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What every small business owner needs to know about AI

While people have been talking about the potential of artificial intelligence (AI), for a long time, we’ve really started to see the power and seemingly endless capabilities of AI in recent months.  Much of AI was initially designed to replace manual labor, allowing for greater efficiency and effectiveness in some mundane and repetitive jobs or …

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Creating a Successful Holiday Marketing Campaign

It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …

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Tips to Getting More Website Traffic & Sales

Tips to Get More Website Traffic and Sales Have a Digital Marketing Plan A digital marking plan is a plan of action that establishes repeatable tactics and connects marketing tools and content to major goals, using metrics to measure and keep on track.  To create a digital marketing plan, it is important to first establish why you are using online …

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Tips for Planning a Successful Website

The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …

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