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How to Use AI to Create Content That Still Sounds Human

“AI” used to conjure up ideas of robots, science-fiction, or high-tech systems, but in recent years applications and access to artificial intelligence have shifted immensely.  Advancements in artificial intelligence have made it incredibly practical, affordable, and accessible for small business owners who want to streamline their day-to-day workload. Artificial intelligence (AI) is just a tool. …

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Boost Your Nonprofit’s Impact: Digital Marketing for Effective Storytelling

I recently published a blog post outlining the importance of storytelling for nonprofit organizations looking to stand out and appeal to their audience. Today, I want to build on that by sharing some of the digital marketing tools you can use to effectively tell and amplify those stories online. Compelling stories create a sense of …

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5 Simple Tips for Planning Your Social Media Marketing Content

[retweet] [facebook]

 You Like Me: Now What?

You’re a small business owner in Lanark County and you’ve finally decided you need a Facebook page for your small business. You’ve got it set up. You’ve encouraged your family, some friends and a couple of your customers to “Like” your page. You look on your small business page with pride. Then all of a sudden you ask yourself, “Ummm…what now?”

It’s a good question. What are you supposed to be doing with this social media thing? How do you make it work for your business?

One word: plan. Whether you’re using Facebook, Twitter, Pinterest, all of the above, or something else, you need to have a plan for the content you post. There are five simple rules you can follow to help you do this.

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