Why build your Small Business Brand?

What is a brand and why is branding important?

Some entrepreneurs may believe that the word brand is reserved for big businesses and corporations, while others could believe that brand is defined as a name, symbol or design that identifies your goods and services. The truth is even small businesses need to think about their brand. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Who you are should be based to some extent on who your target customers want and need you to be, focus on the benefits of using your business. Think about which of the benefits are emotional – the most powerful brands tap into emotions. A strong brand is fundamental to your business, and must resonate with your existing and potential clients.
Including a branding strategy in your marketing plan is crucial. Why? Because it personifies your business, delivers your message clearly, increases your credibility, motivates your clients, and creates loyalty. Branding allows you to take a strong stance within your niche market. Don’t you want your business to be recognised as the best? Applied correctly, your brand can help you achieve that.


Resolution 2015: Reviewing your website content

The start of a new year is a time to revel in fresh ideas and take stock of what’s working with your website – and what can be left in 2014.

Taking stock of your website may not seem like a big deal, but relevancy and fresh content can give you a competitive edge heading into the new year. It all works together to build trust and add value to the user experience. It’s important to review your website content as a way to start the new year!

Sweep your website cobwebs away
Pack away some of your out-of-date content with your holiday decorations. Sprucing up your site can easily be started by taking the simple step to ensure content is current, including your contact information.

Reviewing content will allow you to evaluate the website structure and if it still meets your website goals and strategy. Focus changes over time; something you posted last January may not be relevant to the work you’re undertaking now. Get the broom out and sweep it away! Assessing the content with a strategy in mind can do wonders for organization.


Digital Marketing Trends: Planning for 2015

digitalmarketing2015Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem.

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Digital Marketing Strategy for your Business

digital marketing strategy planMaking your business stand out online takes a well thought out Digital Strategy Plan.

Digital marketing, everyone now knows that they should be using it to promote their business, but many business owners are lost in the buzzwords of the internet and the constant changes to the tools. Digital Marketing is both the most easily producible and easily accessible mode of promoting your business, but many don’t know where or how to implement a strategy.

Your customers and potential customers and clients are utilizing social networking sites like Facebook, Google+, Twitter, LinkedIn and Instagram, among others, every day.  It is vital for every business owner, regardless their size and products or services to embark on a digital marketing campaign since ‘content is king’ in this cyber era.

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How to Grow Your Business with LinkedIn

linkedinLinkedIn declared that 2014 is the year of the Social Small Business.

LinkedIn is the world’s largest social network for professionals. With over 300 million registered users in more than 200 countries, more than four million companies have created LinkedIn Company Pages to vie for their attention.

Most business owners think of the popular tools like Facebook and Twitter for acquiring new customers. But LinkedIn is the tool that is underutilized by many. More than a digital rolodex, LinkedIn is fast becoming a publisher, super connector, economic data specialist and mobile first company. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

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Social Capital Conference – Much more than a Day of Learning!

socap_badgeThe Social Capital Conference is approaching quickly, just over two weeks away, on July 26, 2014. It is much more than a one day learnathon, as the tagline suggests. This year, I have the honour of being on the Organizing committee and well as being a speaker at the event. I have been an attendee in the past and knew I wanted to be a part of this social media celebration. The conference may only be a day long, but it can be much more than a one day event, if you make the most of it.

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Tips for SEO-friendly Content for your Website

SEO Tips create awesome contentSearch Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue.

Your business’ website must be efficient, functional and full of quality, engaging content. Content is crucial and highly valuable. Well optimized content makes it easier for search engines to locate. In other words, content is king! Your content should be specifically written with this in mind. If you want to have a successful website, it is imperative to pay close attention to your content.

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The Importance of Online & Offline Networking

Networking is the best and most effective way of connecting with potential customers. To build a successful business, many thriving entrepreneurs underline the importance of networking. Networking generates leads to more business, creates business referrals, and offers you the opportunity to share ideas, ask questions, discuss business challenges and learn from other business owners. It also allows you to meet new people and expand your professional contacts. The more people you know, the better it is for growing your business. Networking also raises your visibility and helps improve your brand.

As a Social Media Marketer, I understand the importance of creating connections online with your target audience, but it is also important to establish connections offline to build and maintain relationships.

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Content Is King in Building Engagement and Trust

What you write and publish online is the core of your website. Your content engages your readers, attracts their attention, and builds interest in your company. Providing useful, insightful and well-written information heightens professional credibility, creates trust, and engages your readers to believe in what you are selling. Remember: This is business, not personal. Strategic content ensures you share relevant information with your target audience and will eventually boost business.

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