Social media marketing can be overwhelming!
You’re busy enough as a small business owner without having to worry about keeping up with your social media marketing. It gets frustrating to try to keep up with all the latest changes to the social media tools. It takes a lot of time that you don’t have and you are not even sure it is working or worth the effort.
Can you relate?
If you are a business owner, you are very good at what you do, for example, if you are a carpenter, you are great at building things. However, as a business owner, you must wear many hats, or get the support you need for accounting, project management, HR, business management and marketing(including social media). In general, these are very difficult for one person to do well. Therefore businesses have employees for the day to day operations and hire specialists or consultants to help them along the way to their business goals.
Social Media Marketing is consistently changing and becoming more technical and businesses need to change with the tools if they are going to be successful and alleviate the frustration to create awareness, build relationships and drive sales.
What is a Social Media Coach?
A social media coach will provide you with the clarity and strategy to know that you’re taking action with the right tactics to get you the results you’re looking for, support you with the technical parts (or refer you to people who can!) and make sure that the time that’s being spent on marketing is the RIGHT stuff, saving you time and making you more money (which made the time well worth it!).
The coach is someone who already has a lot of experience and expertise to help others that need the support. Any business owner who feels like they have put a lot of energy and funds into marketing efforts and are not seeing the results they had hoped for should consider hiring a coach to provide the guidance they need because they could be making unintentional and costly mistakes.
The coach’s first task is establishing your business objectives and the goals you want to achieve. A coach will meet with you to develop a clear direction so that your marketing including your social media activities are in line with your goals and objectives and they can be measured for effectiveness.
Measuring the effectiveness is calculating your return on marketing investment (ROI). It is the only way to know if your efforts and the costs associated with the marketing are worth it. Your social media coach will help you understand what your goal is and whether activities such as increasing engagement, growing your target audience or increasing web traffic are working by looking at your results and measurables.
An effective social media coach will show you how quality over quantity always wins. Tuning into your target audience and producing meaningful and mindful posts.
A social media coach can help you break down your strategy into steps, small chunks or pieces that are easier for you or your team to implement. The step by step approach keeps you moving forward and on track to your goals.
Your coach will help you streamline and make your social media efficient. Create a content plan with you that will produce engaging material while also emphasising your objectives. Your social media coach will work with you and your staff to make sure the plan is understood and efficient to implement. Streamlining and making your social media publishing on multiple platforms efficient and cost-effective. There are tools and services online which you can use, and a coach will help you understand which ones may work for your business. Secondly, making sure that you are utilizing the correct social media platforms for your audience. You need to be where your target audience is, and a coach will help you figure that out.
Your social media coach will provide regular training on utilizing your social media accounts. Social media changes constantly and quickly. Your social media coach is your teacher that will be up to date with the latest industry knowledge, tools and statistics. A coach will meet with you on a regular basis to make sure that the plans are still in line with the goals and objectives or make needed adjustments. Using social media in your marketing mix means things must be constantly tested, measured and adapted for your plans.
Remember it is SOCIAL media, be sociable. Many businesses miss this mark. Listen to what your customers and potential customers are saying and join in the conversation.
Social media marketing is a TWO-WAY conversation.
The important thing to note is to be professional, authentic and consistent. If you are not true to yourself, then people will notice it. Be consistent with the way you brand yourself and your business to build trust and loyalty.
Your social media coach should be your navigator. Helping a business owner take his or her business even further online by providing all kinds of helpful tips and suggestions that will work. The coach discovers and explores what the business offers to ensure that the right marketing strategy is put in place.
For more information on how I can help you to my services page.
Book a Call or email me to find out more!