New Logo Design for Natural Connections Childcare

  Kelli Cassidy is the director at the new childcare agency in Lanark County called Natural Connections Childcare. For a logo design she preferred a clean, uncluttered logo that links the idea of connections, community and adult/children. She requested colours that are natural. Not too childish or too sterile. Natural Connections Childcare (NCC) is a …

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Why build your Small Business Brand?

What is a brand and why is branding important?

Some entrepreneurs may believe that the word brand is reserved for big businesses and corporations, while others could believe that brand is defined as a name, symbol or design that identifies your goods and services. The truth is even small businesses need to think about their brand. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Who you are should be based to some extent on who your target customers want and need you to be, focus on the benefits of using your business. Think about which of the benefits are emotional – the most powerful brands tap into emotions. A strong brand is fundamental to your business, and must resonate with your existing and potential clients.
Including a branding strategy in your marketing plan is crucial. Why? Because it personifies your business, delivers your message clearly, increases your credibility, motivates your clients, and creates loyalty. Branding allows you to take a strong stance within your niche market. Don’t you want your business to be recognised as the best? Applied correctly, your brand can help you achieve that.

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Humble Home website design

Humble Home is a  Lanark Highlands-based landscaping and timber frame design business. They build and design landscapes and small homes using natural and sustainable materials that create a symbiotic relationship between people and places. We created the logo design and branding for Humble Home to represent their services and earthy and sustainable vision. The website showcases …

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Cynthia DeRoche Registered Massage Therapist Logo Design

Cynthia DeRoche is a Massage Therapist in Perth, Ontario. Cynthia hired Crummy Media Solutions to create her new website. It was at this time she realized that she should have a logo design and some branding development. She wanted something with the echinacea flower, for its health benefits. The simple curve under her name represents …

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Content Is King in Building Engagement and Trust

What you write and publish online is the core of your website. Your content engages your readers, attracts their attention, and builds interest in your company. Providing useful, insightful and well-written information heightens professional credibility, creates trust, and engages your readers to believe in what you are selling. Remember: This is business, not personal. Strategic content ensures you share relevant information with your target audience and will eventually boost business.

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