Most small business owners and non-profit leaders have some kind of marketing plan. It might live in a Google Doc, in a notebook, or simply in your head (though I definitely don’t recommend that last one). Usually, this plan comes together at the end or beginning of a year, when motivation is high and the …
Marketing planning often feels intimidating, especially if you’re running a small business with limited time, lack of resources, and a never-ending to-do list. But a strong marketing strategy doesn’t have to be complicated – just clear, sustainable, and flexible enough to support you and your business goals. Here’s how to get started building yours for …
The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …
With the holidays only being less than a month away, it’s time to strategize when developing this year’s Christmas marketing campaign… as it will certainly be looking different this year. This year has been full of twists and turns, to say the least. It has us all adapting to meet a new way of life …
