There’s something about the end of summer that seems to bring a renewed sense of motivation for business owners. Small businesses tend to move at a slightly slower pace through July and August. People are traveling, taking vacation, spending more time outside, and often accept that projects are going to take a little longer while …
Starting a business requires a lot of effort and intention. And without a sense of purpose behind what you’re doing, who you’re helping, and the impact you want to make, chances are the initial excitement surrounding your idea and business plan will fade quickly. This year marks 40 years since I graduated from secondary school, …
Social media can sometimes feel like shouting into a void. How often have you been proud of a piece of content — or simply proud that you managed to post something at all — only for it to fall flat upon posting? No comments or inquiries come out of it, and you’re left wondering where …
Most small business owners and non-profit leaders have some kind of marketing plan. It might live in a Google Doc, in a notebook, or simply in your head (though I definitely don’t recommend that last one). Usually, this plan comes together at the end or beginning of a year, when motivation is high and the …
Marketing planning often feels intimidating, especially if you’re running a small business with limited time, lack of resources, and a never-ending to-do list. But a strong marketing strategy doesn’t have to be complicated – just clear, sustainable, and flexible enough to support you and your business goals. Here’s how to get started building yours for …
Social media can be an amazing tool for discovery and expanding your reach. But, unlike your email list, you don’t own your audience there. Algorithm changes, shadow bans, and platform glitches can all affect how many people actually see your posts. One day, your content performs well; the next, engagement plummets, even though your effort …
The fall season is the perfect time to take stock of your business. You’ve returned from summer travels, the kids are back in school, events have slowed and cooler weather welcomes you back inside, inviting in new routines and rituals. It’s also the start of the final quarter of the year. This is an ideal …
“AI” used to conjure up ideas of robots, science-fiction, or high-tech systems, but in recent years applications and access to artificial intelligence have shifted immensely. Advancements in artificial intelligence have made it incredibly practical, affordable, and accessible for small business owners who want to streamline their day-to-day workload. Artificial intelligence (AI) is just a tool. …
Your LinkedIn profile is more than a resume. It’s a personal landing page that can help you build trust, attract opportunities, and show up in the right searches. Let’s walk through how to build a LinkedIn profile that stands out. Basic Elements of a Great LinkedIn Profile A recent, high-quality professional profile photo Your profile …
Summer is quickly approaching, and with this particular season can often come a lot of uncertainty and stress for small business owners. For some, it’s a time of peak demand, while for others it’s the opposite – quiet inboxes, fewer sales and unpredictable revenue. Wherever you land on this spectrum, one thing remains true: your …
