How Social Media Helps Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) ensures your website and/or blog are easily found during a search online. SEO affects the visibility of your website or web page in a search engine’s results. Essentially, SEO is content added to a website in order to help increase its search visibility. This content contains keywords and phrases you select, with keyword research, and include to maximise, or optimise search results.

To optimize your appearance in a search engine’s search results, you need to include keywords and phrases in your web page or post that will coincide with users’ entries. The higher in ranking your site appears in a search results list, the more potential visitors it will attract.

The social media link to SEO

According to Forbes, the three pillars of SEO are content, links and social media. It is therefore crucial SEO be an integral part of your social media strategy.

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The Beauty of Branding

What is a brand and why is branding important?

A brand is defined as a name, symbol or design that identifies your goods and services. Your company logo is your brand. If your logo includes a tagline, this combination is also your brand. A strong brand is fundamental to your business, and must resonate with your existing and potential clients. Once you’re happy with your brand , it’s time to showcase it to the world.

Including a branding strategy in your marketing plan is crucial. Why? Because it personifies your business, delivers your message clearly, increases your credibility, motivates your clients, and creates loyalty. Branding allows you to take a strong stance within your niche market. Don’t you want your business to be recognised as the best? Applied correctly, your brand can help you achieve that.

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Why Use Twitter for Marketing?

If your business can benefit from networking, and most can, Twitter is for you. 

Canada ranks 5th  in Twitter use around the world at 2.9%. Although that doesn’t sound like a very big share, the U.S. accounts for 51% of all Twitter users, followed by U.K. (17%), Australia (4%), and Brazil (3.4%). For Canada, the actual numbers of Twitter users comes to just over 4 million people, and that has tripled since 2009 ( Sources Webfuel – Canada Social Media Statistics, Ipsos – Social Listening Ipsos Trends and Nielsen Social Media Report 2012).

About 3% of Twitter accounts worldwide, according to the Nielsen report, belong to entrepreneurs. Across Canada, small businesses are increasingly seeing the need for engaging their markets using Twitter, so we have a much deeper penetration among entrepreneurs than much of the world. According to a BMO study from June 2012, 31% of businesses in Canada that use social media in their marketing efforts make use of Twitter.

The top three reasons why businesses use social media are:

  • To promote brand or reputation (33 per cent)
  • To gather ideas or suggestions from people (23 per cent)
  • To sell business products or services (23 per cent) 

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Tips for Optimizing your Web Presence

What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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How to Create a Social Media Content Marketing Calendar

Your content marketing plan should be a major part of your overall marketing strategy. Content marketing includes any informational or other content that you create or collect and share with others online. It comprises your website content, your blog, and, of course, social media content. Pre-planning content marketing is essential for your small business so …

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5 Simple Tips for Planning Your Social Media Marketing Content

[retweet] [facebook]

 You Like Me: Now What?

You’re a small business owner in Lanark County and you’ve finally decided you need a Facebook page for your small business. You’ve got it set up. You’ve encouraged your family, some friends and a couple of your customers to “Like” your page. You look on your small business page with pride. Then all of a sudden you ask yourself, “Ummm…what now?”

It’s a good question. What are you supposed to be doing with this social media thing? How do you make it work for your business?

One word: plan. Whether you’re using Facebook, Twitter, Pinterest, all of the above, or something else, you need to have a plan for the content you post. There are five simple rules you can follow to help you do this.

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All the World’s a Social Media Stage

Social Media World

William Shakespeare said “All the world’s a stage”. That has never been more true than since social media came along. Free services like Facebook, Twitter, Pinterest, and many others, can help your business become one of the “players” on the global Internet stage.

Of course, not everyone aspires to make their company famous around the world. The good news is that here in Lanark County we have a vibrant local economy and as business owners we can all take advantage of a little local fame by having a strong presence through social media. The result of that is simply this: increased recognition and additional sales for your small business.