Digital Marketing

16 Useful Online Marketing Tools to Implement in your Small Business 

As a small business owner, you likely juggle a lot of different responsibilities.  Your daily to-do list is long, and you have what feels like a million projects on-the-go.  You’re managing both the client or customer side as well as the team side of your company.  You have big goals and dreams for your business …

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What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

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Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

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Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

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Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

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Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

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New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late …

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Digital Marketing Trends: Planning for 2015

digitalmarketing2015Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem.

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