The Social Capital Conference is approaching quickly, just over two weeks away, on July 26, 2014. It is much more than a one day learnathon, as the tagline suggests. This year, I have the honour of being on the Organizing committee and well as being a speaker at the event. I have been an attendee in the past and knew I wanted to be a part of this social media celebration. The conference may only be a day long, but it can be much more than a one day event, if you make the most of it.
William Shakespeare said “All the world’s a stage”. That has never been more true than since social media came along. Free services like Facebook, Twitter, Pinterest, and many others, can help your business become one of the “players” on the global Internet stage.
Of course, not everyone aspires to make their company famous around the world. The good news is that here in Lanark County we have a vibrant local economy and as business owners we can all take advantage of a little local fame by having a strong presence through social media. The result of that is simply this: increased recognition and additional sales for your small business.