Starting a business and building one that can sustain itself long-term are two different things. In the beginning, there’s a lot of excitement and passion driving your decisions. You’re often willing to do whatever it takes to make things work. You work long hours, manually manage every task, take on every client, and figure things …
There’s something about the end of summer that seems to bring a renewed sense of motivation for business owners. Small businesses tend to move at a slightly slower pace through July and August. People are traveling, taking vacation, spending more time outside, and often accept that projects are going to take a little longer while …
In my last blog post, I introduced Generative Engine Optimization (GEO) and explored why it matters as AI changes the way people search online. If you’re new to GEO, here’s a quick recap. Consumer habits online are changing. Rather than typing keywords into search engines like Google, more people are turning to AI tools like …
Have you noticed your website traffic changing recently? Consumer search behaviour, as well as search engines themselves, are evolving rapidly, and that shift may already be influencing your online visibility. Artificial intelligence (AI) isn’t just helping businesses create content. It’s also changing the way people discover businesses, products, and services. Increasingly, consumers are turning to …
Artificial intelligence (AI) can absolutely streamline your marketing efforts. But it can’t replace you, or what makes your business and its marketing uniquely yours. AI is one of the most popular tools in the business world right now. It’s a hot topic for a variety of reasons, and depending on who you ask, it’s either …
Starting a business requires a lot of effort and intention. And without a sense of purpose behind what you’re doing, who you’re helping, and the impact you want to make, chances are the initial excitement surrounding your idea and business plan will fade quickly. This year marks 40 years since I graduated from secondary school, …
Social media can sometimes feel like shouting into a void. How often have you been proud of a piece of content — or simply proud that you managed to post something at all — only for it to fall flat upon posting? No comments or inquiries come out of it, and you’re left wondering where …
Most small business owners and non-profit leaders have some kind of marketing plan. It might live in a Google Doc, in a notebook, or simply in your head (though I definitely don’t recommend that last one). Usually, this plan comes together at the end or beginning of a year, when motivation is high and the …
December often brings a natural slowdown for small business owners. As clients and customers shift their focus to personal commitments and holiday plans, there are usually fewer active inquiries, fewer emails, and fewer social media comments for us to manage. While this slow season offers a much-needed opportunity to rest, it also creates space for …
Marketing planning often feels intimidating, especially if you’re running a small business with limited time, lack of resources, and a never-ending to-do list. But a strong marketing strategy doesn’t have to be complicated – just clear, sustainable, and flexible enough to support you and your business goals. Here’s how to get started building yours for …
