New Online Social Media Marketing Workshops for 2020

Are you stepping up your social media marketing in 2020? 

We all know the importance of social media marketing in today’s marketing world, but not all of us can keep up with the ever-changing landscape of all the social media tools. 

Learn how to create an engaged community around your business with social media marketing. Learn how to attract your targeted audience, provide value for followers, promote your brand, and set up targeted advertising campaigns on platforms like Facebook and Instagram.

Sherry Crummy at Crummy Media Solutions is offering 4 new online social media marketing workshops that you can take individually or package together. Sherry has been training and coaching businesses on how to make the most of their online marketing efforts for over 8 years. 

Workshop #1 will be all about Facebook Marketing – How to connect with your audience in 2020

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

Workshop #4 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Facebook Marketing – How to connect with your audience in 2020

Tuesday, March 10 at 10 am – 12:00 pm

Learn about all the important aspects of Facebook Marketing in 2020 during this hands-on workshop.

As a small business owner, the greatest challenge trying to wear all hats, and marketing is often put the back burner or not planned strategically to see results.

This workshop will guide you in using the best practice through to creating content strategy’s and planning that will take your Facebook Marketing to the next level.

This workshop will show you the fundamentals of Facebook Business Marketing which includes: Facebook business page revamp to maximize business exposure, business page best practices, generate Likes, ROI, analysis of your market, boosting and advertising basics, strategic planning, content planning, creative social designing tools and time at the end for your questions.

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $99

Facebook Marketing for Business  – $29 + HST






Leveraging LinkedIn For Business Growth Workshop

Tuesday, April 7, 10 am to 12 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members

What you need:

  • join the workshop via a laptop or desktop computer.
  • a headshot photo on your computer to upload onto your profile (preferably in .jpg file format)
  • your resume and two paragraphs about your experience and skills on your computer

If you have a profile, you will need to know your password.

Workshop via Zoom

or Social Media Marketing series = $99

Leveraging LinkedIn For Business Growth  – $29 + HST






Facebook Advertising – Beyond the Boost Button

Tuesday, May 12, 10 am – 12 pm

Learn how to leverage the most powerful tools in Facebook and manage ad campaigns more efficiently. This workshop explores Facebook Business Manager to make data-driven decisions and refine your business’ advertising.

Topics include:

  • Creating custom Audiences
  • Building Custom Audiences
  • Using Facebook Creative Hub
  • Ad Reporting
  • Allocating Your Ad Budget
  • How to Measure Success

Requirements: Must have already have a Facebook Ad account set up.

Workshop via Zoom

or Social Media Marketing series = $99

Facebook Advertising – Beyond the Boost Button Workshop – $29 + HST






Instagram for Business – Building your Brand -101

Tuesday, June 10 at 10 am – 12:00 pm

This workshop will involve practical and hands-on learning which will ultimately show you how to build an authentic and genuine Instagram presence to grow your business.

The focus will be on:

  • What does Instagram offer that other social networks do not?
  • Who is your target audience?
  • Which members of your audience are active on Instagram?
  • How can you partner your Instagram marketing plan with other social strategies?
  • Creating a profile and grid aesthetic which works for you
  • The strategy of #Hashtags – How to use the right hashtags and @ mentions
  • Content planning and scheduling
  • Posting to drive engagement that truly connects
  • An overview of Instagram Stories
  • Reviewing Instagram Analytics.

It is designed for those that have some knowledge of Instagram (ideally have the business account set up and running, though that is not essential) but want to learn how to unlock its full potential with the addition of new functionality and increased strategic understanding.

Course requirements:
Basic familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account.

Workshop via Zoom

or Social Media Marketing series = $99

Instagram for Business – Building your Brand -101 – $29 + HST





 


Get all 4 Social Media Marketing Workshops for only $99





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Get Ready for 2020 – Social Media Marketing Workshops

 

Have you made your business goals for 2020? Was one of them to create more awareness of your business and to make more sales? 

If so, social media coaching and training can help you get there. 

