Social media can sometimes feel like shouting into a void. How often have you been proud of a piece of content — or simply proud that you managed to post something at all — only for it to fall flat upon posting? No comments or inquiries come out of it, and you’re left wondering where …
Marketing planning often feels intimidating, especially if you’re running a small business with limited time, lack of resources, and a never-ending to-do list. But a strong marketing strategy doesn’t have to be complicated – just clear, sustainable, and flexible enough to support you and your business goals. Here’s how to get started building yours for …
Do you ever wonder how to optimize your blog and social media content? Are you hoping to save time and energy on the content creation process within your small business? Or, maybe you’re curious about the best ways to boost your content’s SEO and engagement? The answer to all of these questions is the same: …
Your LinkedIn profile is more than a resume. It’s a personal landing page that can help you build trust, attract opportunities, and show up in the right searches. Let’s walk through how to build a LinkedIn profile that stands out. Basic Elements of a Great LinkedIn Profile A recent, high-quality professional profile photo Your profile …
Digital marketing is a rapidly evolving field, and for small business owners this can feel overwhelming. However, being aware of new marketing trends, strategies, and platforms, can help you make more informed marketing decisions. In this post, we’re outlining 6 areas of digital marketing to watch in 2025.
I’m excited to guide you through the latest tools and strategies to help you take your marketing to the next level! Join me for these in-person workshops, packed with value, at the Whitewater Municipal Office in Cobden on October 16 and the Quality Inn & Suites in Petawawa on October 18. We’ll dive into effective …
Staying on top of social media management can be a lot of work. Platforms are constantly changing their algorithms and posting recommendations, new platforms pop-up out of nowhere (hello Threads), it seems as if you’re expected to know how to create graphics, edit videos, be a skilled photographer and write captivating captions all at once, …
As a small business owner, you likely juggle a lot of different responsibilities. Your daily to-do list is long, and you have what feels like a million projects on-the-go. You’re managing both the client or customer side as well as the team side of your company. You have big goals and dreams for your business …
While social media was once more of a buzzword, today it has become an essential part of almost every business’s marketing strategy and plan. Whether your consumers are young teens scrolling Tik Tok between classes, or 50+-year-old businesswomen only on LinkedIn to grow their network and scale their business, social media plays an essential role …
Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes. The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …
