Social Media Workshops
Crummy Media Solutions is presenting a series of Social Media Workshops within the Lanark County and Ottawa area. Contact us to discover how to find potential customers through different social media tools!
If you don’t see a workshop listed that you would be interested in, please contact us to find out about other potential small group sessions.
Upcoming Online Social Media Workshops:
Developing a Social Media Strategy for your Business Workshop
Tuesday, January 7, 2020 at 12:00 pm – 3:00 pm
You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3-hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience; and learn how to track and measure the success of your marketing campaign.
This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business
Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST
More workshops will be coming up in 2020, please stay tuned. Including:
- Instagram for Business – Advanced Strategies
- LinkedIn for Business – Creating Connections
- Facebook Advertising – Beyond the Boost Button
- Facebook Marketing in 2020
How to Create a Social Media Strategy
What’s the strategy behind your social media presence? Are you posting online with a purpose? Chances are, if you are posting without a clear strategy, your business will struggle to get customer engagement, acquire the right customers, and increase sales. Without a clear plan of what you want to accomplish online, you are unlikely to reach your business goals, including financial goals. Also, different social media goals require different sets of action. When planning social media content, you need to ask yourself – is your goal to convert a certain percentage of prospects to sales or is it to build your prospect list? Your social media plan should vary for both purposes. The key is to set realistic expectations, both in timeframe and results, so you are not left frustrated and disappointed by the results.
When done correctly, a social media strategy can build brand awareness, grow a mailing list, acquire prospects, retain customers, as well as increase sales.
To get the most out of your social media efforts, you need to develop a strategy that answers the following questions:
- What are your social media goals?
Increasing your followers or likes are not tactical social media goals. These should be considered reach-building efforts, and are important, but should not be the main focus of your social media. Your higher-level goals, such as converting prospects into customers and increasing sales, should be supported by smaller, measurable goals.
Firstly, describe your objectives specific to the results you want. The more specific you are with your goals, the better chance that you will achieve them. For example, instead of writing down, “increase brand awareness,” write down “increase website visitors by 30% in the next two months via a targeted Facebook ad campaign.”
By setting a specific number as an objective, you can then use this number to see if the Facebook ad campaign was successful or if it needs to be tweaked.
When setting an objective, make sure it is realistic. For example, increasing your traffic by 100% may not be realistic and will set you up for disappointment, however growing your website traffic by 30% may be more achievable.
Get specific with your objectives and incorporate a time frame. This makes your goals real and tangible. For example, when running a Facebook ad campaign, you may want to run it for two weeks, measure the results and see if your objectives are closer to (or further from) being reached.
Ensure you have the resources to meet your objectives or you’ll frustrate yourself. This could mean outsourcing someone to monitor your social media campaign. This person would be the one to manage and report on whether or not your social media efforts are meeting the objective.
It is vital to make your goals measurable so that you can track your business’ progress towards each goal. To test how measurable your goal is, ask yourself what it will look like when partially or entirely achieved.
- What is your content strategy?
Creating quality content to be used across various social media channels is the most important aspect of online marketing success. This may seem like a daunting task, but if you break it down, a blog post can be used as multiple pieces of content across various social media channels. It also helps to increase your website’s search engine optimization (SEO). For example, if you are a brick and mortar store that sells shoes, you can write a blog post on that season’s trends, then promote that post and content across various social media platforms through visual images, videos, links, etc.
When developing a content strategy, think about your brand’s story. There is usually a lot of content available in the story of why we started our businesses, why we are passionate about what we do, the history of our businesses as well as who we are as well as who our employees are.
Content should always be quality and on-brand. Your marketing messages should always be top of mind when posting to your social media channels – that means you should think twice about posting that funny cat video (unless you are a pet store and sell cat-related products).
To keep track of your social media content, create an editorial calendar. An editorial calendar lists the dates you intend to publish a blog post, Facebook posts as well as dates you intend to go Live on Instagram, as well as any other social media content you plan to publish.
- How do you plan on measuring your results?
It is important to regularly check your analytics to see how your social media campaign is performing. Many social networks have their own analytics tools, including, Facebook Insights that lets you dig more into your audience demographics as well as how many people are seeing your posts, as well actions taken on your posts. Instagram Insights, available for business accounts, let’s you find out when your fans are online, how many are seeing your posts, and post reach. Google Analytics can show you who’s viewing and engaging with your web pages and how they got to your website.
When looking at the analytics, think about whether or not your posts are reaching the intended audience? If not, it may mean your messaging needs to be changed. Once you’ve analyzed your current campaign, plan to do more of what is working and change what is not working. Remember to make time regularly to measure and analyze your social media efforts.
A social media strategy will simplify your online social media presence with a clear and outlined plan. The key to an effective social media presence is creating a community and conversations within the community using on-brand content that is both relevant and interesting. Use social media effectively, and you’ll dramatically ramp up your online audience and with it your prospects and sales! For more information on how Crummy Media Solutions can help your business develop and implement an effective social media strategy, contact us!
Read More
New websites for Ennis Carpentry and Elite Cabinets & Interiors Inc. in Perth, ON.
Ennis Carpentry Ltd.
Ennis General Carpentry Ltd. began operation in 1979 with emphasis on general carpentry and renovations. That makes them 40 years old this year!! Please wish Mike Purdon and the team a Happy Anniversary.
Elite Cabinets and Interiors
Now, we will be working to update their projects on the site to showcase all their projects.