search engine optimizaton

Tips for Planning a Successful Website

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …

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Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …

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Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

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Tips for Optimizing your Web Presence


What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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