web presence optimization

Take Advantage of Google My Business to Increase your Local SEO!

Google offers many free tools that you can take advantage of for your business. Google My Business is one of the most valuable ones. Setting up your Google My Business (GMB) listing is one of the most important things you can do for your local business. Think about how others use the Google search engine to …

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Tips for Search Engine Optimized Content for your Website

Search Engine Optimization (SEO) is the process of increasing the visibility of your website on top search engines like Google and Bing, to drive more targeted traffic to your website. The more people visit your website, the more they will know about your product or service. This generates increased business and everyone’s favourite: revenue. Your …

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New dynamic website for Lorraine’s Breast Care Studio and More

Lorraine’s Breast Care Studio and More is a Carleton Place, Ontario business that offers a very personal and intimate setting for breast prosthesis fittings and mastectomy projects. It also offers a mobile service for those that are unable to come to the studio. Lorraine’s is owned by Crystal Harris and and named after her late …

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Resolution 2015: Reviewing your website content

The start of a new year is a time to revel in fresh ideas and take stock of what’s working with your website – and what can be left in 2014.

Taking stock of your website may not seem like a big deal, but relevancy and fresh content can give you a competitive edge heading into the new year. It all works together to build trust and add value to the user experience. It’s important to review your website content as a way to start the new year!

Sweep your website cobwebs away
Pack away some of your out-of-date content with your holiday decorations. Sprucing up your site can easily be started by taking the simple step to ensure content is current, including your contact information.

Reviewing content will allow you to evaluate the website structure and if it still meets your website goals and strategy. Focus changes over time; something you posted last January may not be relevant to the work you’re undertaking now. Get the broom out and sweep it away! Assessing the content with a strategy in mind can do wonders for organization.

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Digital Marketing Trends: Planning for 2015

digitalmarketing2015Many business owners are currently working on their goals and objectives for 2015. You may be doing the same. When it comes to creating your marketing plan, digital marketing is becoming a bigger and bigger part of the overall marketing strategy. It used to be that businesses would just hop on Facebook, as they felt that’s what they needed to do to join social. Now, many of them realize that they have to make informed decisions in which networks to invest their financial and personnel resources to achieve the best results. Social media is no longer about following the masses, it’s about following your target audience.
A major challenge for businesses in today is how to collect, analyse, and interpret the data, and in 2014, companies have still only scratched the surface. If marketers want to succeed, they need a coherent and engaging content strategy with compelling visuals and authentic stories.
Here’s a few trends that emerged in digital marketing during 2014, what to expect in 2015, and how to prepare your business in social’s ever-evolving ecosystem.

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Content Is King in Building Engagement and Trust

What you write and publish online is the core of your website. Your content engages your readers, attracts their attention, and builds interest in your company. Providing useful, insightful and well-written information heightens professional credibility, creates trust, and engages your readers to believe in what you are selling. Remember: This is business, not personal. Strategic content ensures you share relevant information with your target audience and will eventually boost business.

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Tips for Optimizing your Web Presence


What is Web Presence Optimization (WPO)?

WPO, put simply, is the process of monitoring your Internet “footprint” on a daily basis and tweaking it in order to maximize the potential for customer conversion. WPO is about optimizing and monitoring content across your entire web presence, including your website, social media accounts, blogs, directory listings,  etc – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research. WPO is an important strategy for ensuring that keywords in any content related to your business is positive and tends to drive potential customers to your website and purchase your products and services.

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