Marketing Strategies

Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

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Tips to Getting More Website Traffic & Sales

Tips to Get More Website Traffic and Sales Have a Digital Marketing Plan A digital marking plan is a plan of action that establishes repeatable tactics and connects marketing tools and content to major goals, using metrics to measure and keep on track.  To create a digital marketing plan, it is important to first establish why you are using online …

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