Practical training for small businesses, organizations, and teams
Marketing your business online can feel overwhelming. You are trying to figure out what to post on Facebook or Instagram, whether your website is showing up in Google, how often to email your list, what to do with LinkedIn, and now how to use AI without sounding like every other business on the internet.
It is a lot to keep up with, especially when marketing is not your full-time job.
Crummy Media Solutions offers practical social media, digital marketing, and AI training for small businesses, nonprofits, municipalities, organizations, and staff teams across Ontario. Training can be customized to your business, your team, your comfort level, and your goals.
The focus is always on helping you understand what to do, why it matters, and how to use digital marketing in a way that supports your business. You do not need to chase every trend or learn every tool. You need a clear plan, better confidence, and practical skills you can actually use.
Training that meets you where you are
Every business and organization is different. Some people need help getting started with social media. Some need a better content plan. Some need to understand how their website, SEO, email marketing, and social media all work together. Others want to start using AI, but they do not want their content to sound generic, stiff, or disconnected from their real voice.
That is why the training is customized. We can focus on the areas where your team needs the most support, whether that is learning a specific platform, creating better content, building a marketing plan, improving your website messaging, or using AI tools more effectively.
Training can be delivered one-on-one, in small groups, or as a team workshop.
Training topics may include
Training can be built around your needs, but common topics include social media strategy and content planning, Facebook, Instagram, and LinkedIn training, content creation for social media, blog content and website updates, email marketing strategy, website content and SEO basics, Google Business Profile and local visibility, digital marketing strategy, AI tools for small business marketing, prompt writing for better AI results, and using AI while keeping your messaging human.
The goal is to help you create content that connects with your audience and build a practical marketing plan your team can actually use.
Social media training
Social media is often where small businesses start, but it should not be treated as a random posting exercise. Good social media has a purpose. It helps people understand who you are, what you offer, why it matters, and how to take the next step.
Social media training can help your team understand what to post and why, how to create a realistic content plan, how to write captions that sound natural, and how to use Facebook, Instagram, and LinkedIn more effectively. We can also look at how your social media connects with your website, email list, Google Business Profile, and overall marketing goals.
You do not need to be on every platform. You need to be clear, consistent, and useful where your audience is actually paying attention.
Digital marketing training
Digital marketing is bigger than social media. Your website, email list, Google Business Profile, SEO, online reviews, content, and social channels all work together. When those pieces are disconnected, marketing can feel scattered and frustrating.
Digital marketing training helps your team see the bigger picture. We can look at your audience, your message, your website content, your calls to action, your email marketing, your local visibility, and the platforms you are using. From there, we can build a more practical plan so your marketing feels less reactive and more intentional.
This is especially helpful for teams where more than one person is involved in marketing, or where someone has been handed the social media accounts and is doing their best with limited time and training.
AI training with a human-first approach
AI can be a useful tool for marketing, but it should not replace your voice, your values, or your understanding of your audience. Used poorly, AI can make your business sound bland and generic. Used well, it can help you save time, organize your ideas, improve your content, and make marketing feel more manageable.
AI training can include how to use tools like ChatGPT for marketing support, how to write better prompts, how to use AI for content ideas, blog outlines, newsletters, and social media posts, and how to review AI-generated content before you publish it.
Most importantly, we look at how to keep your messaging human. AI should support your thinking, not take over your judgment. The goal is not to sound like AI. The goal is to use AI to help you sound more clearly like yourself.
Private one-on-one training
Private training is ideal for business owners, staff members, or team leads who want focused support. These sessions are tailored to your specific business, so we can look at your accounts, your website, your content, your audience, and your goals.
This is a good fit if you want practical support without sitting through training that is too basic, too advanced, or too generic. You can ask questions, move at your own pace, and focus on the areas where you need the most help.
Small group and team training
Small group training is ideal for businesses and organizations with more than one person involved in marketing. This works well when staff members are responsible for social media, website updates, newsletters, blog posts, events, or content creation.
Team training helps everyone get on the same page, understand the strategy, and build confidence using the tools available to them. It can also help reduce the “I thought someone else was posting that” problem, which is not technically a marketing strategy, even if many of us have tried it.
Ontario Job Grant training provider
The Ontario Job Grant, or OJG, is the updated version of the former Canada-Ontario Job Grant.
Crummy Media Solutions qualifies as a third-party training provider for the Ontario Job Grant and has supported employers using the former Canada-Ontario Job Grant program for the past 8 years. Small businesses and organizations have used this program to train employees in digital marketing, social media, content planning, email marketing, SEO, and digital strategy.
With the rise of AI, this type of training is even more important. Teams need to understand how to use new tools, but they also need to know how to keep their messaging clear, accurate, and human.
Employers apply directly through the Government of Ontario. Crummy Media Solutions can provide the training details needed to support your application, including a training quote, course outline, learning outcomes, training dates and schedule, cost breakdown, and information about the skills employees will gain.
Grant approval is handled by the Province of Ontario, but I can help you clearly define the training your team needs.
Who this training is for
This training is a good fit for small business owners who want their team to feel more confident with marketing, organizations that need staff to manage social media or website content, nonprofits that want clearer messaging and better online visibility, municipalities or community organizations supporting local businesses, and businesses that want to use AI tools without losing their human voice.
It is also a good fit for employees who have been handed the social media accounts, newsletters, website updates, or content planning and need practical training to feel more confident in the role.
Why work with Crummy Media Solutions?
Crummy Media Solutions has been helping small businesses, nonprofits, and organizations with digital marketing, websites, social media, and training since 2012.
My approach is practical, patient, and focused on what will actually help your business. I do not believe every business needs to chase every trend. I do believe every business needs clear messaging, a stronger understanding of their audience, and a realistic plan they can follow.
Training is designed to help you build confidence, ask better questions, and make smarter marketing decisions.
Ready to train your team?
If your business or organization is considering social media, digital marketing, or AI training, let’s talk. We can review your goals, identify your team’s training needs, and prepare a practical training outline.
If you are applying for the Ontario Job Grant, I can also provide the quote, course outline, learning outcomes, and schedule needed to support your application.