social media marketing

A Beginner Social Media Content Creation Guide for Small Business Owners 

Staying on top of social media management can be a lot of work.  Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …

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16 useful online marketing tools to implement in your small business 

As a small business owner, you likely juggle a lot of different responsibilities.  Your daily to-do list is long, and you have what feels like a million projects on-the-go.  You’re managing both the client or customer side as well as the team side of your company.  You have big goals and dreams for your business …

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What you should be looking for when hiring a social media management service 

While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan.  Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …

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Why You Need a Digital Marketing Audit (And How to Conduct One)

Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes.  The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …

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Creating an Online Marketing Plan for the New Year

Each new year is an opportunity for you to reflect on and refresh your online presence for the months ahead.  Your business has likely changed over the past year. Your offerings might look slightly different, your ideal target audience may have shifted, or you might have changed your brand colours, and your marketing plan for …

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Quick Tips to Revamp Your Marketing Plan for the New Year

The New Year is a perfect time to reset in all areas of life. It’s traditionally a time to reflect on the past year and the lessons that came out of it while evaluating what we want to change moving into the new year. This being said, it shouldn’t be any different for your business! …

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Quick Ways Businesses Can Maximize Results on LinkedIn

Let me guess, the first things that comes to your mind when you hear “LinkedIn” is related to professionalism, an online resume, or job searches. Initially, job searches were the main purpose of the platform, but it has slowly grown with it’s dynamic changing in the world of business. This has resulted in it becoming an …

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Tips to Getting More Website Traffic & Sales

Tips to Get More Website Traffic and Sales Have a Digital Marketing Plan A digital marking plan is a plan of action that establishes repeatable tactics and connects marketing tools and content to major goals, using metrics to measure and keep on track.  To create a digital marketing plan, it is important to first establish why you are using online …

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