The night of October 19, 2023, was a defining moment in my entrepreneurial journey. I am incredibly honored to have been named the ‘Solopreneur of the Year’ at the Carleton Place & District Chamber of Commerce Awards Gala. This recognition is not just an accolade for me but a testament to the hard work, resilience, …
There’s a lot to be said for “shiny object syndrome” in business. That is, the tendency of entrepreneurs and business owners to be distracted by new and exciting opportunities. These opportunities often present themselves in the form of new social media platforms, which promise to provide a new way to reach and connect with potential …
Harnessing AI for Small Business Marketing Success The idea of artificial intelligence has been a hot topic for years. From talks of AI taking over the world, to causing mass unemployment, there has been a lot of fear associated with AI when it comes to business. Recently however, we’ve started to actually see the application …
Take Advantage of the Tools Available in the Google Business Profile to Expand Your Business Focusing some of your marketing resources on search engine optimization (SEO) is something any (good) marketing consultant will advise you to do. With some simple tweaks to your website wording, formatting, and content, you can drastically increase your website traffic …
Staying on top of social media management can be a lot of work. Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …
As a small business owner, you likely juggle a lot of different responsibilities. Your daily to-do list is long, and you have what feels like a million projects on-the-go. You’re managing both the client or customer side as well as the team side of your company. You have big goals and dreams for your business …
While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months. Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …
While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan. Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention. Get clear on your plan What is the goal of this new project …
