While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan. Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention. Get clear on your plan What is the goal of this new project …
Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes. The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …
Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead. Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …
It’s the end of the year which means it’s likely the busiest and most demanding time for you as a small business owner. Whether you own a brick-and-mortar retail or ecommerce business, a restaurant, or a café, the fourth quarter of the year tends to be when companies bring in a high percentage of their …
And why? —In particular, “Why me?” might be your real question. You got into business or entered your career, so you could make your “thing” or paint your painting or offer your service…but the modern world came along and said “Whoa Nelly! Learn how to use social media or you’re going to go bankrupt, die …
The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …
It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …
If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …
