with the Google map and listing tools. It will also ensure customers have correct hours, contact information and location. 

When you claim your business, Google will send you a verification code to the store address that you listed (so make sure it is a mailing address too, and not just a business location)

What is Google My Business? 

Google My Business(GMB) is a platform where you can control your business listing in local Google search engine results and Google Map placement.

You can add contact information, business hours, photos, video, and engage with potential customers through reviews and questions.

It is a great tool for managing your online reputation by responding to those customer reviews.

 

Why Do You Need to Claim your Google My Business listing?

Google My Business works hand in hand with your website to increase your local online presence. 

Mobile users want to find information quickly online, and not have to look through all the websites to find what they need. If they can find what they need on the business page and can book or ask a question easier, that is better for them and you. 

Top Local Search Results

For local searches, Google does not give websites the prime real estate, that goes to the top business listings, right below the ads.

82% of smartphone shoppers make a “near me” or local search before deciding on a business and most people looking for something local, are looking on their smartphones. 

This is why it is so important that you not only have set up or claimed your Google My Business Listing, but also that you assure that all relevant information is added as well that potential customers may be looking for. 

Checklist for Google My Business

  • Have you claimed your Google My Business listing?
  • Is your business name, address and phone number correct?
  • Are your business hours correct?
  • Are you listed under the correct business categories?
  • Have you added at least 5 – 7 quality photographs? Businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses that without photos, according to Google.
  • Have you added a video? (maybe a 360’ tour)
  • Have you written a great business description?
  • Have you included that you accept credit cards and other types of payments?
  • Have you encouraged your customers to add reviews?
  • Have you responded to both positive and negative reviews?
  • Do you regularly add posts?
  • Have you added a menu or list of products and services?

Create a Google My Business (GMB) Listing

Here’s a quick overview of key steps to take when setting up GMB:

  1.  Log in to the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
  2. Go to business.google.com and select “Start now” in the top right-hand corner.
  3. Enter your business name and location.
  4.  Add your phone number. 
  5. Include a link to your website.
  6. Select relevant categories and subcategories. 
  7. Add at least 5-7 photos of your business, interior and exterior. 
  8. Add up-to-date business hours.
  9. Include any relevant business information, such as menus, reservations, or book appointments. 
  10. Respond to business review and ask for business reviews from happy clients. 

If you have any questions or need help with your listing, send me an email

5 Tips to Prepare your Marketing for the Christmas Season

Posted by on Nov 4, 2019 in Blog | 0 comments

christmas_shoppingBelieve it or not your customers started thinking about Christmas a month ago and although that may seem early to a lot of people – it isn’t. Small businesses have a lot of competition during the Christmas season; and it is often a boom or bust time of year for many, so maximizing your Christmas marketing campaign is your best chance to end the year on a high note.

First things first, review previous years’ Christmas marketing and review what you need to change. Ask yourself:

  • What didn’t work?
  • What can be improved?
  • Was something missed or forgotten?

Answering these questions will enable you to work through the following five tips, each of which will prepare your marketing for the Christmas season:

  • Determine your holiday audience – If you have a women’s apparel store, your target audience may change a bit during the Christmas season to include men shopping for their significant others or mothers. It is important to not only research who your target audience is during the Christmas season, but to determine the best methods to reach them.
  • Optimise your mobile experience – Make sure your email marketing and online advertisements translate well onto mobile devices. More and more traffic is coming from smaller screens. You also want to make sure your website is mobile-friendly so if someone is out shopping they can easily find information regarding your business, such as hours and location, quickly and easily.
  • Target key days – Target and maximize your marketing during the key days such as the American Black Friday and Cyber Monday by creating a marketing campaign that includes offering special promotions that are only valid on these days. Run Facebook ads or other advertising leading up to these days. Promote the benefits supporting local and remind people that by shopping locally they save on shipping and duty.
  • Don’t always sell or promote yourself – When posting on social media or writing blog posts don’t always sell what it is you are trying to sell, be a resource! The Christmas season is stressful and overwhelming, so provide your customers with something they can actually use. For example, if you sell household products, share information on how to host a Christmas party successfully (and subtly promote some items you sell in-store) or if you are a restaurant share how hosting a party in a restaurant saves time during an already busy time of year.
  • Remember what works – Not everything about marketing changes during the Christmas season. Hold to your best practices and be consistent in your email and social media marketing. Continue to engage with customers online and lastly – remember to thank them! Christmas is all about meaningful connections and good will. Take the time to thank your customers for their support with a personal Christmas card or small gift. You can even slip a special offer into every greeting you send or shopping bag after a purchase. Another great option is having an email promotion, to thank those on your email marketing list. Gestures like these take little effort but make a big impact.

