What is Web Presence Optimization (WPO)?
WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings, etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.