The start of a new year is a time to revel in fresh ideas and take stock of what’s working with your website – and what can be left in 2014.
Taking stock of your website may not seem like a big deal, but relevancy and fresh content can give you a competitive edge heading into the new year. It all works together to build trust and add value to the user experience. It’s important to review your website content as a way to start the new year!
Sweep your website cobwebs away
Pack away some of your out-of-date content with your holiday decorations. Sprucing up your site can easily be started by taking the simple step to ensure content is current, including your contact information.
Reviewing content will allow you to evaluate the website structure and if it still meets your website goals and strategy. Focus changes over time; something you posted last January may not be relevant to the work you’re undertaking now. Get the broom out and sweep it away! Assessing the content with a strategy in mind can do wonders for organization.