search engine optimizaton | Crummy Media Solutions

How to Improve Your Search Engine Optimization for More Traffic and Sales

Whenever you’re working on a new initiative for your business, whether that be starting on a new social media platform, testing out paid ads, or focusing on your search engine optimization to boost website traffic, you need to do so with intention. Get clear on your plan What is the goal of this new project …

Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes. The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

7 Reasons Why WordPress Powers over 40% of all Websites

If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …

Tips for Planning a Successful Website

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …

Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …

Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

Tips for Optimizing your Web Presence

What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings, etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.