Get Ready for 2020 – Social Media Marketing Workshops

 

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? 

If so, social media coaching and training can help you get there. 

To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you can take individually or package together. 

Workshop #1 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Instagram for Business – Advanced Strategies

Tuesday, November 26, 2019 at 12 pm – 1:30 pm

This advanced-level workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.

Course Content:

– How to create an Instagram strategy to meet your business goals
– Optimizing your profile (feed and bio)
– The 80/20 rule of content – what and when to post
– The Instagram algorithm
– The strategy of #Hashtags – How to use the right hashtags and @ mentions
– Tips on good Instagram photography
– Optimizing Stories
– Instagram Stories and live broadcasting
– Monitor the impact and Measure success through analytics
– IGTV
– Instagram Analytics
– Power of Instagram Ads

This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests

Course requirements:
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $129

Presenter: Sherry Crummy

Instagram for Business – $29 + HST

 

LinkedIn for Business – Creating Connections

Tuesday, December 10, 2019 at 12 pm – 1:30 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members



 

Developing a Social Media Strategy for your Business Workshop

Tuesday, January 7, 2020 at 12 PM – 3 PM

You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3-hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience, and learn how to track and measure the success of your marketing campaign.

This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business.

Workshop Outline:
  • Establish SMART social media goals.
  • Identifying your target audience.
  • What are your key messages?
  • Audit your social media presence.
  • Identifying your tactics and tips on how to use them.
  • Developing a content strategy.
  • How to measure your progress.
There will be a follow-up email with each attendee. 2 weeks after the workshop to track progress and answer questions.

Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST




Get all 3 Social Media Marketing Workshops for only $129




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Tips for Search Engine Optimized Content for your Website

create awecome contentSearch Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue.
Your business’ website must be efficient, functional and full of quality, engaging content. Content is crucial and highly valuable. Well optimized content makes it easier for search engines to locate. In other words, content is king! Your content should be specifically written with this in mind. If you want to have a successful website, it is imperative to pay close attention to your content. Remember, the Internet is the “information highway,” and people come there to get detailed information–not just generalities or pictures. Invest in good content to differentiate your business and give people reasons to do business with you. Of course, it must be easy for people to browse and read, too.
Here are some tips to optimize the content on your website, and to get found with Google Panda 4.2, Google’s algorithm.

  • Make sure each page of your site has at least 300 words of unique content that can’t be found elsewhere on your site or anywhere else on the web.
  • Set up a blog on your domain, and publish something on it as often as you can. To start, aim for twice a month. Write articles that you would personally find interesting and would want to read.
  • Set up news posts and/or events on your website. Discuss what’s new for your business: new products, new services or other changes and updates. Create an event calendar for sales events, workshops, and promotions.
  • Refresh your content often. Search engines look for periodic changes as a sign that content is updated and relevant. Even small changes in headlines and body copy can satisfy this requirement. Fresh content is one of the best investments in keeping your site higher in the search rankings. And, given that few of your competitors probably do it, site updates may give you a competitive advantage.
  • Make it dynamic and visually interesting! For example, create videos, podcasts, webinars, infographics, illustrations, PDF downloads.
  • Identify 2-3 primary audiences for your product or service, and create unique content for each one. What are the main points or features that relate best to their individual needs?
  • Avoid doing hard product pitches too often, and talk about other related topics that will interest your audience. Having users return to your site increases the likelihood that they will one day become clients.
  • Add Social Share buttons to your blog and news posts so it is easy for visitors to share with their followers.
  • Last must not least, make sure you have Google Analytics installed on your website to keep track of the type of posts or content that is driving the most traffic to your site. Take a look at the keywords and phrases that visitors used to find your site. This will help you plan your content for future posts.

Review your website! Is your website content and the frequency of your posts helping or hurting your SEO? Investing time in your website structure and content is crucial in today’s business world. Providing regular, quality content that visitors will find beneficial and useful will drive more people to your website. Those visitors will bring even more visitors once shared on social media. The end result will be more search results to your website while allowing your potential customers to find you online.

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New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late mother. She has many customers from the Lanark County area, as well as, Ottawa and surrounding areas that are looking for that personal attention.

After completing a Digital Marketing Strategy Plan for Crystal at Lorraine’s Breast Care Studio and More, it was clear that a new dynamic website would help reach her marketing goals. We discussed with Crystal her goals, design preferences and website functionality requirements. She now has a dynamic new website to help support her digital marketing efforts. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Digital Marketing Strategy Plan
  • Website Design and Development
  • Website and Social Media Management

 

Lorraine's Breast Care Studio and More Website Design

 

Visit the website Lorraine’s Breast Care Studio and More

 

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