Blog

What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

Read more…

What you should be looking for when hiring a social media management service 

While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan.  Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …

Read more…

How to Improve Your Search Engine Optimization for More Traffic and Sales

Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention.  Get clear on your plan  What is the goal of this new project …

Read more…

Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

Read more…

Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

Read more…

Social media—Who, what, when, where, and how?

And why? —In particular, “Why me?” might be your real question. You got into business or entered your career, so you could make your “thing” or paint your painting or offer your service…but the modern world came along and said “Whoa Nelly! Learn how to use social media or you’re going to go bankrupt, die …

Read more…

Quick Tips to Revamp Your Marketing Plan for the New Year

The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …

Read more…

Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

Read more…