Shift – Your Marketing

Your 30-Day Marketing Action Plan

Thank you for joining me at SHIFT. Your marketing does not need more random tasks. It needs one clear next step. Use this page to submit your Find, Trust and Remember scores and choose one marketing improvement you can complete within the next 30 days. After submitting your plan, you may book a complimentary 20-minute review with me. The appointment is completely optional.

1: Nothing is currently in place
2: I have started, but considerable work remains
3: Some things are working, but there are noticeable gaps
4: Most things are working well
5: Everything is working well and kept current

Choose the answer that best reflects your business today. This is not about achieving a perfect score. It is about finding the area that needs your attention first.

Contact information

I'll use your email address to send you a copy of your action plan and information about the optional review call.

Find score

Can the right people discover and understand your business?
  • My website clearly explains what I do and where I work.
  • My Google Business Profile is complete and current.
  • I use the words customers use when searching.
Your Find score(Required)

Trust score

Does what people find give them confidence to take the next step?
  • My website looks current and works properly on a phone.
  • I show recent reviews, examples or customer results.
  • Contacting or buying from me feels clear and easy.
Your Trust score(Required)

Remember score

Will people think of your business when they are ready?
  • People can quickly explain what makes my business useful.
  • I stay visible through helpful emails, posts or community connections.
  • I follow up with people who have shown interest.
Your Remember score(Required)

Choose your next action

Which area needs the most attention?(Required)
Choose something specific and realistic. One completed improvement is more useful than a long list of good intentions.
For example: update my Google Business Profile, collect three recent reviews, test every contact form or send one helpful email to my list.
Sherry Crummy at office

About Sherry Crummy

Sherry is an award-winning business owner with 35 years of marketing experience and the founder of Crummy Media Solutions.

She helps small business owners improve their websites and search visibility, turning confusing online marketing into clear, practical steps.

Sherry also gives back through 100 Women Who Care Lanark County, the Carleton Place Youth Centre board, Starter Company Plus and volunteer committees across the region.