Making your business stand out online takes a well thought out Digital Strategy Plan.
Digital marketing, everyone now knows that they should be using it to promote their business, but many business owners are lost in the buzzwords of the internet and the constant changes to the tools. Digital Marketing is both the most easily producible and easily accessible mode of promoting your business, but many don’t know where or how to implement a strategy.
Your customers and potential customers and clients are utilizing social networking sites like Facebook, Google+, Twitter, LinkedIn and Instagram, among others, every day. It is vital for every business owner, regardless their size and products or services to embark on a digital marketing campaign since ‘content is king’ in this cyber era.
Successful digital marketing strategy varies from business to business, and there’s always some customization involved. But there are four main pillars upon which a successful digital marketing strategy is built.
Your Website is your Hub
A successful digital marketing strategy all starts with your website. A good website is better than a social media page, it’s important it is to have a high quality website design rather than a cheap website. It’s something you own and control, which you can use to market yourself in exactly the way you choose rather than being at the whim of someone else’s platform. And of course, a website with a domain you own always does better in the search rankings than anything else.
Search Engine Optimization (SEO)
SEO is an enigmatic topic, and everyone seems to have their own idea about what it does and how Google’s algorithm works. SEO involves both on-site optimization and off-site optimization. In other words, you’ll need a site built in a way which makes it the most receptive to taking advantage of the power of external online properties. These Backlinks originate from Social Media, High Profile websites that are somehow related to your market and other Content Marketing outlets such as Press Release sites.
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The word “content” in the context of a successful online marketing strategy refers to articles, videos, blog posts and images from your business. Of the elements that Google takes into consideration when deciding search rankings, content affects two of them: the size of your website, and the frequency with which it’s updated.
To Google, the larger a website is the more likely it will be to have what you’re looking for. And a regularly updated website will be more likely to have up to date, relevant information about the search. So a successful online marketing strategy will be focused on growing your website, and growing it on a regular basis.
Social Media Marketing
Everyone spends a huge amount of time on social media today. With smart phones in our pockets, we always have access to it. If you can create a page with interesting content for people to follow, you’ll end up staying more in the minds of people. Your brand will be more ever-present. And so when people see your content showing up in their news feed every day, they’ll start to think of you as the go-to authority on whatever it is you do.
And when they need someone who does what you do, you’ll be the first person who comes to mind!
Those are some of the critical components of a digital marketing strategy. Please comment below with your own ideas.
*Note: This article first appeared in HomeTown News Smiths Falls in the November issue.