To help you prepare and plan to start 2020 with a bang, I am offering 3 workshops that you can take individually or package together. 

Workshop #1 will be all about Instagram Marketing and showing you how to improve your presence, rock the new features to grow your audience. 

Workshop #2 is taking on Linkedin for your business. How to make real connections that will make a difference in your business. 

Workshop #3 is where we dive deep into your digital marketing and social media goals for 2020 and develop a strategy around it. Figure out your unique selling proposition and get your messages out there. 

 

Instagram is one of the most important and most powerful marketing channels of our time. Most successful brands are primarily thinking first and foremost about how this visual social channel is going to help propel their brand.

Instagram for Business – Advanced Strategies

Tuesday, November 26, 2019 at 12 pm – 1:30 pm

This advanced-level workshop will be a deep dive into Instagram as a marketing channel. You will learn how to increase and improve your business’ presence on Instagram – how to get better engagement, more followers and ultimately drive more customers – as well as tools and strategies you can use to be more efficient with the time you spend on Instagram planning.

Course Content:

– How to create an Instagram strategy to meet your business goals
– Optimizing your profile (feed and bio)
– The 80/20 rule of content – what and when to post
– The Instagram algorithm
– The strategy of #Hashtags – How to use the right hashtags and @ mentions
– Tips on good Instagram photography
– Optimizing Stories
– Instagram Stories and live broadcasting
– Monitor the impact and Measure success through analytics
– IGTV
– Instagram Analytics
– Power of Instagram Ads

This workshop is for those who already have an Instagram account and want to progress to an advanced level, basics will not be covered. There will be opportunities for questions during the session, and at the end for any specific requests

Course requirements:
Familiarity with Instagram and an Instagram account
Smartphone with a running Instagram account

Cost: $29
Workshop via Zoom

or Social Media Marketing series = $129

Presenter: Sherry Crummy

Instagram for Business – $29 + HST

 

LinkedIn for Business – Creating Connections

Tuesday, December 10, 2019 at 12 pm – 1:30 pm

LinkedIn is an amazing B2B marketing tool if you use it correctly. It is not just a place to store your online CV or search for jobs. It is a business imperative to have a great presence on LinkedIn.

At this hand’s on session, Sherry Crummy will show you how LinkedIn can benefit you, your company and brand.

We’ll start from the beginning and discuss:

– What LinkedIn is and why you should be using it;
– How to create a great personal profile;
– How you can use it to build the relationships that are key to your success; and
– Tips and techniques for LinkedIn best practices

After leaving this session, you will:

  • Have created a LinkedIn account, if you don’t have one
  • Create/update a profile that creates the right professional impression
  • Optimize your profile so you are found by people looking for your skills
  • Understand LinkedIn etiquette so you are confident when using LinkedIn
  • Connect with others via LinkedIn
  • Learn how to use groups and engage with other members



 

Developing a Social Media Strategy for your Business Workshop

Tuesday, January 7, 2020 at 12 PM – 3 PM

You know you that online marketing, social media and content development are important aspects to your business marketing strategy. Yet, you are not sure how to leverage the power of digital and social media marketing. If you would like to learn how to develop a more effective social media and online marketing strategy for your business, in this 3-hour workshop, we will work on developing a relative social media strategy for your business; develop engaging content that speaks to your target audience, and learn how to track and measure the success of your marketing campaign.

This is a hands-on workshop is ideal for new business owners and those who are interested in developing a digital marketing and social media strategy to grow their business.

Workshop Outline:
  • Establish SMART social media goals.
  • Identifying your target audience.
  • What are your key messages?
  • Audit your social media presence.
  • Identifying your tactics and tips on how to use them.
  • Developing a content strategy.
  • How to measure your progress.
There will be a follow-up email with each attendee. 2 weeks after the workshop to track progress and answer questions.

Developing a Digital Marketing and Social Media Strategy Workshop – $99 + HST




Get all 3 Social Media Marketing Workshops for only $129




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