“AI” used to conjure up ideas of robots, science-fiction, or high-tech systems, but in recent years applications and access to artificial intelligence have shifted immensely. Advancements in artificial intelligence have made it incredibly practical, affordable, and accessible for small business owners who want to streamline their day-to-day workload. Artificial intelligence (AI) is just a tool. …
Local SEO is a subset of search engine optimization that helps your business appear in search results when people are looking for services or products in a specific location. It ensures your business is discoverable by potential customers nearby who are actively searching for what you offer. Think about your own search habits. Chances are …
If you’re a small business owner you’ve likely heard that SEO or search engine optimization is essential to your online visibility. But with all of its technical jargon, search engine optimization can seem overwhelming – especially if you’re already feeling like your resources are stretched thin. The good news is that SEO isn’t as complicated …
I recently published a blog post outlining the importance of storytelling for nonprofit organizations looking to stand out and appeal to their audience. Today, I want to build on that by sharing some of the digital marketing tools you can use to effectively tell and amplify those stories online. Compelling stories create a sense of …
Email marketing is the practice of sending commercial-focused messages to a group of subscribers, using email as your method of delivery. For example, Email marketing continues to be one of the most cost-effective forms of digital marketing. When integrated into your marketing strategy effectively, it can significantly boost customer engagement and sales for small businesses. …
