Take Advantage of the Tools Available in the Google Business Profile to Expand Your Business Focusing some of your marketing resources on search engine optimization (SEO) is something any (good) marketing consultant will advise you to do. With some simple tweaks to your website wording, formatting, and content, you can drastically increase your website traffic …
Staying on top of social media management can be a lot of work. Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …
As a small business owner, you likely juggle a lot of different responsibilities. Your daily to-do list is long, and you have what feels like a million projects on-the-go. You’re managing both the client or customer side as well as the team side of your company. You have big goals and dreams for your business …
While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months. Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …
Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention. Get clear on your plan What is the goal of this new project …
Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes. The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …
It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …
If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …
The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …
Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …
