As Your Business Evolves, Your Marketing Should Too
Starting a business and building one that can sustain itself long-term are two different things. In the beginning, there’s a lot of excitement and passion driving your decisions. You’re often willing to do whatever it takes to make things work. You work long hours, manually manage every task, take on every client, and figure things
You Don’t Need More Marketing, You Need to Fix What Isn’t Working
There’s something about the end of summer that seems to bring a renewed sense of motivation for business owners. Small businesses tend to move at a slightly slower pace through July and August. People are traveling, taking vacation, spending more time outside, and often accept that projects are going to take a little longer while
10 Practical Ways to Implement Generative Engine Optimization on Your Website
In my last blog post, I introduced Generative Engine Optimization (GEO) and explored why it matters as AI changes the way people search online. If you’re new to GEO, here’s a quick recap. Consumer habits online are changing. Rather than typing keywords into search engines like Google, more people are turning to AI tools like
AI is Changing Search: What is Generative Engine Optimization (GEO)?
Have you noticed your website traffic changing recently? Consumer search behaviour, as well as search engines themselves, are evolving rapidly, and that shift may already be influencing your online visibility. Artificial intelligence (AI) isn’t just helping businesses create content. It’s also changing the way people discover businesses, products, and services. Increasingly, consumers are turning to
How To Use AI To Support Your Marketing (Without It Taking Over)
Artificial intelligence (AI) can absolutely streamline your marketing efforts. But it can’t replace you, or what makes your business and its marketing uniquely yours. AI is one of the most popular tools in the business world right now. It’s a hot topic for a variety of reasons, and depending on who you ask, it’s either
What Should a Small Business Website Cost in Eastern Ontario in 2026?
A practical guide for business owners, nonprofits, and local organizations One of the most common questions I get from small business owners is: “How much does a website cost?” It is a simple question. The answer is not always simple. Not because web designers are trying to be mysterious. Well, maybe some are. But mostly
How to Build a Purpose-Driven Business (While Trying to Run One)
Starting a business requires a lot of effort and intention. And without a sense of purpose behind what you’re doing, who you’re helping, and the impact you want to make, chances are the initial excitement surrounding your idea and business plan will fade quickly. This year marks 40 years since I graduated from secondary school,
Reasons Your Social Media Content Isn’t Performing How You Wanted It To
Social media can sometimes feel like shouting into a void. How often have you been proud of a piece of content — or simply proud that you managed to post something at all — only for it to fall flat upon posting? No comments or inquiries come out of it, and you’re left wondering where
What Your Website Is Really Saying About Your Business (And How To Fix Your Messaging)
Your website often speaks to potential clients before you do. In the digital age we’re in, websites are no longer an inaccessible or “nice to have” marketing tool. They’re foundational. Nearly every prospective client or customer will visit your website at some point during their decision-making process. Most people discover your business in passing. They
Why Marketing Plans Fail (And What Actually Helps Them Stick)
Most small business owners and non-profit leaders have some kind of marketing plan. It might live in a Google Doc, in a notebook, or simply in your head (though I definitely don’t recommend that last one). Usually, this plan comes together at the end or beginning of a year, when motivation is high and the