Your website often speaks to potential clients before you do. In the digital age we’re in, websites are no longer an inaccessible or “nice to have” marketing tool. They’re foundational. Nearly every prospective client or customer will visit your website at some point during their decision-making process. Most people discover your business in passing. They …
There are always opportunities to improve your website, ensuring it’s user-friendly, functional, and aligned with your goals. Here are 8 ways to refresh your website this year.
Your website is a key hub for prospective clients and customers. Like other marketing initiatives, a website offers the rare opportunity for people searching for the solutions you provide, to discover you without prior knowledge of your business. It can be a platform for making sales or sharing supportive information (like this blog post) depending …
Web accessibility for beginners: 8 ways to make your website more accessible The Internet at its core was designed to work for everyone – regardless of ability, location, and language. In fact Tim Berners-Lee, the inventor of the World Wide Web himself, has stated, “The power of the Web is in its universality. Access by …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
Is it time to review your digital marketing? If it’s been a while since you took a look at your marketing strategy, plans, platforms, and recent data, then the answer is yes. The start of a new month or year is also always a great time to perform this audit: assessing and reflecting on where …
It is the busiest time of the year for many small business owners. If you are a retail, restaurant or café, the fourth quarter of the year, is usually when you get a high percentage of your annual sales, so you have to prepare for it. Shoppers have already started their Christmas shopping, it has …
If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …
The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …
We are happy to announce the launch of the new website for Restyled Spaces & Home Staging Company! Restyled Spaces is a new business created by Heather Sorgat of Ottawa. Heather recently received honours in both Home Staging – Residential Decor program at Algonguin College, and her Canadian Staging Professional designation. Now she is embarking in the entrepreneurial …
