search engine optimizaton

7 Reasons Why WordPress Powers 40% of all Websites

If you have a business, you need a website.  But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …

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Tips for Planning a Successful Website

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …

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Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

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Tips for Optimizing your Web Presence


What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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