In my last blog post, I introduced Generative Engine Optimization (GEO) and explored why it matters as AI changes the way people search online. If you’re new to GEO, here’s a quick recap. Consumer habits online are changing. Rather than typing keywords into search engines like Google, more people are turning to AI tools like …
Have you noticed your website traffic changing recently? Consumer search behaviour, as well as search engines themselves, are evolving rapidly, and that shift may already be influencing your online visibility. Artificial intelligence (AI) isn’t just helping businesses create content. It’s also changing the way people discover businesses, products, and services. Increasingly, consumers are turning to …
Artificial intelligence (AI) can absolutely streamline your marketing efforts. But it can’t replace you, or what makes your business and its marketing uniquely yours. AI is one of the most popular tools in the business world right now. It’s a hot topic for a variety of reasons, and depending on who you ask, it’s either …
Local SEO is a subset of search engine optimization that helps your business appear in search results when people are looking for services or products in a specific location. It ensures your business is discoverable by potential customers nearby who are actively searching for what you offer. Think about your own search habits. Chances are …
Artificial intelligence (AI) search isn’t just around the corner—it’s already here, and it’s transforming the digital landscape in ways that you can’t ignore as a business owner and marketer. Search engines are getting smarter, and if your website content isn’t optimized for this shift, your visibility and traffic could take a serious hit. Don’t panic …
A new year is an ideal time to set meaningful goals for your business. Before you set these new goals though, make time to reflect on the insights you have available to you from this past operating year. Here’s how.
Digital marketing is a rapidly evolving field, and for small business owners this can feel overwhelming. However, being aware of new marketing trends, strategies, and platforms, can help you make more informed marketing decisions. In this post, we’re outlining 6 areas of digital marketing to watch in 2025.
There are always opportunities to improve your website, ensuring it’s user-friendly, functional, and aligned with your goals. Here are 8 ways to refresh your website this year.
I’m excited to guide you through the latest tools and strategies to help you take your marketing to the next level! Join me for these in-person workshops, packed with value, at the Whitewater Municipal Office in Cobden on October 16 and the Quality Inn & Suites in Petawawa on October 18. We’ll dive into effective …
Your website is a key hub for prospective clients and customers. Like other marketing initiatives, a website offers the rare opportunity for people searching for the solutions you provide, to discover you without prior knowledge of your business. It can be a platform for making sales or sharing supportive information (like this blog post) depending …