The Christmas season can be a stressful and busy one for small businesses, so plan ahead and get started on your Christmas marketing as soon as possible. Remember – your customers are thinking about Christmas months before the actual date! Don’t lose your customers to box stores by waiting until December to get them into the holiday spirit – start now and beat the competition.

 

 

 

How to Create a Social Media Strategy

Posted by on Jun 20, 2019 in Blog, News | Comments Off on How to Create a Social Media Strategy

What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to reach your business goals, including financial goals. Also, different social media goals require different sets of action. When planning social media content, you need to ask yourself – is your goal to convert a certain percentage of prospects to sales or is it to build your prospect list? Your social media plan should vary for both purposes. The key is to set realistic expectations, both in timeframe and results, so you are not left frustrated and disappointed by the results.

 

When done correctly, a social media strategy can build brand awareness, grow a mailing list, acquire prospects, retain customers, as well as increase sales.

 

To get the most out of your social media efforts, you need to develop a strategy that answers the following questions:

 

  1. What are your social media goals?

Increasing your followers or likes are not tactical social media goals. These should be considered reach-building efforts, and are important, but should not be the main focus of your social media. Your higher-level goals, such as converting prospects into customers and increasing sales, should be supported by smaller, measurable goals.

Firstly, describe your objectives specific to the results you want. The more specific you are with your goals, the better chance that you will achieve them. For example, instead of writing down, “increase brand awareness,” write down “increase website visitors by 30% in the next two months via a targeted Facebook ad campaign.”

By setting a specific number as an objective, you can then use this number to see if the Facebook ad campaign was successful or if it needs to be tweaked.

When setting an objective, make sure it is realistic. For example, increasing your traffic by 100% may not be realistic and will set you up for disappointment, however growing your website traffic by 30% may be more achievable.

Get specific with your objectives and incorporate a time frame. This makes your goals real and tangible. For example, when running a Facebook ad campaign, you may want to run it for two weeks, measure the results and see if your objectives are closer to (or further from) being reached.

Ensure you have the resources to meet your objectives or you’ll frustrate yourself. This could mean outsourcing someone to monitor your social media campaign. This person would be the one to manage and report on whether or not your social media efforts are meeting the objective.

It is vital to make your goals measurable so that you can track your business’ progress towards each goal. To test how measurable your goal is, ask yourself what it will look like when partially or entirely achieved.

 

  1. What is your content strategy?

Creating quality content to be used across various social media channels is the most important aspect of online marketing success. This may seem like a daunting task, but if you break it down, a blog post can be used as multiple pieces of content across various social media channels. It also helps to increase your website’s search engine optimization (SEO). For example, if you are a brick and mortar store that sells shoes, you can write a blog post on that season’s trends, then promote that post and content across various social media platforms through visual images, videos, links, etc.

When developing a content strategy, think about your brand’s story. There is usually a lot of content available in the story of why we started our businesses, why we are passionate about what we do, the history of our businesses as well as who we are as well as who our employees are.

Content should always be quality and on-brand. Your marketing messages should always be top of mind when posting to your social media channels – that means you should think twice about posting that funny cat video (unless you are a pet store and sell cat-related products).

To keep track of your social media content, create an editorial calendar. An editorial calendar lists the dates you intend to publish a blog post, Facebook posts as well as dates you intend to go Live on Instagram, as well as any other social media content you plan to publish.

 

  1. How do you plan on measuring your results?

It is important to regularly check your analytics to see how your social media campaign is performing. Many social networks have their own analytics tools, including, Facebook Insights that lets you dig more into your audience demographics as well as how many people are seeing your posts, as well actions taken on your posts. Instagram Insights, available for business accounts, let’s you find out when your fans are online, how many are seeing your posts, and post reach. Google Analytics can show you who’s viewing and engaging with your web pages and how they got to your website. 

