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Tips for Optimizing your Web Presence


What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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How to Create a Social Media Content Marketing Calendar

Your content marketing plan should be a major part of your overall marketing strategy. Content marketing includes any informational or other content that you create or collect and share with others online. It comprises your website content, your blog, and, of course, social media content. Pre-planning content marketing is essential for your small business so …

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5 Simple Tips for Planning Your Social Media Marketing Content

[retweet] [facebook]

 You Like Me: Now What?

You’re a small business owner in Lanark County and you’ve finally decided you need a Facebook page for your small business. You’ve got it set up. You’ve encouraged your family, some friends and a couple of your customers to “Like” your page. You look on your small business page with pride. Then all of a sudden you ask yourself, “Ummm…what now?”

It’s a good question. What are you supposed to be doing with this social media thing? How do you make it work for your business?

One word: plan. Whether you’re using Facebook, Twitter, Pinterest, all of the above, or something else, you need to have a plan for the content you post. There are five simple rules you can follow to help you do this.

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All the World’s a Social Media Stage

Social Media World

William Shakespeare said “All the world’s a stage”. That has never been more true than since social media came along. Free services like Facebook, Twitter, Pinterest, and many others, can help your business become one of the “players” on the global Internet stage.

Of course, not everyone aspires to make their company famous around the world. The good news is that here in Lanark County we have a vibrant local economy and as business owners we can all take advantage of a little local fame by having a strong presence through social media. The result of that is simply this: increased recognition and additional sales for your small business.

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