search engine optimizaton

Web accessibility for beginners: 8 ways to make your website more accessible

Web accessibility for beginners: 8 ways to make your website more accessible The Internet at its core was designed to work for everyone – regardless of ability, location, and language.  In fact Tim Berners-Lee, the inventor of the World Wide Web himself, has stated, “The power of the Web is in its universality. Access by …

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Celebrating One Year of Revolutionary AI Evolution

It’s been a remarkable year since OpenAI introduced ChatGPT to the world. What began as an advanced AI technology has evolved so rapidly that its original version now seems almost elementary. This journey of ChatGPT, in just one year, exemplifies the astonishing pace of progress in the field of generative AI. The Surprising Impact The …

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Optimizing Google Business Profile for Local SEO Growth

Take Advantage of the Tools Available in the Google Business Profile to Expand Your Business Focusing some of your marketing resources on search engine optimization (SEO) is something any (good) marketing consultant will advise you to do.  With some simple tweaks to your website wording, formatting, and content, you can drastically increase your website traffic …

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A Beginner Social Media Content Creation Guide for Small Business Owners 

Staying on top of social media management can be a lot of work.  Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …

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16 Useful Online Marketing Tools to Implement in your Small Business 

As a small business owner, you likely juggle a lot of different responsibilities.  Your daily to-do list is long, and you have what feels like a million projects on-the-go.  You’re managing both the client or customer side as well as the team side of your company.  You have big goals and dreams for your business …

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What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

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How to Improve Your Search Engine Optimization for More Traffic and Sales

Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention.  Get clear on your plan  What is the goal of this new project …

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Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

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Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

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7 Reasons Why WordPress Powers over 40% of all Websites

If you have a business, you need a website.  But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …

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