And why? —In particular, “Why me?” might be your real question. You got into business or entered your career, so you could make your “thing” or paint your painting or offer your service…but the modern world came along and said “Whoa Nelly! Learn how to use social media or you’re going to go bankrupt, die …
The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …
It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …
If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …
Let me guess, the first things that comes to your mind when you hear “LinkedIn” is related to professionalism, an online resume, or job searches. Initially, job searches were the main purpose of the platform, but it has slowly grown with it’s dynamic changing in the world of business. This has resulted in it becoming an …
A common misconception when it comes to email marketing is that it just annoys your clients, or that they will feel spammed by your frequent emails. However, in reality, if you are providing value to your clients through your email campaigns, they are going to enjoy and look forward to getting your emails! In fact, …
Tips to Get More Website Traffic and Sales Have a Digital Marketing Plan A digital marking plan is a plan of action that establishes repeatable tactics and connects marketing tools and content to major goals, using metrics to measure and keep on track. To create a digital marketing plan, it is important to first establish why you are using online …
With the holidays only being less than a month away, it’s time to strategize when developing this year’s Christmas marketing campaign… as it will certainly be looking different this year. This year has been full of twists and turns, to say the least. It has us all adapting to meet a new way of life …
Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more …
The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …
