Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones.
 
Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business.

Think about how others use the Google search engine to find what they are looking for locally, they will usually type in the service or product then the location. For example, “Italian restaurant near me” or “Italian restaurant + LOCATION,” they don’t want to browse websites. They want to find a restaurant.

Google understands this and has started showing real local businesses at the top of their search results.

If you want to show up in those results, you need to create and optimize your listing now and keep it up to date. 

Claiming and verifying your Google My Business Account will allow you to reach customers with the Google map and listing tools. It will also ensure customers have correct hours, contact information and location. 

When you claim your business, Google will send you a verification code to the store address that you listed (so make sure it is a mailing address too, and not just a business location)

What is Google My Business? 

Google My Business(GMB) is a platform where you can control your business listing in local Google search engine results and Google Map placement.

You can add contact information, business hours, photos, video, and engage with potential customers through reviews and questions.

It is a great tool for managing your online reputation by responding to those customer reviews.

 

Why Do You Need to Claim your Google My Business listing?

Google My Business works hand in hand with your website to increase your local online presence. 

Mobile users want to find information quickly online, and not have to look through all the websites to find what they need. If they can find what they need on the business page and can book or ask a question easier, that is better for them and you. 

Top Local Search Results

For local searches, Google does not give websites the prime real estate, that goes to the top business listings, right below the ads.

82% of smartphone shoppers make a “near me” or local search before deciding on a business and most people looking for something local, are looking on their smartphones. 

This is why it is so important that you not only have set up or claimed your Google My Business Listing, but also that you assure that all relevant information is added as well that potential customers may be looking for. 

Checklist for Google My Business

  • Have you claimed your Google My Business listing?
  • Is your business name, address and phone number correct?
  • Are your business hours correct?
  • Are you listed under the correct business categories?
  • Have you added at least 5 – 7 quality photographs? Businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses that without photos, according to Google.
  • Have you added a video? (maybe a 360’ tour)
  • Have you written a great business description?
  • Have you included that you accept credit cards and other types of payments?
  • Have you encouraged your customers to add reviews?
  • Have you responded to both positive and negative reviews?
  • Do you regularly add posts?
  • Have you added a menu or list of products and services?

Create a Google My Business (GMB) Listing

Here’s a quick overview of key steps to take when setting up GMB:

  1.  Log in to the Google Account you want to be associated with your business (or create a Google Account if you don’t already have one).
  2. Go to business.google.com and select “Start now” in the top right-hand corner.
  3. Enter your business name and location.
  4.  Add your phone number. 
  5. Include a link to your website.
  6. Select relevant categories and subcategories. 
  7. Add at least 5-7 photos of your business, interior and exterior. 
  8. Add up-to-date business hours.
  9. Include any relevant business information, such as menus, reservations, or book appointments. 
  10. Respond to business review and ask for business reviews from happy clients. 

If you have any questions or need help with your listing, send me an email

Read More

Tips for Search Engine Optimized Content for your Website

create awecome contentSearch Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue.
Your business’ website must be efficient, functional and full of quality, engaging content. Content is crucial and highly valuable. Well optimized content makes it easier for search engines to locate. In other words, content is king! Your content should be specifically written with this in mind. If you want to have a successful website, it is imperative to pay close attention to your content. Remember, the Internet is the “information highway,” and people come there to get detailed information–not just generalities or pictures. Invest in good content to differentiate your business and give people reasons to do business with you. Of course, it must be easy for people to browse and read, too.
Here are some tips to optimize the content on your website, and to get found with Google Panda 4.2, Google’s algorithm.

  • Make sure each page of your site has at least 300 words of unique content that can’t be found elsewhere on your site or anywhere else on the web.
  • Set up a blog on your domain, and publish something on it as often as you can. To start, aim for twice a month. Write articles that you would personally find interesting and would want to read.
  • Set up news posts and/or events on your website. Discuss what’s new for your business: new products, new services or other changes and updates. Create an event calendar for sales events, workshops, and promotions.
  • Refresh your content often. Search engines look for periodic changes as a sign that content is updated and relevant. Even small changes in headlines and body copy can satisfy this requirement. Fresh content is one of the best investments in keeping your site higher in the search rankings. And, given that few of your competitors probably do it, site updates may give you a competitive advantage.
  • Make it dynamic and visually interesting! For example, create videos, podcasts, webinars, infographics, illustrations, PDF downloads.
  • Identify 2-3 primary audiences for your product or service, and create unique content for each one. What are the main points or features that relate best to their individual needs?
  • Avoid doing hard product pitches too often, and talk about other related topics that will interest your audience. Having users return to your site increases the likelihood that they will one day become clients.
  • Add Social Share buttons to your blog and news posts so it is easy for visitors to share with their followers.
  • Last must not least, make sure you have Google Analytics installed on your website to keep track of the type of posts or content that is driving the most traffic to your site. Take a look at the keywords and phrases that visitors used to find your site. This will help you plan your content for future posts.

Review your website! Is your website content and the frequency of your posts helping or hurting your SEO? Investing time in your website structure and content is crucial in today’s business world. Providing regular, quality content that visitors will find beneficial and useful will drive more people to your website. Those visitors will bring even more visitors once shared on social media. The end result will be more search results to your website while allowing your potential customers to find you online.

Read More

New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late mother. She has many customers from the Lanark County area, as well as, Ottawa and surrounding areas that are looking for that personal attention.

After completing a Digital Marketing Strategy Plan for Crystal at Lorraine’s Breast Care Studio and More, it was clear that a new dynamic website would help reach her marketing goals. We discussed with Crystal her goals, design preferences and website functionality requirements. She now has a dynamic new website to help support her digital marketing efforts. We worked with Paradime Design and IT Solutions to develop the website.

Project Requirements

  • Digital Marketing Strategy Plan
  • Website Design and Development
  • Website and Social Media Management

 

Lorraine's Breast Care Studio and More Website Design

 

Visit the website Lorraine’s Breast Care Studio and More

 

Read More