When looking at the analytics, think about whether or not your posts are reaching the intended audience? If not, it may mean your messaging needs to be changed. Once you’ve analyzed your current campaign, plan to do more of what is working and change what is not working. Remember to make time regularly to measure and analyze your social media efforts.

 

A social media strategy will simplify your online social media presence with a clear and outlined plan. The key to an effective social media presence is creating a community and conversations within the community using on-brand content that is both relevant and interesting. Use social media effectively, and you’ll dramatically ramp up your online audience and with it your prospects and sales! For more information on how Crummy Media Solutions can help your business develop and implement an effective social media strategy, contact us!

 

Why Everyone Needs a Social Media Coach

Posted by on Dec 17, 2018 in Blog | 0 comments

Social media marketing can be overwhelming!

You’re busy enough as a small business owner without having to worry about keeping up with your social media marketing. It gets frustrating to try to keep up with all the latest changes to the social media tools. It takes a lot of time that you don’t have and you are not even sure it is working or worth the effort.

Can you relate? 

If you are a business owner, you are very good at what you do, for example, if you are a carpenter, you are great at building things. However, as a business owner, you must wear many hats, or get the support you need for accounting, project management, HR, business management and marketing(including social media). In general, these are very difficult for one person to do well. Therefore businesses have employees for the day to day operations and hire specialists or consultants to help them along the way to their business goals.

Social Media Marketing is consistently changing and becoming more technical and businesses need to change with the tools if they are going to be successful and alleviate the frustration to create awareness, build relationships and drive sales.

 

What is a Social Media Coach?

A social media coach will provide you with the clarity and strategy to know that you’re taking action with the right tactics to get you the results you’re looking for, support you with the technical parts (or refer you to people who can!) and make sure that the time that’s being spent on marketing is the RIGHT stuff, saving you time and making you more money (which made the time well worth it!).

The coach is someone who already has a lot of experience and expertise to help others that need the support. Any business owner who feels like they have put a lot of energy and funds into marketing efforts and are not seeing the results they had hoped for should consider hiring a coach to provide the guidance they need because they could be making unintentional and costly mistakes.

The coach’s first task is establishing your business objectives and the goals you want to achieve. A coach will meet with you to develop a clear direction so that your marketing including your social media activities are in line with your goals and objectives and they can be measured for effectiveness.  

Measuring the effectiveness is calculating your return on marketing investment (ROI). It is the only way to know if your efforts and the costs associated with the marketing are worth it.  Your social media coach will help you understand what your goal is and whether activities such as increasing engagement, growing your target audience or increasing web traffic are working by looking at your results and measurables.

An effective social media coach will show you how quality over quantity always wins. Tuning into your target audience and producing meaningful and mindful posts.

A social media coach can help you break down your strategy into steps, small chunks or pieces that are easier for you or your team to implement. The step by step approach keeps you moving forward and on track to your goals.

Your coach will help you streamline and make your social media efficient. Create a content plan with you that will produce engaging material while also emphasising your objectives. Your social media coach will work with you and your staff to make sure the plan is understood and efficient to implement. Streamlining and making your social media publishing on multiple platforms efficient and cost-effective. There are tools and services online which you can use, and a coach will help you understand which ones may work for your business. Secondly, making sure that you are utilizing the correct social media platforms for your audience. You need to be where your target audience is, and a coach will help you figure that out.

Your social media coach will provide regular training on utilizing your social media accounts. Social media changes constantly and quickly. Your social media coach is your teacher that will be up to date with the latest industry knowledge, tools and statistics. A coach will meet with you on a regular basis to make sure that the plans are still in line with the goals and objectives or make needed adjustments. Using social media in your marketing mix means things must be constantly tested, measured and adapted for your plans.

Remember it is SOCIAL media, be sociable. Many businesses miss this mark. Listen to what your customers and potential customers are saying and join in the conversation.

Social media marketing is a TWO-WAY conversation.

The important thing to note is to be professional, authentic and consistent. If you are not true to yourself, then people will notice it. Be consistent with the way you brand yourself and your business to build trust and loyalty.

Your social media coach should be your navigator. Helping a business owner take his or her business even further online by providing all kinds of helpful tips and suggestions that will work. The coach discovers and explores what the business offers to ensure that the right marketing strategy is put in place.

