Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones.
 
Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business.

Think about how others use the Google search engine to find what they are looking for locally, they will usually type in the service or product then the location. For example, “Italian restaurant near me” or “Italian restaurant + LOCATION,” they don’t want to browse websites. They want to find a restaurant.

Google understands this and has started showing real local businesses at the top of their search results.

If you want to show up in those results, you need to create and optimize your listing now and keep it up to date. 

Claiming and verifying your Google My Business Account will allow you to reach customers with the Google map and listing tools. It will also ensure customers have correct hours, contact information and location. 

When you claim your business, Google will send you a verification code to the store address that you listed (so make sure it is a mailing address too, and not just a business location)

What is Google My Business? 

Google My Business(GMB) is a platform where you can control your business listing in local Google search engine results and Google Map placement.

You can add contact information, business hours, photos, video, and engage with potential customers through reviews and questions.

It is a great tool for managing your online reputation by responding to those customer reviews.

 

Why Do You Need to Claim your Google My Business listing?

Google My Business works hand in hand with your website to increase your local online presence. 

Mobile users want to find information quickly online, and not have to look through all the websites to find what they need. If they can find what they need on the business page and can book or ask a question easier, that is better for them and you. 

Top Local Search Results

For local searches, Google does not give websites the prime real estate, that goes to the top business listings, right below the ads.

82% of smartphone shoppers make a “near me” or local search before deciding on a business and most people looking for something local, are looking on their smartphones. 

This is why it is so important that you not only have set up or claimed your Google My Business Listing, but also that you assure that all relevant information is added as well that potential customers may be looking for. 

Checklist for Google My Business

  • Have you claimed your Google My Business listing?
  • Is your business name, address and phone number correct?
  • Are your business hours correct?
  • Are you listed under the correct business categories?
  • Have you added at least 5 – 7 quality photographs? Businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses that without photos, according to Google.
  • Have you added a video? (maybe a 360’ tour)
  • Have you written a great business description?
  • Have you included that you accept credit cards and other types of payments?
  • Have you encouraged your customers to add reviews?
  • Have you responded to both positive and negative reviews?
  • Do you regularly add posts?
  • Have you added a menu or list of products and services?

Create a Google My Business (GMB) Listing

Here’s a quick overview of key steps to take when setting up GMB:

  1.  Log in to the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
  2. Go to business.google.com and select “Start now” in the top right-hand corner.
  3. Enter your business name and location.
  4.  Add your phone number. 
  5. Include a link to your website.
  6. Select relevant categories and subcategories. 
  7. Add at least 5-7 photos of your business, interior and exterior. 
  8. Add up-to-date business hours.
  9. Include any relevant business information, such as menus, reservations, or book appointments. 
  10. Respond to business review and ask for business reviews from happy clients. 

If you have any questions or need help with your listing, send me an email

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Get Ready for 2020 – Social Media Marketing Workshops

 

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? 

If so, social media coaching and training can help you get there. 

To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you can take individually or package together. 

Workshop #1 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Instagram for Business – Advanced Strategies

Tuesday, November 26, 2019 at 12 pm – 1:30 pm

This advanced-level workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.

Course Content:

– How to create an Instagram strategy to meet your business goals
– Optimizing your profile (feed and bio)
– The 80/20 rule of content – what and when to post
– The Instagram algorithm
– The strategy of #Hashtags – How to use the right hashtags and @ mentions
– Tips on good Instagram photography
– Optimizing Stories
– Instagram Stories and live broadcasting
– Monitor the impact and Measure success through analytics
– IGTV
– Instagram Analytics
– Power of Instagram Ads

This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests

Course requirements:
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $129

Presenter: Sherry Crummy

Instagram for Business – $29 + HST

 

LinkedIn for Business – Creating Connections

Tuesday, December 10, 2019 at 12 pm – 1:30 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members



 

Developing a Social Media Strategy for your Business Workshop

Tuesday, January 7, 2020 at 12 PM – 3 PM

You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3-hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience, and learn how to track and measure the success of your marketing campaign.

This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business.

Workshop Outline:
  • Establish SMART social media goals.
  • Identifying your target audience.
  • What are your key messages?
  • Audit your social media presence.
  • Identifying your tactics and tips on how to use them.
  • Developing a content strategy.
  • How to measure your progress.
There will be a follow-up email with each attendee. 2 weeks after the workshop to track progress and answer questions.

Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST




Get all 3 Social Media Marketing Workshops for only $129




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