Your website often speaks to potential clients before you do. In the digital age we’re in, websites are no longer an inaccessible or “nice to have” marketing tool. They’re foundational. Nearly every prospective client or customer will visit your website at some point during their decision-making process. Most people discover your business in passing. They …
Digital marketing is a rapidly evolving field, and for small business owners this can feel overwhelming. However, being aware of new marketing trends, strategies, and platforms, can help you make more informed marketing decisions. In this post, we’re outlining 6 areas of digital marketing to watch in 2025.
There are always opportunities to improve your website, ensuring it’s user-friendly, functional, and aligned with your goals. Here are 8 ways to refresh your website this year.
I’m excited to guide you through the latest tools and strategies to help you take your marketing to the next level! Join me for these in-person workshops, packed with value, at the Whitewater Municipal Office in Cobden on October 16 and the Quality Inn & Suites in Petawawa on October 18. We’ll dive into effective …
Your website is a key hub for prospective clients and customers. Like other marketing initiatives, a website offers the rare opportunity for people searching for the solutions you provide, to discover you without prior knowledge of your business. It can be a platform for making sales or sharing supportive information (like this blog post) depending …
Web accessibility for beginners: 8 ways to make your website more accessible The Internet at its core was designed to work for everyone – regardless of ability, location, and language. In fact Tim Berners-Lee, the inventor of the World Wide Web himself, has stated, “The power of the Web is in its universality. Access by …
As a small business owner, you likely juggle a lot of different responsibilities. Your daily to-do list is long, and you have what feels like a million projects on-the-go. You’re managing both the client or customer side as well as the team side of your company. You have big goals and dreams for your business …
Thinking of launching a new website in the coming months? Whether you’re updating an existing website or building one from scratch, there are a few steps you should take before reaching out to a web designer or developer in order for the process to flow smoothly and efficiently. Often I have people come to me …
If you have a business, you need a website. But choosing where and how to build your site can be a challenge. It’s kind of like choosing a contractor to build your house – you want someone who is reliable, flexible, and creative to create a cozy home that’s perfect for your needs. It might …
The importance of a strong website to promote your business is paramount. It acts as a sales agent for your business, greeting your visitors during each visit. If your business does not have one, it is time to think about your marketing goals. Your website is your marketing hub and a tool that should be …
