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Quick Tips to Revamp Your Marketing Plan for 2021

The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it, while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …

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Adapting Your Marketing Strategies for a “Covid” Christmas

With the holidays only being less than a month away, it’s time to strategize when developing this year’s Christmas marketing campaign… as it will certainly be looking different this year. This year has been full of twists and turns, to say the least. It has us all adapting to meet a new way of life …

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5 Ways to Use Email Marketing Effectively

Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more …

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Tips for Planning a Successful Website

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …

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Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …

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How to Create a Social Media Strategy

What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to …

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How A Summer Slowdown Can Advance Your Social Media Strategy

If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to re-examine their social media strategy and see what is working, what isn’t working, what can be changed, where there is …

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