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How to know if you should join a new marketing platform like Threads 

There’s a lot to be said for “shiny object syndrome” in business. That is, the tendency of entrepreneurs and business owners to be distracted by new and exciting opportunities.  These opportunities often present themselves in the form of new social media platforms, which promise to provide a new way to reach and connect with potential …

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Optimizing Google Business Profile for Local SEO Growth

Take Advantage of the Tools Available in the Google Business Profile to Expand Your Business Focusing some of your marketing resources on search engine optimization (SEO) is something any (good) marketing consultant will advise you to do.  With some simple tweaks to your website wording, formatting, and content, you can drastically increase your website traffic …

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A Beginner Social Media Content Creation Guide for Small Business Owners 

Staying on top of social media management can be a lot of work.  Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …

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16 Useful Online Marketing Tools to Implement in your Small Business 

As a small business owner, you likely juggle a lot of different responsibilities.  Your daily to-do list is long, and you have what feels like a million projects on-the-go.  You’re managing both the client or customer side as well as the team side of your company.  You have big goals and dreams for your business …

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What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

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What you should be looking for when hiring a social media management service 

While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan.  Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …

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How to Improve Your Search Engine Optimization for More Traffic and Sales

Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention.  Get clear on your plan  What is the goal of this new project …

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