How to Grow Your Business with LinkedIn

linkedinLinkedIn declared that 2014 is the year of the Social Small Business.

LinkedIn is the world’s largest social network for professionals. With over 300 million registered users in more than 200 countries, more than four million companies have created LinkedIn Company Pages to vie for their attention.

Most business owners think of the popular tools like Facebook and Twitter for acquiring new customers. But LinkedIn is the tool that is underutilized by many. More than a digital rolodex, LinkedIn is fast becoming a publisher, super connector, economic data specialist and mobile first company. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Have you Googled the name of people that you are thinking of doing business with? I am sure you have. If you are Googling others, than chances are, others are Googling you too. If you are on LinkedIn, is your profile complete, or does it look like a half completed resume? Having a completed profile on LinkedIn shows people, that are thinking about doing business with you, that you are a professional that takes your business seriously. Your LinkedIn profile needs to stand out from the crowd. Tell a story about who you are as a business person, your experiences, achievements and values.


5 Tips for Improving your Impact and Results on LinkedIn

  1. Optimize your Profile: Get a professional headshot. Use a compelling and engaging headline and use complete your experiences and use keywords. Show your background and the growth of your skill set. Put in contact information.  Have an interesting summary. Use it as an introduction, your “elevator pitch”. Explain the benefit of working with you. End the summary with a “clear call to action”, so people know how to reach out to you.
  1. Create a Company page: It is a centralized location for millions of people can go to find out more about your company. It tells your company news, job information and business opportunities.  All your employees can link to your company page and have your logo on their profiles. People can find out more about your company through regular post updates.
  1. Make Connections: Bring people into your 1st degree network. Connect with others that you have work with and give recommendations when appropriate and ask for recommendation from those that have worked you.  Connect with family, friends, past customers, old colleagues, current customers, alumni, and people you meet at networking events. The larger your network, the more people can find and connect with you.
  1. Share your Status Updates: Share information that your connections will find interesting. Share posts with expert advice, links to compelling articles, upcoming events, and business ventures. Make all the post professional. No cute kitten photos! Stay top of the mind aware by appearing in their LinkedIn newsfeed.
  1. Stay Positive: If you really try to help people, by giving advice, sharing articles and being a connector, then you will start to see how your connections will grow and relationships will blossom.

This is just a few tips to start you thinking about using LinkedIn to grow your business. It is a data rich platform that’s evolving every day. LinkedIn is serious about increasing growth and engagement. Take advantage of this and expand your reach to your potential clients.

Make sure to find me on LinkedIn and share in in the comments on how LinkedIn has worked for you.


Note: This article was originally written for publication in the Smiths Falls Hometown News – October Edition.