With the holidays only being less than a month away, it’s time to strategize when developing this year’s Christmas marketing campaign… as it will certainly be looking different this year. This year has been full of twists and turns, to say the least. It has us all adapting to meet a new way of life …
Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more …
The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …
Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …
Believe it or not your customers started thinking about Christmas a month ago and although that may seem early to a lot of people – it isn’t. Small businesses have a lot of competition during the Christmas season; and it is often a boom or bust time of year for many, so maximizing your Christmas …
What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to …
Social media marketing can be overwhelming! You’re busy enough as a small business owner without having to worry about keeping up with your social media marketing. It gets frustrating to try to keep up with all the latest changes to the social media tools. It takes a lot of time that you don’t have and …
If the summer months are slow for your business, it doesn’t mean you should shut down your computer and walk away until fall. In fact, summer slowdown is the perfect opportunity for business owners to re-examine their social media strategy and see what is working, what isn’t working, what can be changed, where there is …
Launching or redesigning a website can be an overwhelming project. When laying out your website, it is important to define your website’s objective – who is your target audience and what is it you want to tell them about your business? You also want to focus on the value you bring to your audience.
Before the existence of smartphones a social network app such as Instagram, which is a visual social platform in which users share pictures and short videos, would not have been such an active social network. Smartphones and other portable digital devices have made sharing visual content easy, less time consuming and a necessity for many …
