Staying on top of social media management can be a lot of work. Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …
As a small business owner, you likely juggle a lot of different responsibilities. Your daily to-do list is long, and you have what feels like a million projects on-the-go. You’re managing both the client or customer side as well as the team side of your company. You have big goals and dreams for your business …
While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months. Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …
While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan. Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention. Get clear on your plan What is the goal of this new project …
Your relationship with your customers or clients is build trust and communication, like any relationship. Creating a successful business is done by nurturing and building these relationships. Email marketing can help you get there, but only if you’re doing it correctly. Usually a newsletter is not perceived as a marketing ploy. It is viewed more …
Are you stepping up your social media marketing in 2020? We all know the importance of social media marketing in today’s marketing world, but not all of us can keep up with the ever-changing landscape of all the social media tools. Learn how to create an engaged community around your business with social media marketing. …
Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? If so, social media coaching and training can help you get there. To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you …
What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to …