For more information on how I can help you to my services page.

Book a Call or email me to find out more!

 

 

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Twig & Fibre Logo Design

Posted by on Jul 13, 2018 in Logo Design | 0 comments

Twig & Fibre Logo Design

Maureen MacDonald is a local crafter that has started a new fibre design business in Carleton Place, Ontario. She contacted Crummy Media Solutions for help in discovering and developing her brand, starting with a logo design. 

The image was to be very nature related to connect with the natural fibres used in Maureen’s designs.  A simple and trendy design that is whimsical and creative. 

Crummy Media Solutions has also created business cards designs for Twig & Fibre.

How A Summer Slowdown Can Advance Your Social Media Strategy

Posted by on Jul 5, 2018 in Blog | 0 comments

Summer Marketing Plans

If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to re-examine their social media strategy and see what is working, what isn’t working, what can be changed, where there is room for improvement, and decide what the coming months will look like for their social media marketing strategy and overall marketing plans.

Where to start?

  • Update your social media profiles: When was the last time you updated your Facebook profile picture or your Facebook Page’s cover image? If it has been a while since they were last updated ask yourself: do you still look like your profile photo? Is the messaging on your cover image still current and applicable? Some businesses change the cover image on their Facebook Page or Twitter profile seasonally, which is great; so long as you remember to change it again after the season has ended (this is especially true if the image relates to Christmas or other holiday seasons). Regardless of the social media network, make sure your messaging is up to date, consistent and current. This may not seem like a big deal, but there is nothing worse than meeting with someone in person after they researched you online, only to have them mistaken the work you do simply because the messaging on your online channels were not in line with who you are or what your business does, sells or offers.
  • Fine-tune your marketing message: With the first point in mind, summer slowdown is the perfect opportunity to fine-tune your marketing message. Does what you are broadcasting online about your business still apply? Are you still offering all the products and services that the “About” section of your Facebook Page states you are? And what about your LinkedIn profile? Do you have any skills, services or other information that should be removed, updated or added? Now is the time to go through all of this information and edit as needed.
  • Refresh your opt-ins: If you have been relying on the same opt-ins to build your e-marketing list for more than a year, summer slowdown is the perfect time to think about creating new opt-ins that will attract a new audience, or if your opt-ins are doing well, slow periods are a great chance to take a look at the information you are providing in the opt-ins to see if it is still correct and relevant.
  • Connect in person: If the summer months mean more free time, then take advantage of it and invite some of your online connections to meet in person. Meeting people in person is a great way to build a relationship with someone who may eventually become a client – or may know someone who would be interested in your services or products. Networking and meeting people in-person compliments and builds online relationships. Speaking with people in person after knowing them online will also give you a feel for what people think or know of you from your online presence. This may help you strategize, change and plan future online content.
  • Plan: Plan for tomorrow today! What are your social media goals for the fall and winter months? What is it you hope to achieve using social media? Instead of scrambling to find quality social media content during your busy periods, plan out what you want to say now using content that is already available to you, such as old (but still relevant) blog posts, third-party articles and images that are appealing and of interest to your online audience.

These are just a few things that you should work on during your slow periods so that when business does get busy again you are not overwhelmed by your social media strategies, plans and content creation. By taking the time to strategize and plan your social media during slower periods means you will have more time, later on, to increase your online marketing even more!

If you need help with your digital marketing strategy to get further reach with your marketing efforts, send Sherry an email or call 613-880-1806.

Tay River Reflections Re-Branding and Logo Design

Posted by on Feb 13, 2018 in Logo Design | 0 comments

Tay River Reflections Re-Branding and Logo Design

Crummy Media Solutions first worked with Dr. Manuela Joannou and Tay River Reflections back in 2014 when it was time to redesign and develop their website with new functionality and make it mobile friendly and easy to use. 

When it was time to rebrand Tay River Reflections, they contacted us again. 

Tay River Reflections Medical Esthetics has been in operation since 1999. The founder and Medical Director, Dr. Manuela Joannou, has always been passionate about helping others achieve optimum health and well-being. Their medical esthetics facility offers a full menu of esthetics treatments that remain based on sound medical science including Botox, Fillers, Airgent and Sclerotherapy. 

