Kelly Controls and Automation

Kelly Controls and Automation is a technology solutions and automation service provider located in Perth, Ontario. Specializing in shop floor robotic integrations, programming, and controls technology they provide their expertise to firms both nationally and internationally. 

In creating a website with Crummy Media, Kelly Controls and Automation looked to address the challenges in conveying clear messaging around the products and services they offer and creating a website that visually was both visual and also easy to navigate.

With these challenges in mind we proposed messaging and visuals that provided users with clear language and understating of the services offered and a website that felt clean and functional. Understanding that we were speaking to a defined, methodical, and well informed audience, we recognized that importance must be placed in learning the nature of the text in order to speak more effectively. We captured this challenge, and also identified opportunity in creating balance throughout the visual and text content; pursing a better user experience and reducing fatigue for readers. Delivering on the need for clear messaging and identifying areas for further content creation and balance we created a design that is both dynamic and functional.