Digital Marketing

Get Ready for 2020 – Social Media Marketing Workshops

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? If so, social media coaching and training can help you get there. To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you …

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Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

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New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late …

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Digital Marketing Trends: Planning for 2015

digitalmarketing2015Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem.

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Social Media Branding for Stewart Park Festival

The Stewart Park Festival is a weekend music festival in Perth, Ontario. The organizers and manager wanted to reach a wider audience this year and decided to step up their marketing efforts. This meant developing a new website, and developing a stronger social media presence.  I cleaned up their existing logo and made it into vector-format for printing. The design for the social media channels is based on the new design for the website that they had created by PurplePress. Four artists are highlighted to display an example of the festival’s great line up.

On Facebook, if the cover image is click on, it will go to a description of the image and a link to the Performer line up page.  This is another great way to get visitors on Facebook to find out more information on your website.

The Twitter banner is much larger and continues the same images, fonts and colours for the brand.

For the YouTube banner, a very large image much be uploaded, so it looks good on in TV format, but only a small strip shows on computers, and a even smaller amount is shown on mobile devices, so all important information most be centered.

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