The new branding needed to focus on medical esthetics services which are now their main service offering. This required a professional medical, yet clean and trendy image. 

Crummy Media Solutions also created their new website design to build on their rebranding.

10 Steps To A Complete Website: A Website Content Checklist

Posted by on Jul 5, 2017 in Blog | 0 comments

website content checklistLaunching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience. To do this successfully you need the following:

1) Home Page

Your home page is a visitor’s first impression of your business. It should not be cluttered, it should have appealing graphics or professional photos that are inline with your marketing objectives, and it should clearly present what value your product or service can provide. Make what it is you are selling obvious.

2) About Page

This is your opportunity to summarize your experience and/or education; and because your About Page is about you, make sure to include your personality in your description. The more authentic you are, the more people will want to buy from you.

3) Contact Page

When thinking about your Contact Page ask yourself:

  • How should someone contact you?
  • What is your preferred method of being contacted? I.e., email, phone, in-person or all of the above.
  • Do you want to have a contact form on your website or just an e-mail address (or both)?
  • Are your contact methods convenient for your customers?

Your Contact Page should be easy to find from every page of your website – because the easier you are to find, the more inclined someone will be to contact and buy from you.

If you have a brick and mortar business, this may also be a good page to include your address as well as hours of operation.

4) Services/Products/Menu Page

What is it you want people to buy from you? Whether it is a service, product or a visit to your store or restaurant, this information should be clear. This page is your chance to showcase what it is you have to offer. Make sure the products on this page are strictly yours (no third party advertisements!). If a product is only available online or in-store, or if some food items are only available for dining room patrons only, make that information clear.

5) Rates/Prices 

If you are selling a service outline how your pricing works and if you do not want to list prices on your website make sure visitors know how they can easily obtain a quote.

If you are selling a product online, make sure the price is clearly listed and that any extras, such as taxes, shipping, etc. are indicated.

If you are posting a restaurant menu, you do not have to list the prices, but instead direct people to your contact page and ask them to contact you for more specific pricing information.

6) Blog

A blog page is a great way to keep your audience cognizant about new products or services that you are offering, but in an informal manner. It is also a place to write about industry trends or anything else that relates to your business. By posting consistently on your blog you are telling people that you up date your website frequently and therefore all the information there is valid and current. A blog also affirms your credibility and knowledge for what it is you do and/or the services you provide.

7) Media Page 

Has your business or products been featured in print, television or on the radio? Have you written a guest post on another company’s blog or been interviewed on a podcast? A Media Page is where you list the links to all relevant media spots that help boost your business’ credibility.

8) Graphics

A professionally designed logo, banners, and any other relevant graphics should be given to your website designer. All graphics should be consistent with your messaging and match your branding (as well as match any graphics that appear on any of your social media networks). A website that is visually appealing is more likely to retain a visitor longer.

9) Social Media Links

Where can people find you other than on your website? It is important to include each pertinent social media icon/link on the footer or header of your website. This includes, but is not limited to: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and Periscope.

10) Newsletter Signup

Once someone has visited your website how can you keep in contact with them and include them in your sales funnel? Make sure your website has a call-to-action, such as a newsletter signup graphic that includes an enticing heading stating WHY someone would want to be on your mailing list – what value do you have to offer them?

When designing your website remember that no one likes to be confused. Keep your website simple yet make sure it contains all of the necessary information that your client needs to buy from you – and to ensure they will continue to buy from you time and time again.

 

Viviane Ayala Chartered Professional Accountant Logo Design

Posted by on Mar 13, 2017 in Logo Design | 0 comments

Viviane Ayala Chartered Professional Accountant Logo Design

Viviane Ayala provides high-quality tax and accounting services with a personal touch in Ottawa, Ontario. Viviane contacted Crummy Media Solutions after being recommended by an associate. Viviane was seeking to brand herself as an expert in estate tax and capital gains tax and to set herself apart from practices providing similar services.

The new branding and logo needed to emulate trustworthiness and be personable and friendly. Viviane knew she wanted her business name initials integrated into a tree design. The tree symbolizing growth and sturdiness. We used “CPA” as the roots to ground the symbol. 

We also created Viviane’s business card designs and her website