There’s something about the end of summer that seems to bring a renewed sense of motivation for business owners. Small businesses tend to move at a slightly slower pace through July and August. People are traveling, taking vacation, spending more time outside, and often accept that projects are going to take a little longer while …
Your website often speaks to potential clients before you do. In the digital age we’re in, websites are no longer an inaccessible or “nice to have” marketing tool. They’re foundational. Nearly every prospective client or customer will visit your website at some point during their decision-making process. Most people discover your business in passing. They …
Do you ever wonder how to optimize your blog and social media content? Are you hoping to save time and energy on the content creation process within your small business? Or, maybe you’re curious about the best ways to boost your content’s SEO and engagement? The answer to all of these questions is the same: …
In a world full of marketing tactics, what actually cuts through the noise? What resonates with consumers beyond algorithms and connects with them across platforms? Storytelling. Telling stories is a universal human experience — woven into our culture, history, and memory. It’s a powerful tool for building connection and community, and it stands the test …
A new year is an ideal time to set meaningful goals for your business. Before you set these new goals though, make time to reflect on the insights you have available to you from this past operating year. Here’s how.
I’m excited to guide you through the latest tools and strategies to help you take your marketing to the next level! Join me for these in-person workshops, packed with value, at the Whitewater Municipal Office in Cobden on October 16 and the Quality Inn & Suites in Petawawa on October 18. We’ll dive into effective …
Your website is a key hub for prospective clients and customers. Like other marketing initiatives, a website offers the rare opportunity for people searching for the solutions you provide, to discover you without prior knowledge of your business. It can be a platform for making sales or sharing supportive information (like this blog post) depending …
While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months. Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …
