Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem.
All the World’s a Social Media Stage
William Shakespeare said “All the world’s a stage”. That has never been more true than since social media came along. Free services like Facebook, Twitter, Pinterest, and many others, can help your business become one of the “players” on the global Internet stage.
Of course, not everyone aspires to make their company famous around the world. The good news is that here in Lanark County we have a vibrant local economy and as business owners we can all take advantage of a little local fame by having a strong presence through social media. The result of that is simply this: increased recognition and additional sales for your small business.