social media marketing

Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

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Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

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Quick Tips to Revamp Your Marketing Plan for the New Year

The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …

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Quick Ways Businesses Can Maximize Results on LinkedIn

Let me guess, the first things that comes to your mind when you hear “LinkedIn” is related to professionalism, an online resume, or job searches. Initially, job searches were the main purpose of the platform, but it has slowly grown with it’s dynamic changing in the world of business. This has resulted in it becoming an …

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Tips to Getting More Website Traffic & Sales

Tips to Get More Website Traffic and Sales Have a Digital Marketing Plan A digital marking plan is a plan of action that establishes repeatable tactics and connects marketing tools and content to major goals, using metrics to measure and keep on track.  To create a digital marketing plan, it is important to first establish why you are using online …

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