I’m excited to guide you through the latest tools and strategies to help you take your marketing to the next level!
Join me for these in-person workshops, packed with value, at the Whitewater Municipal Office in Cobden on October 16 and the Quality Inn & Suites in Petawawa on October 18. We’ll dive into effective email marketing, how to integrate a CRM, designing a website if you’re a DIY entrepreneur, and even how to harness the power of AI in your marketing efforts.
Whether you’re looking to sharpen your email campaigns or create a standout online presence, these workshops are designed to give you the knowledge and tools you need for success. Plus, with local favorites like the Sconed Bakeshop and J&J Catering taking care of the food, you can expect a warm, inviting atmosphere where you can connect with other entrepreneurs.
Can’t make it in person? No problem! I’ll also be hosting a virtual webinar on October 21 from 1:00 pm to 2:00 pm titled Navigating New Normals: Adaptive Marketing for Business. This session will arm you with strategies to manage economic changes, construction disruptions, and seasonal fluctuations, ensuring you keep your customers engaged with innovative digital outreach and creative incentives.
Each session, whether you join me in person or online, will provide you with actionable insights and practical tools to streamline your marketing efforts, build stronger customer relationships, and ensure your business thrives!
Master Digital Marketing: Hands-On Workshops to Elevate Your Business
October 16, 8:30 AM to 12:30 PM – Whitewater Municipal Office, Cobden – Registration Fee: $28.25
Boost Your Business with Effective Email Marketing and CRM Integration
- Audience: Small business owners, beginners to intermediate levels
- Focus: Learn the essentials of email marketing including strategy development, campaign creation, subscriber list growth, and compliance with regulations. Discover how CRM systems can enhance your email marketing efforts, with a look at budget-friendly options and integration techniques. Walk away with actionable insights and tools to enhance your marketing strategies and customer relationships.
- Duration: 90 minutes
- Download Worksheet
Website Design Overview for DIY Entrepreneurs
- Audience: DIY entrepreneurs looking to build or improve their websites
- Focus: Covers key aspects of website design including content structure, mobile responsiveness, and SEO optimization. Explore various website-building platforms like Wix, Squarespace, and WordPress, focusing on e-commerce capabilities. Gain insights on when to DIY versus when to hire professional web design services. Equip yourself with the knowledge to effectively manage your online presence.
- Duration: 90 minutes
- Download Worksheet
October 18, 12:30 PM to 4:00 PM – Quality Inn & Suites, Petawawa – Registration Fee: $28.25
Email Marketing Essentials
- Audience: Entrepreneurs keen on enhancing their marketing techniques
- Focus: Master the fundamentals of email marketing by learning how to develop an effective strategy, select the right tools, and create engaging campaigns. Gain insights into best practices for growing your email list, staying compliant with CASL regulations, and tracking and analyzing campaign performance. Ideal for boosting your marketing with efficient, data-driven strategies.
- Duration: 90 minutes
- Download Worksheet
AI for Small Business Marketing
- Audience: Entrepreneurs interested in integrating AI into their marketing efforts
- Focus: Discover how to utilize AI tools like ChatGPT/OpenAI for various aspects of marketing including content creation, SEO, and product descriptions. Learn to craft effective prompts and understand the benefits and limitations of AI tools. Explore additional AI resources like Canva, Jasper AI, and Midjourney to elevate your marketing visuals and strategies.
- Duration: 90 minutes
- Download Worksheet
October 21st, 1:00 PM to 2:00 PM – Virtual Workshop – No Registration Fee
Free Webinar: Navigating New Normals: Adaptive Marketing for Business
- Audience: Entrepreneurs aiming to adapt and thrive in changing market conditions
- Focus: Equip yourself with adaptive marketing strategies to tackle economic shifts, construction disruptions, and seasonal fluctuations. This webinar will show you how to maintain customer engagement and foot traffic with innovative digital outreach, creative incentives, and strategic off-season marketing. Learn to harness local events and partnerships to enhance visibility and resilience in your business operations.
- Duration: 60 minutes
- Download Worksheet
