Project: Website Design
Platform: WordPress | Custom Website Development | Search Engine Optimization | Brand Messaging Development
About The Project
Lifelight parenting is a coaching program and consulting service located in the Montreal area. With a Masters Degree in Child Studies and 25 years working with Children and Families alongside her life experience as a mom to 3 kids, Laura Young developed Lifelight parenting as a resource for other families navigating psychological resilience and well-being in children and adolescents.
When approached to bring Lifelight Parenting to life online with a website Crummy Media helped to develop key messaging and amplify the brand visuals through the design process of the website. Laura expressed that she wanted the website to be something that could grow with her, create a central place for the program and allow families to book one-on-one coaching. Beginning with a need to create a central hub for the online program we developed a website that shared the story behind Lifelight Parenting and the program, alongside integrating a lead generating strategy to continue promoting the program with a newsletter registration. With her other goals in mind we looked to make the website easily adaptable to new projects for her expansion in on-on-one coaching.